Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with: #beta testing #measurement company #nielsen

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‘Brainy backlist’ helps boost non-fiction market

A dramatic shift is under way in the non-fiction market with "more intelligent" titles on the rise, partially the result of the continuing wane of the celebrity market. Continue reading at The Bookseller

[ The Bookseller | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dramatic shift


Digital publishers with Hollywood ambitions adapt to new economics

Companies like Hearst and Vox Media navigate the publisher model of creating content they own and the producer model of selling shows they don’t. The post Digital publishers with Hollywood ambitions adapt to new economics appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #creating content


Publishers Experiment with Netflix Tie-ins, New Formats

A looks at trends at the Licensing Expo in Las Vegas shows that licensed publishing is in a challenging phase, with both retailing and entertainment distribution undergoing significant transformations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #licensing expo #licensed publishing


Kudos win TV rights to Setterfield’s 'spellbinding' third novel

Independent drama producer Kudos has won the television adaptation rights to Diane Setterfield’s new novel Once Upon a River (Doubleday) after "fierce competition" for the rights. Continue reading at The Bookseller

[ The Bookseller | 2018-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diane setterfield


The Netflix Effect: Publishers see Netflix deals as gateways to more TV work

Netflix pays creators, but for digital publishers, there's also a ton of value in just being able to say they have a show on Netflix. The post The Netflix Effect: Publishers see Netflix deals as gateways to more TV work appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Magazine publishers with video ambitions see YouTube as safer bet than Facebook

Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #magazine publishers #fast company


Bandit takes on Thompson's wartime saga for TV

Kate Thompson’s Second World War factory drama has been optioned for television. Continue reading at The Bookseller

[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Twitter gets Disney, NBC, Viacom to boost its NewFronts lineup

Credit: Illustration by Tam Nguyen/Ad AgeTwitter showed off more partnerships with publishers and networks at its annual NewFronts pitch to digital ad buyers on Monday night, describing plans with ESPN, Viacom, NBC Universal, Hearst, Major League Baseball and others.The media and messaging... Continue reading at Advertising Age

[ Advertising Age | 2018-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nbc universal #monday night #messaging service #key area #ad business


Shape Redesigns to Address a “Cultural Shift” Around Fitness

Editor-in-chief Elizabeth Goodman Artis takes Folio: inside the magazine's new look. The post Shape Redesigns to Address a “Cultural Shift” Around Fitness appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-04-24 00:00:00 UTC ]
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World Book Day: Five great TV adaptations

From The Forsyth Saga to Game of Thrones, The Man in the High Tower and The Handmaid's Tale, books have provided the inspiration for some of television's most memorable shows. Continue reading at Stuff

[ Stuff | 2018-04-23 00:00:00 UTC ]
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Macmillan's Podcasts Promote Authors, Create New Content, and Boost Sales

In a joint venture with Mignon Fogarty, better known to her fans as Grammar Girl, Macmillan is producing the QDT podcast network, as well as a series of Quick and Dirty Tips books by Fogarty. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost sales #joint venture


Bake-Off’s first C4 tie-in proves a hit with Sphere

Sphere has acquired the exclusive world English-language publishing licence for “The Great British Bake Off” through The Blair Partnership, acting on behalf of Love Productions. Continue reading at The Bookseller

[ The Bookseller | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blair partnership #love productions


March Religion Bestsellers: Easter Boosts Maria Shriver, Roma Downey’s Reflections

Books of reflections and prayers by Maria Shriver and Roma Downey take top spots on PW’s Religion Nonfiction in the weeks leading up to Easter. Plus, Terri Blackstock came in at #2 in Fiction with the last book in the If I Run trilogy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top spots #religion nonfiction #weeks leading


YouTube TV eyes new linear channels from digital publishers

Cheddar, Tastemade and The Young Turks Network are prepping linear channels for YouTube's live TV service, sources say. The post YouTube TV eyes new linear channels from digital publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Gaiman and Goldsman to adapt Gormenghast for TV

Author Neil Gaiman and script writer Akiva Goldsman are teaming up to adapt Mervyn Peake’s Gormenghast series for television, according to Deadline. Continue reading at The Bookseller

[ The Bookseller | 2018-04-05 00:00:00 UTC ]
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CBBC So Awkward tie-in to Studio Press

Studio Press, part of Bonnier Publishing UK, will this summer publish a title to tie-in with "So Awkward", a CBBC series about three socially awkward teenage girls. Continue reading at The Bookseller

[ The Bookseller | 2018-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #studio press #summer publish


Winners of the Anisfield-Wolf Book Awards, addressing racism and diversity, have been announced

The winners of the Anisfield-Wolf Book Awards, which honor outstanding books that address racism and diversity, will go this year to authors Jesmyn Ward, Kevin Young, N. Scott Momaday and Shane McCrae. Each will be awarded a prize of $10,000. Ward won the fiction award for "Sing, Unburied, Sing,"... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #address racism #kevin young #fiction award


Boston Literary Coalition Gets Boost for Cultural Hub Plan

Led by the writing non-profit Grub Street, a Boston literary coalition proposal for a cultural center along the city's waterfront got a boost this week with the announcement of a $2 million grant from the Calderwood Charitable Foundation should their plan be approved. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cultural center


Beijing launches dedicated kids’ fair as China seeks to boost home-grown output

The Beijing International Book Fair (BIBF) announcement yesterday (26th March), that it is to launch a dedicated children’s stream to run alongside its main event, has underscored China’s burgeoning power in the international sector. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dedicated children #run alongside #main event


The Secret’s out as Century grabs TV option

Century Films has optioned screen rights to Penny Joelson’s YA novel about a mute girl with cerebral palsy who knows the identity of a murderer. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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