Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with: #beta testing #measurement company #nielsen

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Stormzy joins cast of Noughts + Crosses TV adaptation

British musician Stormzy is joining the cast of the BBC One adaptation of Malorie Blackman’s YA novel Noughts & Crosses (Penguin Random House Children's). Continue reading at The Bookseller

[ The Bookseller | 2019-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #malorie blackman


'Apex Legends' boosts EA as gamers spend more on publishers

Electronic Arts Inc. is leading an index of video-game publishers to the highest in more than two months as new data Thursday suggests digital game spending worldwide has grown.Gamers spent $8.2 billion on digital titles across console, personal computer and mobile devices in February, a 2... Continue reading at Advertising Age

[ Advertising Age | 2019-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #activision blizzard #tech giants #free time


Scholastic Q3 Revenue Boosted by Trade Group

Revenue rose 4% at Scholastic in the third quarter of fiscal 2019 over the comparable period a year ago, but higher costs caused the publisher to say its earnings for the full year will come in at the lower end of its forecast. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade group #full year


More households subscribe to streaming than traditional TV, according to new report

For the first time, a higher percentage of households in the U.S. subscribe to a digital streaming service than to traditional pay television, according to the results of a new survey released Monday by Deloitte. Deloitte's 13th annual digital media trends survey found that 69% of respondents... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv


PA launches toolkit to boost export sales

The Publishers Association (PA), in partnership with the Department for International Trade (DIT), has launched a digital toolkit to help publishers grow their export sales. Continue reading at The Bookseller

[ The Bookseller | 2019-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers grow #export sales


Tiger snaps up Hulse’s The Adults for TV adaptation

Tiger Aspect has signed TV rights to Caroline Hulse’s début The Adults (Orion), a novel about a divorced couple’s attempt to create the perfect Christmas getaway for their daughter and their new partners. Continue reading at The Bookseller

[ The Bookseller | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #caroline hulse #tv adaptation #début


Hodder buys 'Dynasties' tie-in

Hodder & Stoughton has snapped up cameraman Lindsay McCrae’s account of spending a year in the Antarctic filming emperor penguins for the hit BBC series "Dynasties". Continue reading at The Bookseller

[ The Bookseller | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder buys #hodder stoughton


Amazon launches scheme to boost gender diversity

Amazon will launch a programme to boost gender diversity and inclusion across its UK business with plans to ramp up the recruitment and retention of women employees.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk business


Homeland Security chief Kirstjen Nielsen defends Trump’s misstatement on border apprehensions

Homeland Security Secretary Kirstjen M. Nielsen sparred with newly-empowered House Democrats on Wednesday over President Trump’s immigration policies, defending his recent misstatement that border apprehensions were at an all-time high. Nielsen called upon Congress to address what she described... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #president trump #immigration policies #all-time high


BuzzFeed's print edition, Kylie Jenner + AI, NYT's new TV show, Pecker's latest woes: Publisher's Brief

The cover story is "Help! I'm in Love With Momo." Hardin, incidentally, wrote about the so-called Momo Challenge on March 1:It remains unclear how many Momo videos actually exist, whether they have actually caused kids to harm themselves, and just how widespread a phenomenon it is. It's also... Continue reading at Advertising Age

[ Advertising Age | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cover story #remains unclear #vicious cycle #encouraged people #issue warnings


YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post youtube


Baillie Gifford Prize boosts prize money to £50,000 in new sponsorship deal

The Baillie Gifford Prize for non-fiction has announced a new seven-year sponsorship agreement that will see its prize money boosted to £50,000. Continue reading at The Bookseller

[ The Bookseller | 2019-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsorship deal


Win with the TV Guide: March 2 - 8

Your chance to win a 12-month NEON subscription, The Cuckoo's Calling book and Vera Stanhope book series. Continue reading at Stuff

[ Stuff | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv guide


Society of Authors renews calls for TV shows to pay authors

The Society of Authors (SoA) has renewed its calls for TV companies to pay and credit historians and authors for their research work after a rise in complaints from members. Continue reading at The Bookseller

[ The Bookseller | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pay authors #authors soa #tv shows #tv companies


TV Upfront and Digital NewFront 2019 calendar: the latest updates

YouTube CEO Susan Wojcicki at the YouTube Brandcast 2018 presentation at Radio City Music Hall on May 3, 2018 in New York City. Credit: Taylor Hill/FilmMagicMark your calendars: TV networks and digital publishers are gearing up to make their annual pitches to media buyers and marketers in their... Continue reading at Advertising Age

[ Advertising Age | 2019-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv networks #digital publishers #media buyers #stay up-to-date #media company


Publishing and TV deals announced for ‘futuristic’ YA trilogy

Ben Oliver, the debut author of YA trilogy The Loop, has signed a publishing deal with Chicken House and a TV development deal with Lime Pictures. Continue reading at The Bookseller

[ The Bookseller | 2019-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing deal #ya trilogy #debut author #chicken house #lime pictures


Debut fantasy novel optioned for TV series

Annapurna Television has optioned the rights to The Ruin of Kings by Jenn Lyons, to be produced as an epic fantasy television series by Ali Krug and Sue Naegle.  Continue reading at The Bookseller

[ The Bookseller | 2019-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut fantasy #tv series


Paddington TV series with Whishaw in production

StudioCanal, Nickelodeon and award-winning producer David Heyman today announced a global deal for a brand-new Paddington-inspired television series for pre-schoolers. Continue reading at The Bookseller

[ The Bookseller | 2019-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global deal


V V James' thriller scoops TV deal with Game of Thrones studio

V V James’ fantasy novel Sanctuary (Gollancz) will be adapted by Entertainment 360, the television studio responsible for “Game of Thrones". Continue reading at The Bookseller

[ The Bookseller | 2019-02-15 00:00:00 UTC ]
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