More households subscribe to streaming than traditional TV, according to new report

For the first time, a higher percentage of households in the U.S. subscribe to a digital streaming service than to traditional pay television, according to the results of a new survey released Monday by Deloitte. Deloitte's 13th annual digital media trends survey found that 69% of respondents have... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]

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Two-thirds of UK’s biggest advertisers to cut television spend

Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian

[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
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Emmys ratings skid to an all-time low (and maybe that's not such a bad thing)

Ratings for Fox’s presentation of the 71st Primetime Emmy Awards plummeted to an all-time low Sunday night, but given that the broadcast now functions as a three-hour infomercial for the streaming services and premium cable networks that are gobbling network TV’s lunch, it’s perhaps for the best... Continue reading at Advertising Age

[ Advertising Age | 2019-09-23 22:17:27 UTC ]
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More households subscribe to streaming than traditional TV, according to new report

[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
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Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at Advertising Age