Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with: #beta testing #measurement company #nielsen

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What's on TV: 'Far Cry,' 'Crackdown 3' and 'Umbrella Academy'

This week is a big one for streaming platforms, as Amazon premieres its documentary series uncovering the truth surrounding Lorena Bobbitt, and Netflix presents the first season of its comic book adaptation The Umbrella Academy. For gamers, Crackdown... Continue reading at Engadget

[ Engadget | 2019-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #umbrella academy #streaming platforms


Peet's last book snapped up for TV

Late children’s author Mal Peet's final book, The Murdstone Trilogy (David Fickling Books), will be adapted for TV by the dramatist behind Hilary Mantel’s "Wolf Hall" for a newly formed production company. Continue reading at The Bookseller

[ The Bookseller | 2019-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late children #final book #hilary mantel #wolf hall


Scottish Book Trade Conference Preview: Waterstones’ Daunt, Nielsen’s Bohme

With a dual-track structure for booksellers and publishers, the Scottish Book Trade Conference on February 26 will feature workshops as well as discussion. The post Scottish Book Trade Conference Preview: Waterstones’ Daunt, Nielsen’s Bohme appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-04 00:00:00 UTC ]
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Sinclair hails holistic approach as inter-continental ties flourish

Publishing Scotland's chief executive Marion Sinclair discusses the organisation's cross-border activities to help the Scottish book trade grow its international footprint. Continue reading at The Bookseller

[ The Bookseller | 2019-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing scotland #international footprint


TV presenter Helen Skelton signs with Walker

Walker Books will this September publish a non-fiction book by TV presenter Helen Skelton. Continue reading at The Bookseller

[ The Bookseller | 2019-01-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walker books #september publish #non-fiction book


The UK’s Bestselling 2018 Authors and Illustrators Feted at London’s ‘Nielsen Honors’

The UK's 2018 bestselling fiction, nonfiction and children's titles for 2018 are honored by Nielsen in its annual ceremony in London. The post The UK’s Bestselling 2018 Authors and Illustrators Feted at London’s ‘Nielsen Honors’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-23 00:00:00 UTC ]
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Orion Spring strikes four-book deal with This Morning’s TV therapists

Orion Spring has acquired world rights to four self-help titles by "This Morning" TV therapists Nik and Eva Speakman.  Continue reading at The Bookseller

[ The Bookseller | 2019-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orion spring


Amazon Fire TV Stick now comes with Alexa Voice Remote at same affordable price

Amazon founder and CEO Jeff Bezos may be having a difficult time in his personal life right now, but professionally, the multi-billionaire is doing phenomenally. Amazon's stock is through the roof, and  there seems to be no slowing down the online retailer. Long gone are the days when the... Continue reading at Betanews

[ Betanews | 2019-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon founder #amazon offers #difficult time #personal life #online retailer #sold books


MWPA Saves Local Book Reviews with Boost from Stephen King

Backed by social media support from author and Maine resident Stephen King, a petition and lobbying effort by the Maine Writers & Publishers Alliance has successfully persuaded the 'Portland Press Herald' to reinstate its local book review coverage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king


China Bestsellers for November: The ‘Double Eleven’ Sales Boost

An annual round of sales pricing on Double Eleven or 'singles day' provides a bump to Chinese publishers and booksellers in November. The post China Bestsellers for November: The ‘Double Eleven’ Sales Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china bestsellers #sales boost #annual round #chinese publishers


Late-Night TV Hosts Give Publicity-Starved Novelists the Star Treatment

TV coverage of literary fiction has dwindled, but Trevor Noah and Seth Meyers are exceptions. “Who would have guessed that a 700-page novel would be on national TV?” one publishing executive said. Continue reading at The New York Times

[ The New York Times | 2018-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary fiction #trevor noah #seth meyers #national tv #publishing executive


What Happens If Ingram and B&T Tie the Knot?

A rumored Ingram bid for B&T’s trade wholesaling business has the industry concerned about more consolidation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-07 00:00:00 UTC ]
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Game developer Rebellion is opening its own UK film and TV studio

The UK game developer behind Sniper Elite is opening its own film studio where it plans to shoot a Judge Dredd TV series and Rogue Trooper film. Rebellion, which also created the PSVR tank shooter Battlezone, nabbed the rights to the comic books afte... Continue reading at Engadget

[ Engadget | 2018-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv studio #film studio


Virago seizes Megan Abbott's tale of female ambition

Virago has acquired two new novels from Megan Abbott, the author behind Dare Me and You Will Know Me (Picador), including a thriller about female ambition. Continue reading at The Bookseller

[ The Bookseller | 2018-11-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #megan abbott


Author Conversation Series Gets Cable TV Debut

Live Talk Los Angeles has launched on Spectrum Networks, turning an author event series into a weekly primetime TV show for 1.8 million subscribers in Southern California. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #southern california


Amazon is now taking a 30 percent cut of ad sales from Fire TV

Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age

[ Advertising Age | 2018-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #ad sales #bigger piece #digital publishers #commercial space #e-commerce giant #ad revenue


Facebook shutters ad tech services as it stumbles in quest to topple TV

Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age

[ Advertising Age | 2018-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company confirmed #worked closely #high prices #losing money #small number #wider world


£80m research investment promises to boost UK’s creative industries

£80m has been invested to develop nine new creative hubs across the UK, in Bristol, Leeds, London, York, Cardiff, Belfast, Dundee and Edinburgh, in a programme involving brands such as Audible. Continue reading at The Bookseller

[ The Bookseller | 2018-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative industries


'Huge' TV adaptation of My Brilliant Friend set for broadcast

The first episode of the My Brilliant Friend TV adaptation will broadcast in the UK on Sky Atlantic on 19th November. Continue reading at The Bookseller

[ The Bookseller | 2018-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv adaptation #sky atlantic #19th november