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The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at 'AdWeek'
[ AdWeek | 2022-03-08 22:58:31 UTC ]
More news stories like this | News stories tagged with: #measurement company #big data #national tv #nielsen
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the TV ad measurement and attribution company. The ads here ran on national TV for the first time on May 28. Popeyes spokeswoman “Annie” (actress Deidrie Henry) crashes a picnic date that’s not going so... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-30 15:15:37 UTC ]
More news stories like this | News stories tagged with: #national tv #limited time
TV coverage of literary fiction has dwindled, but Trevor Noah and Seth Meyers are exceptions. “Who would have guessed that a 700-page novel would be on national TV?” one publishing executive said. Continue reading at 'The New York Times'
[ The New York Times | 2018-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary fiction #trevor noah #seth meyers #national tv #publishing executive