Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with: #beta testing #measurement company #nielsen

Other Publishing stories related to: 'Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up'

Japanese and American Publishing Executives Explore Closer Ties

A recent dinner in New York is seen as a first step in opening a new dialogue between the countries' publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this |

International Industry Notes: Shopping at Nielsen, Wiley’s Purchase

In the UK, Nielsen's ISBN program has stepped into the digital age with what it describes as sure-footed grace. In the US, an internationally placed STM content platform is bought by a customer. The post International Industry Notes: Shopping at Nielsen, Wiley’s Purchase appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age

Wattpad writers to boost income through ad revenues

Wattpad is allowing writers to generate income from stories posted on their site through external adverts. Continue reading at The Bookseller

[ The Bookseller | 2016-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenues #allowing writers #stories posted

George R R Martin's Wild Cards TV series in development

A new TV series based on George R R Martin's sci-fi superhero book series Wild Cards is in development. Continue reading at The Bookseller

[ The Bookseller | 2016-08-10 00:00:00 UTC ]
More news stories like this |

Portman to star in TV adaptation of Karen Joy Fowler novel

Natalie Portman is to star in a miniseries adaptation of by Karen Joy Fowler (Serpent’s Tail). Continue reading at The Bookseller

[ The Bookseller | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #natalie portman #tv adaptation #miniseries adaptation

George RR Martin's Wild Cards superhero books set for TV

Author George RR Martin's epic science fiction story series Wild Cards is to be developed for TV following the success of Game of Thrones. Continue reading at BBC News

[ BBC News | 2016-08-09 00:00:00 UTC ]
More news stories like this |

Trolls tie-in deal for Scholastic

Scholastic UK is set to publish two novels based on the Dreamworks animation "Trolls", which will be released in cinemas on 21st October. Continue reading at The Bookseller

[ The Bookseller | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scholastic uk #novels based #dreamworks animation

Digital Media Companies Continue Slow March Toward TV

It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #vox media #recent interview

Nielsen Book to launch online ISBN store

Nielsen Book is launching a new ISBN store allowing publishers and self-published authors to purchase smaller numbers of ISBNs online "within minutes". Continue reading at The Bookseller

[ The Bookseller | 2016-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book #self-published authors

Swallow and Amazons tie-in to PRH Children's

Penguin Random House Children’s will next month publish a new edition of Arthur Ransome's classic children's book Swallows and Amazons to tie-in with the new film adaptation. Continue reading at The Bookseller

[ The Bookseller | 2016-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children #month publish #arthur ransome #classic children #film adaptation

Dynamite Entertainment Taps ’70s TV to Expand Lineup of Comics

A comic book cover featuring Wonder Woman. One of Dynamite’s goals is to further diversify its audience. Continue reading at The New York Times

[ The New York Times | 2016-07-18 00:00:00 UTC ]
More news stories like this |

Romance Publishers and Diversity at the Nielsen Summit: ‘Uniquely Familiar’

As part of Nielsen's inaugural Romance Book Summit at the Romance Writers of America conference, a panel of publishers talk about globalization, sales, and diversity challenges. The post Romance Publishers and Diversity at the Nielsen Summit: ‘Uniquely Familiar’ appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #diversity challenges #romance writers

Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #halo effect #subject matter #online spending

Library News: A New Librarian of Congress; A Budget Boost, and a New Branch for NYPL

Among the headlines: Carla Hayden is confirmed as librarian of Congress; New York libraries land a historic budget increase; NYPL opens its new 53rd St. branch; and two significant developments in the open-access movement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carla hayden #significant developments

A shared ambition to bring forth more diverse voices

We'd like to build bridges between the writing development sector and the publishing industry, to address diversity and to build new readers for contemporary writing, writes Claire Malcolm of New Writing North. Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #build bridges #diverse voices #publishing industry #contemporary writing #writing north

June Religion Bestsellers: A Bible Study Boosts Sales for ‘The Husband Project’; Jan Karon Stays #1

Sales shot up for Kathi Lipp’s 2009 ‘The Husband Project’ with the launch of an online Bible. Plus, Jan Karon maintained the top perch in Religion Fiction for the second month in a row. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religion fiction

For the Love of Industry Data: Nielsen’s Co-Location With Romance Writers of America

With analysis of a "slow erosion" of sales and much more, Nielsen's Romance Book Summit is a mix of research analysis and thematic exploration at the Romance Writers of America's gathering. The post For the Love of Industry Data: Nielsen’s Co-Location With Romance Writers of America appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #america appeared #industry data #romance writers

The Life of a Scilly Sergeant optioned for TV

Studio Lambert has optioned TV rights to Scilly Police Sergeant Colin Taylor’s memoir after a “hard-fought” auction between six publishers. Continue reading at The Bookseller

[ The Bookseller | 2016-07-08 00:00:00 UTC ]
More news stories like this |

Multi-season TV series for Riley's Seven Sisters

Pan Macmillan author Lucinda Riley’s The Seven Sisters series has been optioned for a multi-season TV series with LA production company Raffaella Productions. Continue reading at The Bookseller

[ The Bookseller | 2016-07-02 00:00:00 UTC ]
More news stories like this |