Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with:
#upcoming launch
#nielsen
The top prize in this pan-African, award program for debut authors includes the Etisalat Fellowship at the University of East Anglia. The post Stressing ‘an African Sensibility,’ Etisalat Prize Announces Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#top prize
#award program
#east anglia
The National Book Critics Circle is launching the NBCC Emerging Critics Fellowship to develop and nurture emerging book critics with training and guidance for one year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-10 00:00:00 UTC ]
More news stories like this |
Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#simply put
#clear message
#sponsored posts
#ad break
Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad format
#select publishers
#content creators
World Book Day (WBD) is teaming up with National Book Tokens to launch a children’s illustration competition. Continue reading at The Bookseller
[ The Bookseller | 2017-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#illustration competition
Over a quarter of a million books will be donated to public housing communities through a new initiative by the National Book Foundation in tandem with the federal government and several nonprofit organizations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#million books
#federal government
#nonprofit organizations
Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#venture capital
#andreessen horowitz
#media companies
#make money
For digital library platform Hoopla Digital, 2016 was a very a good year—and 2017 looks to be off to a strong start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#strong start
HarperCollins, which launched its daily Facebook Live programming in June and has since reached nearly10 million viewers, kicked off its holiday programming last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
More news stories like this |
Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#discover channel
#diverse audiences
#major publishers
#television networks
It's a challenging time for magazine publishers, right? Of course, because it's a challenging time for anyone in the business of creating content and attracting audiences -- even (or especially) pure-play digital companies.The truth is, there are countless Silicon Valley startups, propped up by... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#challenging time
#creating content
#venture capital
#diverse range
#alphabetical order
#bottom lines
Facebook's announcement that it was taking steps to crack down on hoaxes and fake news on the platform drew attention to a specific type of fake news ads -- those that masquerade as legitimate news sites. Publishers have long been the victim of such schemes, but they have few options to squash... Continue reading at Digiday
[ Digiday | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking steps
#fake news
#limited test
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The new releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2016-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#measures activity
#real time
#time yesterday
#digital activity
#past week
#lily james
#downton abbey
Just launched this month, Croatia's 'free reading zone', funded by government and private donors, is intended to offer thousands of free ebooks to residents and visitors. The post Naming Itself a Free Reading Zone, Zagreb Launches ‘Croatia Reads’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#free ebooks
From colouring and picture books for children to work by adult authors including Maira Kalman, new project will celebrate the library’s role in the life of the cityA treasure trove of rare books, manuscripts, maps, photographs and more are set to fire the imaginations of authors in a new venture... Continue reading at The Guardian
[ The Guardian | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#picture books
#rare books
#publishing partnership
#extensive collection
#staten island
#source material
Twenty U.S.-based nonprofit poetry organizations have formed the Poetry Coalition, a coalition dedicated to promoting the value of poetry in American culture and communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#coalition dedicated
#american culture
A book warning about the dangers of Brexit is to be sent to all 650 MPs after the public backed an impromptu fundraising campaign set up by a reader. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brexit book
#crowdfunding campaign
#book warning
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in New York from May 1-12. Participants range from publishing stalwarts like The New York... Continue reading at AdWeek
[ AdWeek | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#anna bager
#general manager
#media agencies
#digital equivalent
The National Endowment for the Arts has announced the recipients of its Creative Writing Fellowships for fiscal year 2017, as well as its grants to nonprofit organizations for literary publishing projects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national endowment
#nonprofit organizations
The agreement will create and publish a program of print and ebooks for adults and for children, inspired by the library’s collections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-13 00:00:00 UTC ]
More news stories like this |