Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with:
#upcoming launch
#nielsen
Hachette UK has launched a new diversity initiative, a creative writing hub called The Future Bookshelf, to make publishing more accessible for writers who feel they aren’t well represented by the industry. Continue reading at The Bookseller
[ The Bookseller | 2017-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#underrepresented writers
#hachette uk
Organizers of France's Guest of Honor appearance at the Frankfurt Book Fair release a list of participating authors, as well as program and thematic highlights. The post France Announces More Authors and Program Highlights for its Frankfurt Appearance appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#participating authors
#program highlights
#honor appearance
Bologna Children’s Book Fair organizer BolognaFiere will launch a new book industry trade show focused on publishing and international rights and licensing in New York in June 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#international rights
Bologna Children’s Book Fair organizer BolognaFiere will launch a new book industry trade show focused on publishing and international rights and licensing in New York in June 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bologna children
#international rights
In its unusual criteria of stories that "engage with some aspect of medicine, health, or illness," the Wellcome Prize is for fiction and nonfiction The post Wellcome Book Prize Shortlist Announced at London Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#wellcome prize
Author, comedian and mental health campaigner Ruby Wax has joined forces wtih Marks & Spencer to launch Frazzled Cafe in M&S stores. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ruby wax
The Folio Prize Foundation, in tandem with its sponsor Rathbone Investment Management, is to launch a mentorships programme for students at literacy charity First Story, with the Folio academicians acting as writing mentors. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
More news stories like this |
As part of its Journalism Project, Facebook has revealed that it will allow publishers to place more ads in Instant Articles. That will allow sites like the Washington Post and New York Times to eke a bit more money out of posts published directly on... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#journalism project
Mark Halperin, left, and John Heilemann on a panel about their series on Showtime, “The Circus,” in January 2016. Continue reading at The New York Times
[ The New York Times | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#game change
#mark halperin
In a new conference partnership this year, Nielsen's BookInsights and London Book Fair's Quantum come together to emphasize data, consumer comprehension, and actionable insights for publishers. The post Nielsen’s BookInsights and London Book Fair’s Quantum: Collaborative Conferencing appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post nielsen
Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#include advertising
Swedish company Bonnier is launching a new self-publishing platform, Type & Tell, in the UK. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-publishing platform
BookExpo has named its finalists for its Editors’ Buzz program, which highlights titles expected to resonate with readers in 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#buzz program
Conde Nast is joining NBC Universal and Vox Media to sell ads across their combined digital properties. It's the latest move by publishers and TV conglomerates to better compete with digital advertising from the likes of Google and Facebook.The addition of Conde Nast builds on what NBCU and Vox... Continue reading at Advertising Age
[ Advertising Age | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest move
#digital advertising
#advertising marketplace
#high-quality content
#consumer groups
#top chef
Corsair has acquired Johannesburg by Fiona Melrose for hardback publication in August 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#baileys women
#hardback publication
Harlequin has announced the upcoming launch of Hanover Square Press, a new imprint publishing general fiction, narrative history, journalism, and memoir starting in January 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#upcoming launch
#narrative history
HarperCollins Publishers has unveiled a global campaign celebrating two centuries of publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins publishers
#year-long campaign
East London bookshop Libreria has launched a subscription scheme which will provide customers with a monthly choice of "low-profile, high-quality" fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#provide customers
Bond, former executive editor at Vertigo, will oversee the new creator-owned comics and graphic novel imprint at IDW Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#creator-owned comics
#idw publishing
Blue Streak Books will launch this spring with former Running Press v-p and publisher Chris Navratil at the helm as associate publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weldon owen
#associate publisher