Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading at Advertising Age
[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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Leading figures have urged the publishing industry to pool its data and money to create a cross-industry campaign about the value of books and reading. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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#leading figures
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In a bid to build a comprehensive digital educational content platform for Russia, the publisher Prosveshcheniye creates a partnership with Yandex. The post Edtech: Russian Publisher Prosveshcheniye Announces a Digital Educational Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-23 00:00:00 UTC ]
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The American Library Association kicked off its 2017 annual conference on Thursday with a reception at Google’s Chicago office to celebrate a new $500,000 competitive grant program, sponsored by Google, to encourage computer skills in America’s libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-22 00:00:00 UTC ]
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#chicago office
MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek
[ AdWeek | 2017-06-21 00:00:00 UTC ]
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#digital publishers
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European booksellers have launched a petition asking the European Council not to “force” bookshops to sell ebooks across borders, for fear it will drive them out of the digital book business. Continue reading at The Bookseller
[ The Bookseller | 2017-06-21 00:00:00 UTC ]
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Pottermore has launched its Wizarding World Book Club community pages and revealed the first themes up for discussion online. Continue reading at The Bookseller
[ The Bookseller | 2017-06-20 00:00:00 UTC ]
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Audiobook Month continues in the US as the UK's #LoveAudio week kicks in. In both markets, research shows audio formats are popular with many men. The post UK’s Publishers Association Opens Its #LoveAudio Campaign Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-19 00:00:00 UTC ]
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#post uk
How to Measure Anything in Cybersecurity Risk exposes the shortcomings of current "risk management" practices, and offers a series of improvement techniques that help you fill in the holes and ramp up security. This book, from Wiley, sheds light on these blatant risks, and provides alternate... Continue reading at Betanews
[ Betanews | 2017-06-19 00:00:00 UTC ]
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#ebook $29
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Portobello Books is launching a new non-fiction prize for unpublished writers, in association with literary agency C+W and retailer Foyles. Continue reading at The Bookseller
[ The Bookseller | 2017-06-16 00:00:00 UTC ]
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HarperCollins has partnered with talkRADIO to bring “A Summer of Walliams” to the airwaves from this Sunday 18th June. Continue reading at The Bookseller
[ The Bookseller | 2017-06-15 00:00:00 UTC ]
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#story hour
Video publishers on Facebook and Instagram now have a new measurement option, as the social network announced that video view metrics for those two platforms will be added to CrowdTangle starting Thursday. Facebook said in a release that publishers will now have another way to track emerging... Continue reading at AdWeek
[ AdWeek | 2017-06-15 00:00:00 UTC ]
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#video publishers
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The University of Derby has launched an in-house publishing imprint, Peregrine Publishing, which will be partly run and administered by its own postgraduate and undergraduate publishing students. Continue reading at The Bookseller
[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Brands advertising on Facebook will soon have more control over where their ads appear. The social network is rolling out several tools aimed at providing more transparency before campaigns go live. The latest additions, announced today, will provide advertisers with a list of publishers up... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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#giving advertisers
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Instagram Wednesday introduced a clearer way for users to determine when posts by influencers or publishers are the results of commercial relationships with the businesses they are posting about. The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing... Continue reading at AdWeek
[ AdWeek | 2017-06-14 00:00:00 UTC ]
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#commercial relationships
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Rights and licensing trading platform IPR License has launched a new service which allows sellers to place “Buy Rights” buttons next to books featured online. Continue reading at The Bookseller
[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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Emanate Books, which will focus on the Charismatic movement within Christianity, is being led by publisher Joel Kneedler, formerly associate publisher at W Publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-13 00:00:00 UTC ]
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#associate publisher
Pottermore has launched an official art collection, with a selection of posters and mounted prints inspired by the Harry Potter stories (Bloomsbury) by J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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#print collection
Audible has launched a £10,000 audio-exclusive writing grant for unpublished writers. Continue reading at The Bookseller
[ The Bookseller | 2017-06-08 00:00:00 UTC ]
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#unpublished writers
Facebook began testing ads in the related articles section of its Instant Articles in late March, and the results for publishers in the test group promoted the social network to expand the test to all publishers Thursday. Facebook introduced Instant Articles in May 2015 as a way to enable... Continue reading at AdWeek
[ AdWeek | 2017-06-08 00:00:00 UTC ]
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#enable publishers
#late march
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