Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Children’s book publicists are being called on to submit a low-budget marketing campaign they are proud of to a competition. Continue reading at The Bookseller
[ The Bookseller | 2017-07-22 00:00:00 UTC ]
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'"Galaktika" has agreed to pay each author whose work it infringed for compensation,' according to the Authors Guild's statement. The post US Author’s Guild Announces Copyright Infringement Agreement With Hungarian Magazine appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-22 00:00:00 UTC ]
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The Society of Children’s Book Writers (SCBWI) and Illustrators will launch a BAME scholarship sponsored by the Bent Agency. Continue reading at The Bookseller
[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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Budget airline easyJet has launched a “flybrary” in its entire UK fleet with 7,000 classic books selected by Jacqueline Wilson. Continue reading at The Bookseller
[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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Running September 6 to 16, LiteraturFestival Berlin this year includes a children's literature component with authors, illustrators, and scientists. The post International Literature Festival Berlin Announces Its Program: 200 Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-18 00:00:00 UTC ]
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Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller
[ The Bookseller | 2017-07-17 00:00:00 UTC ]
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Los Angeles-area Rep. Brad Sherman has introduced articles of impeachment against President Trump, making good on a promise to move the process forward.Sherman's move has put him at odds with House Democratic leaders, who have tried to quiet talk of impeachment, hoping instead to focus on the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-13 00:00:00 UTC ]
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After departing from Grand Central Publishing earlier this year, Jamie Raab and Deb Futter have resurfaced at Macmillan, where they will launch a new division called Celadon Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-12 00:00:00 UTC ]
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Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company
[ Fast Company | 2017-07-07 00:00:00 UTC ]
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With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar.... Continue reading at Digiday
[ Digiday | 2017-07-07 00:00:00 UTC ]
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Recent political trends reveal how business interests and religion are intersecting in America today, and publishers are taking notice. This season also features books that apply novel interpretive techniques to well-known texts and traditions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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The Association for Christian Retail (CBA) is providing Christian stores with a consumer website that allows online sales and in-store customer pick-up. The Get It Local Today program is scheduled to launch this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-06 00:00:00 UTC ]
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The fall crop of new audio titles is on the way and will land in a market that saw double-digit growth last year over 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
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Kings Road Publishing is launching a new non-fiction imprint this autumn called 535, hoping to turn "leftfield ideas" into bestsellers. Continue reading at The Bookseller
[ The Bookseller | 2017-06-30 00:00:00 UTC ]
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Bonnier Publishing UK's Totally Entwined Group has launched a romance e-store and self-publishing platform called First For Romance. Continue reading at The Bookseller
[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Honoring fortitude in the face of challenges to freedom of expression, the IPA Prix Voltaire can recognize both people and institutions. The post International Publishers Association Announces Prix Voltaire Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-06-28 00:00:00 UTC ]
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BBC Radio 2 producer Joe Haddow will next week launch a podcast called “Book Off!”, in which authors, comedians and figures from the music and film worlds will argue the case for one book that is of importance to them. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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Leading figures have urged the publishing industry to pool its data and money to create a cross-industry campaign about the value of books and reading. Continue reading at The Bookseller
[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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