Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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In late September a group of alt right activists stormed the Berkeley-Calif.-based Revolution Books. Since then, owner Reiko Redmonde said the indie has sustained harassment by a group that claims to be an arm of the "right-wing media." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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Canadian audiobook service Audiobooks.com is launching in the UK today with a catalogue of 70,000 titles. Continue reading at The Bookseller
[ The Bookseller | 2017-10-19 00:00:00 UTC ]
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Literary magazine 'A Public Space' has launched APS Books with Bette Howland's 'Calm Sea and Prosperous Voyage,' and will publish three more books in its inaugural year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-16 00:00:00 UTC ]
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With France as Guest of Honor at the Fair, the shortlist of the Prix Goncourt is announced at the Frankfurt Book Fair for the first time. The post 2017 Prix Goncourt Shortlist Announced in Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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Amazon has launched its first waterproof Kindle, the new Kindle Oasis, which will also have Audible built-in and feature a larger, seven-inch display. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Ledbury Poetry Festival has launched a new mentoring programme to encourage diversity in poetry reviewing culture. Continue reading at The Bookseller
[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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The Bookseller's Digital Census has launched, with this year's results to be released ahead of the FutureBook Conference on 1st December 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-10-10 00:00:00 UTC ]
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Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-09 00:00:00 UTC ]
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Foyles is poised to launch a subscription book club as it positions itself to capitalise on Christmas trading in the final quarter of the year. Continue reading at The Bookseller
[ The Bookseller | 2017-10-09 00:00:00 UTC ]
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Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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US country singer and philanthropist Dolly Parton is launching Story Starters, a new volunteer-led programme designed to help nursery children become ready to read. Continue reading at The Bookseller
[ The Bookseller | 2017-10-06 00:00:00 UTC ]
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The program will tap expertise from within the library community to work on policy initiatives that affect libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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HarperCollins Leadership, which is set to launch October 10, will publish books on leadership in both business and in the community. Nelson Books’ publisher and senior v-p Brian Hampton will helm the new imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-05 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
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AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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Frances Lincoln Children’s Books is launching a sub-imprint devoted to debuts with a “diverse and global focus”. Continue reading at The Bookseller
[ The Bookseller | 2017-10-04 00:00:00 UTC ]
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Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
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Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
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Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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In humor and praise, Nielsen Book's Mo Siewcharran is remembered in London as someone 'who always saw the bigger picture.' The post Nielsen’s Mo Siewcharran Remembered for Industry Contributions, ‘a Force for Good’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-02 00:00:00 UTC ]
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