Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
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Magazine publisher Hearst UK is to launch a book festival which will include a new awards, accreditation and live events experience. Continue reading at The Bookseller
[ The Bookseller | 2018-01-06 00:00:00 UTC ]
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British Book Award organizers have added an Author of the Year and Illustrator of the Year honor to the list of 'Nibbies,' as well as a new audiobook category to the Books of the Year division. The post British Book Awards Announce New Honors for Illustrators, Authors, Audiobooks appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-05 00:00:00 UTC ]
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Literary agency Aitken Alexander Associates is to create a new scholarship in Creative Writing for students at Birkbeck, University of London, in a bid to "find and nurture" literary talent from groups underrepresented in publishing. Continue reading at The Bookseller
[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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The ABA, Authors Guild, and National Coalition Against Censorship have issued separate statements condemning a cease and desist letter sent to Henry Holt by a lawyer for President Trump demanding that the publisher stop publication of Michael Wolff's White House tell-all. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-04 00:00:00 UTC ]
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The initiative seeks to develop expertise within the library community on key national and public policies that are important to libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-04 00:00:00 UTC ]
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David Bowie's son, director and screenwriter Duncan Jones, has launched a book club in tribute to his late father. Continue reading at The Bookseller
[ The Bookseller | 2018-01-03 00:00:00 UTC ]
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By buying Disney books, sending in reading-related photos, and reading from the Disney app, consumers can contribute to Disney Publishing's book donations to First Book. The post Disney Publishing Opens Sixth Annual Campaign for First Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-03 00:00:00 UTC ]
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Leader of the Commons Andrea Leadsom has promised to campaign for the "sustainable future" of libraries after visiting one threatened with closure in Northamptonshire. Continue reading at The Bookseller
[ The Bookseller | 2018-01-03 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known... Continue reading at Advertising Age
[ Advertising Age | 2017-12-29 00:00:00 UTC ]
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Getting rid of the web's most annoying ads is coming at a costfor publishers.The Coalition for Better Ads says its program to reshape the web will kick off in January, when it will begin certifying publishers that abide by its standards and approving browser makers to enforce compliance.The... Continue reading at Advertising Age
[ Advertising Age | 2017-12-19 00:00:00 UTC ]
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Led by former Globe Pequot managing director Alex Merrill and former Skyhorse and HarperCollins editor Julia Abramoff, the press focuses on topical adult nonfiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-14 00:00:00 UTC ]
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Company says it will book advertising revenue in countries where it is earned instead of through Dublin headquartersFacebook has said it will start booking advertising revenue in countries where it is earned instead of re-routing it via Ireland, although the move is unlikely to result in it... Continue reading at The Guardian
[ The Guardian | 2017-12-12 00:00:00 UTC ]
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Cambridge University Press is launching a content-sharing pilot on its Cambridge Core platform, which will allow users and authors to share read-only versions of journal articles via a link. Continue reading at The Bookseller
[ The Bookseller | 2017-12-09 00:00:00 UTC ]
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Cambridge University Press launches a selection of journals in its Core content sharing program, which offers subscribers read-only links. The post Cambridge University Press Content Sharing Platform in Pilot Launch appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-08 00:00:00 UTC ]
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Templar Publishing is launching a dragon-themed prize for aspiring illustrators as part of its 40th anniversary celebrations. Continue reading at The Bookseller
[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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Cengage is to launch Cengage Unlimited, a subscription service enabling students to access its entire digital portfolio for one set price, in the US. Continue reading at The Bookseller
[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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Ruling by advertising watchdog could have knock on effect on other electric car advertisingThe car company BMW has been censured by the UK’s advertising watchdog for claiming an electric car equipped with a small petrol engine was “clean” and “zero emissions”, in a ruling that could have a... Continue reading at The Guardian
[ The Guardian | 2017-12-06 00:00:00 UTC ]
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In Canada, Greystone Books announces an anthology in women's experiences of sexual assault. In California, About Comics adds a 'Negro Motorist' guide. The post Canada’s Greystone Announces Sexual Assault Collection; About Comics Republishes ‘Negro Motorist’ Guide appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-05 00:00:00 UTC ]
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A trio of independent booksellers are launching a "small, stylish" new list of fiction, non-fiction and pocket essays. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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