Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Atlantic imprint Corvus has joined forces with literary agency A M Heath to launch a crime and thriller competition. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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Many of this spring’s most anticipated titles address how Christianity is responding to internal and external pressures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
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Jacqueline Wilson has helped launch a campaign for Book Aid International celebrating the power of books. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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In a coordinated effort for the rest of the month, book charities Book Aid International and World Book Day are raising funds for the annual goal of a million donated books. The post The UK’s Book Aid International Opens ‘New Worlds Through Books’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-14 00:00:00 UTC ]
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Books and pop-culture podcast, Mostly Lit, has teamed up with Waterstones on a year-long partnership to create a new series of events and online content for the bookseller. Continue reading at The Bookseller
[ The Bookseller | 2018-02-14 00:00:00 UTC ]
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One of the world's largest advertisers is threatening to pull its ads from social sites such as Facebook and YouTube if the tech companies don't do more to minimize divisive content on their platforms. Unilever's chief marketing officer, Keith Weed, will call on Silicon Valley on Monday to better... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-02-13 00:00:00 UTC ]
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Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Joe Wicks, Bill Bryson and Naomi Alderman are among the writers featuring in Audible's new offering, Audio Shows, which launches today with short audio programmes, original series and exclusive podcasts. Continue reading at The Bookseller
[ The Bookseller | 2018-02-08 00:00:00 UTC ]
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We talked to New York’s former First Lady about her newest project, New York Makers. The post Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-08 00:00:00 UTC ]
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The 2018 jury for Germany's top literary prize includes literary critics, authors, a bookseller, and a former publisher. The winner will be announced on October 8. The post The German Book Prize Academy Announces Its 2018 Jury in Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-08 00:00:00 UTC ]
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Hodder’s Louise Swannell and Pan Macmillan’s Dusty Miller have been recognised for their “standout” campaigns for Erin Kelly’s He Said/ She Said and Adam Kay’s junior doctor diaries This is Going to Hurt at the PPC Annual Awards for 2017. Continue reading at The Bookseller
[ The Bookseller | 2018-02-07 00:00:00 UTC ]
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As the Audio Publishers Association's Audie Awards organizers say they get more and better entries annually, the market's hunger for audio rights is ratcheting up, too. The post The Audie Awards Finalists Are Announced, Amid Louder Competition for Audiobook Rights appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-07 00:00:00 UTC ]
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The election authority in Seattle says that Facebook has violated city finance laws. Regulations are in place that require the company to reveal who paid for campaign ads on the social network. The Seattle Ethics and Elections Commission is seeking information about advertising spending for city... Continue reading at Betanews
[ Betanews | 2018-02-06 00:00:00 UTC ]
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The Italian culture minister says the agreement with Frankfurter Buchmesse 'affirms the worldwide appreciation of our creative industry and effectively shows its vitality, cultural strength, and economic value.' The post Italy Announced in Rome as Frankfurter Buchmesse 2023 Guest of Honor... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-05 00:00:00 UTC ]
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Publishing's audio segment continues its rise in a season boasting a wide range of titles that reflect the industry's overall growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-02 00:00:00 UTC ]
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With roughly 25 awards on the list, the British Book Awards–the 'Nibbies'–are selected by a sizable group of industry players who serve as jurors. The deadline for entries in this year's competition is February 9. The post British Book Award Judges Announced as the ‘Nibbies’ Entry Deadline... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-02 00:00:00 UTC ]
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The National Book Foundation has established a fifth National Book Award, one for translated works of fiction and nonfiction published in the U.S. The new award will be presented at the 69th National Book Awards this November. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-31 00:00:00 UTC ]
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Facebook has announced a new advertising policy which ban ads for cryptocurrencies such as Bitcoin. The ban also applies to ICOs because they are "frequently associated with misleading or deceptive promotional practices." The social network says that the new policy is a part of a drive to... Continue reading at Betanews
[ Betanews | 2018-01-31 00:00:00 UTC ]
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Former Simon & Schuster executive director Kerr MacRae has launched a literary agency and creative productions business, presenting himself as “London publishing’s first literary producer” with two major deals already secured. Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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Simon & Schuster UK has launched a new podcast offering interviews, insights, discussions and ideas as well as exclusive essays from authors, on the world of books, culture and society. Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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