Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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Man Booker International Prize Announces 2018 Shortlist

The 2018 Man Booker International shortlist spans four European languages: French, Spanish, Hungarian, Polish, and includes Han Kang and Deborah Smith, who won in 2016. The post Man Booker International Prize Announces 2018 Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european languages #deborah smith


Honolulu-based social media site JamBios to launch first revenue model

The Honolulu-based site, where users can post and collaboratively share memories, is venturing into the photo book market. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2018-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue model


Index Exchange expands as ad tech consolidation looms

Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age

[ Advertising Age | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology company #index exchange #helps publishers


Nature and Estée Lauder launch women in science awards

Nature Research and The Estée Lauder Companies are launching two new awards for women in science. Continue reading at The Bookseller

[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nature research


Jennifer Baumgardner Launches Feminist Indie Press

The former director of the Feminist Press is launching Dottir Press, an independent publishing house that will specialize in books on women's issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feminist press


HarperCollins Germany launches children's publishing programme

HarperCollins Germany is launching a children’s publishing programme with Carina Mathern at its helm. Continue reading at The Bookseller

[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing programme #harpercollins germany


Sheikh Zayed Book Award Announces 2018 Winners

Syrian author Khalil Sweileh wins the Literature category of the 2018 Sheikh Zayed Book Award, which celebrates Arabic writing and culture with annual prizes worth US$1.9 million. The post Sheikh Zayed Book Award Announces 2018 Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literature category


2018 Pannell Award Winners Announced

The Women’s National Book Association has announced the winners of its 2018 Pannell Awards, given annually to two bookstores that enhance their communities by fostering a love of reading. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-06 00:00:00 UTC ]
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Trump's campaign said it was better at Facebook. Facebook agrees

Donald Trump's presidential campaign has boasted often that it made better use of Facebook's advertising tools than Hillary Clinton's campaign did. An internal Facebook white paper, published days after the election, shows the company's data scientists agree."Both campaigns spent heavily on... Continue reading at Advertising Age

[ Advertising Age | 2018-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising tools #$44 million #$28 million #broad appeal #data scientist


Winners of the Anisfield-Wolf Book Awards, addressing racism and diversity, have been announced

The winners of the Anisfield-Wolf Book Awards, which honor outstanding books that address racism and diversity, will go this year to authors Jesmyn Ward, Kevin Young, N. Scott Momaday and Shane McCrae. Each will be awarded a prize of $10,000. Ward won the fiction award for "Sing, Unburied, Sing,"... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #address racism #kevin young #fiction award


Midwest Booksellers Association Announces Bookseller Award

The new Midwest Bookseller of the Year award will honor excellence in bookselling and be awarded, annually, to a bookseller affiliated with any indie in the MIBA region. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-02 00:00:00 UTC ]
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Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek

[ AdWeek | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books written #great minds #golden age


Former Carlton boss Greenhough to launch music list

Former Carlton Books m.d. Jim Greenhough has been retained by Danish publisher Flying V Books to launch a programme of music titles in 2019. Continue reading at The Bookseller

[ The Bookseller | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carlton books


Clinton, Patterson to Launch Book Tour at BookCon

President Bill Clinton and author James Patterson will launch their book tour for their upcoming book, 'The President is Missing,' at BookCon 2018. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book tour #upcoming book


PW Launches a New Gathering Place For Booksellers to Connect

'Publishers Weekly' introduces "BXsellers" as a new virtual meeting place for booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pw launches


The Rathbones Folio Prize Shortlist Is Announced, as ‘Evolved’ Booker Debate Flares Again

In a contentious turn of events, the Rathbones Folio Prize shortlist announcement prompts criticism of the Man Booker Prize for Fiction, while the Rathbones prize, itself, admits US entries, as the Booker does. The post The Rathbones Folio Prize Shortlist Is Announced, as ‘Evolved’ Booker Debate... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
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HarperCollins launches Christian imprint

HarperCollins is creating a new Christian imprint publishing commercial fiction and non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
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Campaigns for Follett, Beard and Kay among BMS autumn award winners

The best marketing campaigns for the period September to December 2017 have been revealed by the Book Marketing Society. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns


Unlocking the Ad Analytics Ecosystem

[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #partner content #lead generation


Beijing launches dedicated kids’ fair as China seeks to boost home-grown output

The Beijing International Book Fair (BIBF) announcement yesterday (26th March), that it is to launch a dedicated children’s stream to run alongside its main event, has underscored China’s burgeoning power in the international sector. Continue reading at The Bookseller

[ The Bookseller | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dedicated children #run alongside #main event