Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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BookExpo has announced the titles selected for the Editors’ Buzz program, its annual roundup of the top authors and titles expected to resonate with readers in the coming publishing seasons in the adult, YA, and middle grade categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
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Drones may soon be able to fly beyond their operators' line of sight, opening up possibilities for retailers such as Amazon to use them for deliveries. Continue reading at The Bookseller
[ The Bookseller | 2018-03-07 00:00:00 UTC ]
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Kids Can Press author Paulette Bourgeois and illustrator Josée Bisaillon have created a book for General Mills Canada's third annual educational campaign for ecological support. And bees may be among the beneficiaries. The post Canadian Honeybee Campaign Will Distribute 100,000 Free Copies of... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
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Four novels that "directly confront and ask questions of both the world and the reader" have been selected as the fiction finalists at this year's Ockham New Zealand Book Awards. Continue reading at Stuff
[ Stuff | 2018-03-05 00:00:00 UTC ]
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Three former Endeavour Press colleagues are applying their considerable experience to a new, e-book-focused outfit concentrated on author and reader care. Continue reading at The Bookseller
[ The Bookseller | 2018-03-05 00:00:00 UTC ]
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Novelists Elif Shafak and Kamila Shamsie are set to headline the UK’s first dedicated festival of Muslim culture, literature and ideas, at the British Library in April. Continue reading at The Bookseller
[ The Bookseller | 2018-03-02 00:00:00 UTC ]
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Mobile World Congress 2018 is officially in the books and to the surprise of no one, the Galaxy S9 stole the show. From the AR Emoji to the Super-Slow-mo camera and recycled design, people couldn't stop talking about Samsung's latest flagship phone. And that means a lot of other announcements... Continue reading at PC World
[ PC World | 2018-03-01 00:00:00 UTC ]
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Liv Tyler, Daisy Lowe and Stella McCartney attended the book launch of meditation expert Bob Roth. The event took place at the Wellington Arch in Hyde Park on Monday evening (26th February) to celebrate Strength in Stillness: The Power of Transcendental Meditation (Simon & Schuster UK) by... Continue reading at The Bookseller
[ The Bookseller | 2018-02-28 00:00:00 UTC ]
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Support from authors including Marian Keyes sees Emma Hannigan’s Letters to My Daughters become a bestseller, after she announces ‘all avenues have been exhausted’ in her treatmentEmma Hannigan’s Letters to My Daughters has shot to the top of book charts in Ireland, after the author announced... Continue reading at The Guardian
[ The Guardian | 2018-02-28 00:00:00 UTC ]
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Publishers tend to merge categories during difficult times—when they really should be doing the opposite. The post The Case for Category-Based Ad Sales appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-23 00:00:00 UTC ]
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The Bookseller is to run an Illustrators’ Showcase at this year’s Bologna Children’s Book Fair devoted to displaying the art-work of new illustrators. Continue reading at The Bookseller
[ The Bookseller | 2018-02-23 00:00:00 UTC ]
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“Experiential is critical in marketing today. Many millennials would rather spend money on experiences over products.” The post How European publishers are diversifying from overreliance on ad revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age
[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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Facebook followed up on the music-licensing deals it announced last month by reaching an agreement for its first "multi-territorial" music license with online licensing processing and licensing solutions provider ICE Services. The social network inked similar pacts with Global Music Rights,... Continue reading at AdWeek
[ AdWeek | 2018-02-22 00:00:00 UTC ]
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The Lindsay Literary Agency is sponsoring a scholarship place for an "under-represented" writer of children's fiction at the Winchester Writers’ Festival 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-02-21 00:00:00 UTC ]
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A new illustrated book by the 'Kite Runner' author called 'Sea Prayer,' which was inspired by the current refugee crisis, is due out September 18. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-02-21 00:00:00 UTC ]
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"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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Simon & Schuster UK has launched a competition with the Darley Anderson Literary Agency and Bradford Literature Festival to find the next bestselling commercial fiction author. Continue reading at The Bookseller
[ The Bookseller | 2018-02-16 00:00:00 UTC ]
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