Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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In the ITEF program's eighth year, 19 professional fellows will meet with players in the Turkish publishing industry. And BIBF is to open its own dedicated children's book fair in Beijing. The post Istanbul Festival Names 2018 Fellows; Beijing Announces Children’s Book Fair appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-26 00:00:00 UTC ]
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Russian illustrator Igor Oleynikov and Japanese author Eiko Kadono have won the 2018 Hans Christian Andersen Award, given by IBBY during the Bologna Children's Book Fair. The post Hans Christian Andersen Award Winners Announced at Bologna appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-26 00:00:00 UTC ]
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Hay House has announced the launch of a new imprint, Hay House Business, a dedicated business imprint. Patricia Gift, publisher and v-p of Hay House, will oversee the imprint, which will release its first book in January 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-22 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age
[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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At a press event in New York City, Google announced today that it's rolling out the Google News Initiative, in which it's investing $300 million over the next three years. The goal is to help publishers make money and to combat "fake news," which consists of several products designed to help... Continue reading at AdWeek
[ AdWeek | 2018-03-21 00:00:00 UTC ]
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Facebook Inc.’s stock tumbled Monday after the social media company accused a data analytics firm used by the Trump campaign of exploiting ill-gotten data belonging to unwitting Facebook users. Shares of Facebook sank 6.7% to $172.69 around 9:50 a.m. Pacific time. On Friday, a Facebook executive... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
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UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian
[ The Guardian | 2018-03-19 00:00:00 UTC ]
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Jo Henry, v.p. insight & analytics at Nielsen Book, is leaving the company after more than 20 years. Continue reading at The Bookseller
[ The Bookseller | 2018-03-17 00:00:00 UTC ]
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Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Digiday surveyed 84 publisher executives to learn more about how reliant publishers are on programmatic advertising for their digital revenues. The post Digiday Research: 83 percent of European publishers increased programmatic ad revenue in 2017 appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-16 00:00:00 UTC ]
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Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
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Sarah Pakenham, who announced her resignation from Andersen Press this week, is setting up a new picture book publishing company called Scallywag Press. Continue reading at The Bookseller
[ The Bookseller | 2018-03-15 00:00:00 UTC ]
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The National Book Foundation has announced the names of the 25 judges that will determine the lists of nominees for the 2018 National Book Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-15 00:00:00 UTC ]
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In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-15 00:00:00 UTC ]
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The Man Booker International Prize, awarded annually to the best in translated fiction, announced the longlist of 13 novels vying for the 2018 award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-13 00:00:00 UTC ]
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Rolling out the news of its acquisition with three pivotal titles, Open Road announces its Graham Greene US ebook rights acquisition, as the UK’s Unicorn names artist Ali Cavanaugh for a 2019 retrospective. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Jon Fine: ‘Greene’s Extraordinary... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-13 00:00:00 UTC ]
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Open Road announces its acquisition of US ebook rights to iconic British journalist-novelist Graham Greene, as the UK's Unicorn names artist Ali Cavanaugh for a 2019 retrospective. The post Open Road Acquires US Graham Greene Ebook Rights; Unicorn Announces Ali Cavanaugh Book appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-13 00:00:00 UTC ]
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Unsatisfied with the company's limited efforts in foreign rights sales in the past, Eksmo-AST's incoming general director says the company will go to Frankfurter Buchmesse this year with a big list of children's and literary titles. The post Russia’s Eksmo-AST Plans Major Foreign Rights... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-12 00:00:00 UTC ]
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Snapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.Until now, publishers couldn't create the ads they ran between the articles and videos they post in the app's Discover section for professional media partners such as BuzzFeed, Hearst,... Continue reading at Advertising Age
[ Advertising Age | 2018-03-09 00:00:00 UTC ]
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