Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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The European Union Prize for Literature Launches Its 10th Anniversary Short Fiction Anthology

A trend toward public reading-engagement projects continues, this time as the European Union Prize for Literature's 10th-anniversary short-fiction competition opens for reads and votes on newly created 'European stories.' The post The European Union Prize for Literature Launches Its 10th... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newly created


Photo Essay: Fiction Readers Summit Launches

The inaugural Fiction Readers Summit brought together top selling Christian fiction authors and their fans in Grand Rapids, Mich. earlier this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo essay #grand rapids


Forget fake news: How in-feed native ads can spread positive news

For Facebook and publishers of the open web alike, the feed is considered sacred ground for users, delivering a direct stream of content and in-feed ads. But just like any powerful tool placed in the wrong hands, this type of advertising can become a weapon to spread false news or influence with... Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #powerful tool


London Magazine launches award for debut fiction

Literary periodical The London Magazine is launching a new literary award for debuts in partnership with law firm Collyer Bristow. Continue reading at The Bookseller

[ The Bookseller | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut fiction #london magazine #literary award


Publishers try to use ad annoyance as a lure to subscribers

Publishers including the Guardian, USA Today and Salon let readers turn off mobile ads for a price. The post Publishers try to use ad annoyance as a lure to subscribers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers including #post publishers #usa today #readers turn #mobile ads


Foundation and poetry award launches in memory of Rebecca Swift

The Literary Consultancy has created an independent grant-making foundation and poetry award in memory of founder Rebecca Swift. Continue reading at The Bookseller

[ The Bookseller | 2018-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca swift #literary consultancy #poetry award


Chambers and HarperCollins launch writing bursary

Crime author Kimberley Chambers and HarperCollins have launched a writing scholarship, the 'Kickstart Prize', in association with Peters Fraser and Dunlop Literary Agency and CrimeFest. Continue reading at The Bookseller

[ The Bookseller | 2018-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peters fraser


Bath Spa launches world's first children's publishing MA

Bath Spa University has launched the world's first MA in children's publishing in response to the "significant growth" in international demand for UK-published books. Continue reading at The Bookseller

[ The Bookseller | 2018-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing ma #significant growth #international demand


The Business Journals is launching services to diversify its revenue

Starting with SelecTalent, the business news publisher will begin rolling out digital services for small businesses. The post The Business Journals is launching services to diversify its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #digital services #small businesses


Hearst Magazines Digital Media is launching a 20-person data studio

The newly created team's mandate is to prove to brands that advertising on Hearst properties delivers business outcomes. The post Hearst Magazines Digital Media is launching a 20-person data studio appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-15 00:00:00 UTC ]
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Penzler Launches New Company to Publish Mystery Classics

Otto Penzler's newest venture, Penzler Publishers, will publish print editions of classic detective stories from the golden age of of the genre, which ran from the end of World War I through World War II. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #otto penzler #golden age #world war


Paraclete Launches New Imprint for Franciscan Spirituality

Citing a need for more trade books on Franciscan spirituality, ecumenical publisher Paraclete Press launched San Damiano Books, a new imprint focused exclusively on the teachings of ​​Saint Francis of Assisi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade books


New York Rights Fair Announces Innovator Sessions

The New York Rights Fair has announced two new sessions on innovation in international rights and licensing for its inaugural fair, which will be held from May 30 to June 1 at the Metropolitan Pavilion in New York. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international rights #metropolitan pavilion


Amazon Publishing launches non-fiction arm

Amazon Publishing is breaking into non-fiction in the UK through imprint Little A. Continue reading at The Bookseller

[ The Bookseller | 2018-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon publishing


In a tough ad climate, small publishers are finding success in small donations

Publishers are finding readers are willing to make small-dollar donations to support news operations. The post In a tough ad climate, small publishers are finding success in small donations appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers #finding success


Riot founder Hooson launches literary agency

Anwen Hooson, co-founder and former co-managing director of Riot Communications, is launching the Bird Literary Agency. Continue reading at The Bookseller

[ The Bookseller | 2018-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anwen hooson #co-managing director #riot communications


Spread the Word launches writer development programme

Development agency Spread the Word is launching a new annual development programme for London-based writers. Continue reading at The Bookseller

[ The Bookseller | 2018-05-10 00:00:00 UTC ]
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Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #vox media #nbc universal


Daily Mail and PRH launch third £20k writers' competition

The Daily Mail and Penguin Random House have launched the third year of their nationwide competition to search for a new writing talent. Continue reading at The Bookseller

[ The Bookseller | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mail #writing talent


Five-Day Poetry Fest Will Launch London’s New Second Home Bookstore

The way to open a new poetry bookstore at a communal office, says the UK's Second Home, is to hold a poetry festival on the premises. The company's Holland Park facility is the venue in June. The post Five-Day Poetry Fest Will Launch London’s New Second Home Bookstore appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #poetry festival