Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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Stand-up star Helen Lederer launches prize for funny female authors

"Absolutely Fabulous" actress and stand-up comedian Helen Lederer is launching a new literary award in a bid to give female comic writing "the exposure and praise it deserves". Continue reading at The Bookseller

[ The Bookseller | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary award

Subscription box for self-help books launches

Donna Louise Hay, the founder of the GozenGirls book club for self-development titles, has branched out by creating a subscription box. Continue reading at The Bookseller

[ The Bookseller | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books launches

Chevy Parts and Truck Tires Dominate the Best Recalled Ads in Auto Mags

Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers surveyed #metrics show #magazines perform #american consumer #recent waves

Industry Notes: Ingram Publisher Services Announces New International Illustrated Presses

The four independent publishers announced as new additions to Ingram Publishers Services clients show a range of visual and topical idiom, two of them with roots in Europe. The post Industry Notes: Ingram Publisher Services Announces New International Illustrated Presses appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-09 00:00:00 UTC ]
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Canongate Launches New Crime Imprint

U.K. publisher Canongate is launching Black Thorn, a new crime fiction imprint. Black Thorn will release two titles per month, starting in May next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crime imprint #publisher canongate

Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app

NCW and Tilted Axis launch mentorship for BAME translators

The National Centre for Writing and Tilted Axis Press have launched the new Tilted Axis Mentorship for a Black, Asian or Minority Ethnic literary translator based in the UK. Continue reading at The Bookseller

[ The Bookseller | 2018-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national centre

Edinburgh Festival launches first 'Publishing Salon'

The Edinburgh International Book Festival has announced an inaugural, free ‘Publishing Salon’ bringing together publishers, editors, agents and literary professionals this month. Continue reading at The Bookseller

[ The Bookseller | 2018-08-02 00:00:00 UTC ]
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Facebook says it has been targeted by a political influence campaign again

Facebook once again has been the target of a political influence campaign, months ahead of the November midterm elections. The social network said Tuesday it removed 32 pages and accounts from Facebook and Instagram for “coordinated inauthentic behavior,” which echoed Russian efforts leading up... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ahead

SYP London launches career progression programme

The London branch of the Society of Young Publishers has launched a second mentoring initiative, SYPahead, aimed at those wanting to progress within the industry. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young publishers

Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings

Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business insider #third-party measurement

The measure of success

Philip Jones believes the big groups dominating the publishing landscape today are the same as those that dominated it 20 years ago. Continue reading at The Bookseller

[ The Bookseller | 2018-07-30 00:00:00 UTC ]
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Bloomberg Media takes a stab at overhauling the display ad

The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ad

A Reconstituted, Renamed Jerusalem International Book Forum Announces May Dates

Opening a new era of collegial exchange and professionalism that reflects its international drawing power, the former Jerusalem International Book Fair runs May 12 to 15 in its new conceptualization as the Jerusalem International Book Forum. The post A Reconstituted, Renamed Jerusalem... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-27 00:00:00 UTC ]
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Vote Leave's targeted Brexit ads released by Facebook

The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at BBC World

[ BBC World | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vote leave #eu referendum

Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #publishing partners #including hearst #nbc universal #ad tech

Where are they now? Revisiting Ad Age's first 40-under-40 list

The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age

[ Advertising Age | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email address #dwarf planet #good times #act fast

Post-Facebook, PinkNews launches on Snapchat Discover

Digital publisher PinkNews has high hopes for the commercial prospects of being a Snapchat Discover publisher. The post Post-Facebook, PinkNews launches on Snapchat Discover appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat discover #high hopes

The 2018 Man Booker Prize for Fiction Longlist Is Announced in London

'Slavery, ecology, missing persons, inner-city violence, young love, prisons, trauma, and race' all are said to figure into the Man Booker Prize for Fiction longlist, as the award starts its second 50 years of competition. The post The 2018 Man Booker Prize for Fiction Longlist Is Announced in... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london appeared #fiction longlist #missing persons #young love