Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Audible has launched a Mandarin offering with more than 300 audiobooks and audio dramas in Mandarin. Continue reading at The Bookseller
[ The Bookseller | 2017-11-09 00:00:00 UTC ]
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A new trailer for "Peter Rabbit" has been released by Sony Pictures ahead of its release next March. Continue reading at The Bookseller
[ The Bookseller | 2017-11-08 00:00:00 UTC ]
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The BBC has launched its first interactive audio story, a sci-fi comedy called "The Inspection Chamber", available through Amazon Alexa. Continue reading at The Bookseller
[ The Bookseller | 2017-11-08 00:00:00 UTC ]
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Publishers running ads within Facebook Instant Articles no longer have to resort to HTML to turn those ads on or off. Product manager Hassam Tewfik announced in a Facebook Media blog post that the social network added a monetization tab to Facebook Audience Network, enabling publishers to toggle... Continue reading at AdWeek
[ AdWeek | 2017-11-07 00:00:00 UTC ]
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Ahead of a consultation into the progress of the Libraries Taskforce, campaigners have praised the "hard work" done by the body but have criticised the exclusion of campaigners and frontline staff from its steering group. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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Authors, poets, illustrators and actors are among the winners of the 2017 Governor General's Literary Awards for Canadian writing in French and English. The post Leading Canadian Writers: 2017 Winners of the Governor General’s Literary Awards are Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-02 00:00:00 UTC ]
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The Book Marketing Society has crowned its winners for the best marketing campaigns for the summer period, between April and August 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-11-02 00:00:00 UTC ]
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Audible Romance offers unlimited access to more than 10,000 romance titles, including bestsellers and Audible Originals. The service costs $6.95 a month as an add-on to an Audible membership, and $14.95 a month as a standalone service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-01 00:00:00 UTC ]
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As many as 126 million Americans may have seen divisive Russian-generated ads and posts on Facebook over the last two years, apparently part of a wide-ranging effort by Moscow to influence the 2016 presidential election, the social media company told Congress on Tuesday. “Many of the ads and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-01 00:00:00 UTC ]
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This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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The 40-acre site which houses offices, an auditorium and a library (among other things), opened on October 30. Coinciding with the opening of the site, was the launch of an Arabic-language edition of 'Publishers Weekly.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-31 00:00:00 UTC ]
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The cheapest Kindle is getting the best feature for those who'd rather listen to books than read them. Based on its listing (as found by The Digital Reader), Amazon is rolling out Audible support for the $80 device "in the coming months." The e-retai... Continue reading at Engadget
[ Engadget | 2017-10-30 00:00:00 UTC ]
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With the help of an ad testing tool, the publisher reduced its reliance on buying traffic from Facebook to meet clients' campaign goals. The post To deal with native ad pains, Vox Media brings distribution in-house appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-27 00:00:00 UTC ]
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Former Scholastic employees Aimée Felone and David Stevens are launching a new children’s publisher that will focus on commissioning writers and illustrators from a diverse range of backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2017-10-27 00:00:00 UTC ]
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Facebook Marketplace has been with us for a little while now, giving users of the social network a handy place to buy and sell goods in the same place they chat with friends and post holiday photos. The company today announced a series of changes designed to make it easier to buy cars through... Continue reading at Betanews
[ Betanews | 2017-10-26 00:00:00 UTC ]
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During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-26 00:00:00 UTC ]
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Miriam Robinson takes a look at Scribe's campaign for Michael Brooks' The Quantum Astrologer's Handbook. Continue reading at The Bookseller
[ The Bookseller | 2017-10-25 00:00:00 UTC ]
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Campaign group Voices for the Library is to disband due to the pressures of the workload on its members. Continue reading at The Bookseller
[ The Bookseller | 2017-10-24 00:00:00 UTC ]
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Independent bookshop The Book Hive has partnered with a local coffee shop and launched a new weekly "detox reading" event called Page Against the Machine designed to encourage more customers to pick up a book. Continue reading at The Bookseller
[ The Bookseller | 2017-10-24 00:00:00 UTC ]
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More than 50 speakers from across the publishing, retail and entertainment industries will address delegates at December’s FutureBook Conference. Continue reading at The Bookseller
[ The Bookseller | 2017-10-21 00:00:00 UTC ]
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