Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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A new crime festival is launching in Ireland next month featuring Sophie Hannah, Scandi author Arne Dahl and Graeme Macrae Burnet. Continue reading at The Bookseller
[ The Bookseller | 2017-09-05 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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Mills & Boon is launching its first weekly serial: a new 12-part digital-only series, called Secrets of the A List, to be written by 11 of its existing authors. Continue reading at The Bookseller
[ The Bookseller | 2017-09-02 00:00:00 UTC ]
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The Minneapolis-based house is hoping to expand beyond hard-core transportation enthusiasts with the new lines, which are aimed at readers who want to know more about cars, motorcycles, and the culture surrounding them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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This week, our top stories examined the debut of Facebook-funded shows on Watch, publishers’ pivots to video and more. The post Best of the week: Facebook eyes YouTube with launch of Watch shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-01 00:00:00 UTC ]
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From the Business Standard: Long asked-for by publishers, retailers, and readers, the first Hindi bestseller list is out from Nielsen and Dainik Jagran. The post Nielsen Book India and Dainik Jagran Introduce First Hindi Bestseller List appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-28 00:00:00 UTC ]
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Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad... Continue reading at Advertising Age
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Ian Rankin has announced there will be new novel featuring his iconic detective protagonist John Rebus in autumn 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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Aster, Octopus' new lifestyle imprint, is publishing a new series dedicated to mindful living in partnership with the Department Store for the Mind pop up shop. Continue reading at The Bookseller
[ The Bookseller | 2017-08-26 00:00:00 UTC ]
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Pride in Publishing (PiP), a brand-new networking group for LGBTQ+ people in the industry, has launched in order to create a way for queer members of the publishing industry to meet up, connect with others and find peer support. Continue reading at The Bookseller
[ The Bookseller | 2017-08-25 00:00:00 UTC ]
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Glamour’s former books editor has set up a new literary salon with plans to expand across 18 counties. Continue reading at The Bookseller
[ The Bookseller | 2017-08-25 00:00:00 UTC ]
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Biteback Publishing has signed the memoirs of former chief executive and director of campaigns and elections for the Liberal Democrats, Lord Rennard. Continue reading at The Bookseller
[ The Bookseller | 2017-08-24 00:00:00 UTC ]
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Arts Council England (ACE) is launching a series of podcasts to highlight the "positive impact" libraries have on the community. Continue reading at The Bookseller
[ The Bookseller | 2017-08-22 00:00:00 UTC ]
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Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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A new independent publisher is launching this month to showcase contemporary Latin American literature in translation to “expose the UK reader to new and exciting voices” featuring authors never before published in English. Continue reading at The Bookseller
[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age
[ Advertising Age | 2017-08-17 00:00:00 UTC ]
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HarperCollins Christian Publishers has announced the launch of Elm Hill, a new self-publishing imprint created in collaboration with Accurance, a digital production company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-16 00:00:00 UTC ]
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The Australian Society of Authors (ASA) has launched an international online rights marketplace, showcasing and selling writers' work to publishers around the world. Continue reading at The Bookseller
[ The Bookseller | 2017-08-16 00:00:00 UTC ]
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Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at Engadget
[ Engadget | 2017-08-15 00:00:00 UTC ]
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