Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch

The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post hearst #ree drummond #latest project


Bookcareers.com launches salary survey

Careers consultancy bookcareers.com is gathering data for its latest salary survey, with results to be published in September. Continue reading at The Bookseller

[ The Bookseller | 2017-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gathering data


‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads

There's money to be made with Facebook's mid-roll video ads -- if you have scale. The post ‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slow burn


Aussie Rules: Black Inc launches in the UK

Australian publisher Black Inc, which specialises in literary fiction and non-fiction, is to launch in the UK this September. Continue reading at The Bookseller

[ The Bookseller | 2017-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary fiction


HarperNonFiction launches book tie-in football podcast

HarperNonFiction has launched an eight-part podcast for a new sports book called The Mixer by journalist Michael Cox. Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Marina Kemp launches creative writing masterclasses

Former Penguin Random House editor Marina Kemp is launching a series of one-on-one creative writing courses modelled on the traditional writer-editor relationship. Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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BookExpo 2017: Bonnier's to Launch Middle Grade Imprint, Yellow Jacket, in 2018

Yellow Jacket, a middle-grade imprint slated to launch in summer 2018, will be helmed by current Little Bee and Sizzle Press publisher Sonali Fry and publish novels across genres. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish novels


Audible launches £4m audio plays grant

Audiobook platform Audible is launching a $5m (£3.89m) transatlantic theatre grant in order to "further its commitment to supporting emerging talent" in the creative arts. Continue reading at The Bookseller

[ The Bookseller | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative arts


Industry Notes: Sourcebooks’ Raccah Honored; Frankfurt Announces Ticket Pricing

As BookExpo opens its trade floor, Frankfurt has a new deal for trade visitors. And Sourcebooks' Dominique Raccah picks up another honor. The post Industry Notes: Sourcebooks’ Raccah Honored; Frankfurt Announces Ticket Pricing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo opens #trade floor #trade visitors


Goldsboro Books launches contemporary fiction prize

Goldsboro Books has launched a new £2,000 prize for “compelling” contemporary fiction. Continue reading at The Bookseller

[ The Bookseller | 2017-05-26 00:00:00 UTC ]
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Arcadia and History Press Acquire Palmetto, Launch Vertel

Arcadia Publishing and The History Press, publishers of books on local and regional history and interests, have acquired Palmetto Publishing Group and launched a new "hybrid" imprint, Vertel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arcadia publishing #history press


Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #automated system #ae networks #hearst television #intended audience


Ball launches remote internships in an attempt to tackle regional and ethnic diversity

Publishing consultancy Speckled Pen is launching a remote internship scheme aimed at encouraging diversity in publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ethnic diversity


Publishers Can Now Use Video Ads Through Google’s AMP Pages

In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek

[ AdWeek | 2017-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers make #video ads #amp pages #developer conference


A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

The digital ad industry has a dream. For years, players have longed for an identification system that might help companies compete for targeted ad dollars being swallowed by Facebook and Google, dominant platforms where users sign in and identify themselves. A new initiative -- led by... Continue reading at Advertising Age

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #takes place #mobile devices


Dover Publications Launches Ixia Press

The Long Island–based publisher will launch its first new imprint in ten years, Ixia Press, this fall. The imprint is Dover's first move into original frontlist books outside of the graphic novels space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long island #based publisher #ten years


New £10,000 award for indie publishers launches

The Clarissa Luard Award, a new £10,000 award for independent publishing, has been set up by Arts Council England to recognise the contribution that small publishers make to literature and to celebrate the "adventurousness, innovative spirit and creativity" of independent literary publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-05-12 00:00:00 UTC ]
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Justice served: comic creators announce Judge Dredd TV show

After two Hollywood failures, 2000AD’s British publisher Rebellion is planning ‘one of the most expensive TV shows the UK has ever seen’ with Mega-City OneAfter two attempts to bring classic British comic character Judge Dredd to the big screen, the publishers of 2000AD have decided that the... Continue reading at The Guardian

[ The Guardian | 2017-05-11 00:00:00 UTC ]
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The Bookseller launches film and TV product preview

The Bookseller will run a film and TV product preview as part of a wider analysis of the impact of the broadcast media on the publishing business in the issue of the 26th May. Continue reading at The Bookseller

[ The Bookseller | 2017-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broadcast media #publishing business


Hay Festival Announces Bogotá39-2017 Anthology of Latin American Authors

Ten years after publishing its original edition, the Hay Festival in Colombia announces the authors in the latest Bogotá39 anthology. The post Hay Festival Announces Bogotá39-2017 Anthology of Latin American Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ten years #hay festival