Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Three début authors are up against children’s book heavyweights Malorie Blackman and Francesca Simon on the 10-strong YA Book Prize 2017 shortlist. Continue reading at The Bookseller
[ The Bookseller | 2017-03-03 00:00:00 UTC ]
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Barack and Michelle Obama have signed with publishing house Penguin Random, for an undisclosed sum. Continue reading at Stuff
[ Stuff | 2017-03-02 00:00:00 UTC ]
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Virago is launching a month-long photo challenge and social media campaign #BooksforChange to support International Women’s Day on 8th March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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More initiatives to mark World Book Day (WBD) have been announced ahead of the 20th anniversary event on 2nd March. Continue reading at The Bookseller
[ The Bookseller | 2017-03-01 00:00:00 UTC ]
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Virago deputy publisher Sarah Savitt and The Pool c.e.o. Sam Baker have launched a competition to find a new female crime writer for Virago. Continue reading at The Bookseller
[ The Bookseller | 2017-02-28 00:00:00 UTC ]
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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Lost classic children’s British comics from the 1970s and ’80s are to be brought back to life by 2000 AD, following its acquisition of the Fleetway and IPC Youth group archive from Egmont UK last year. Continue reading at The Bookseller
[ The Bookseller | 2017-02-27 00:00:00 UTC ]
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Facebook's ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will a... Continue reading at Engadget
[ Engadget | 2017-02-24 00:00:00 UTC ]
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A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek
[ AdWeek | 2017-02-23 00:00:00 UTC ]
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The Book Marketing Society has revealed the winners of its seasonal awards for September 2016 to January 2017. Continue reading at The Bookseller
[ The Bookseller | 2017-02-23 00:00:00 UTC ]
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Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian
[ The Guardian | 2017-02-23 00:00:00 UTC ]
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Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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PEN America has announced the winners of the majority of its 2017 Literary Awards, which include novelist, essayist, and critic Aleksandar Hemon and novelist Helen Oyeyemi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-22 00:00:00 UTC ]
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Greg Hywood says company will keep printing Sydney Morning Herald and the Age ‘for some years yet’ and may spin off Domain real estate business Fairfax Media will continue to print its daily newspapers for several years, its chief executive, Greg Hywood, confirmed at the company’s results... Continue reading at The Guardian
[ The Guardian | 2017-02-22 00:00:00 UTC ]
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Entering a sector with a checkered track record, Canada's Kobo and The Netherlands' bol.com start an ebook subscription model for 9.99 euros a month. The post Kobo and Bol.com Launch ‘Kobo Plus’ Ebook Subscription appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-22 00:00:00 UTC ]
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The Austin, Tex.-based company, founded by a former Google staffer, charges a recurring $9.95 membership fee to deliver five curated titles a month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-22 00:00:00 UTC ]
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An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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Among the big religion and spirituality books coming this spring are titles that attempt to bridge the gap between ways of thinking or offer new takes on seminal religious events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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Some whimsical, some outlandish, more than 300 concepts arrived when Chronicle Books and Little Free Library opened a competition for designs. The post Little Free Library Design Competition Announces International Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-17 00:00:00 UTC ]
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