Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Ten years after publishing its original edition, the Hay Festival in Colombia announces the authors in the latest Bogotá39 anthology. The post Hay Festival Announces Bogotá39-2017 Anthology of Latin American Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-08 00:00:00 UTC ]
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Facebook's ad empire is facing worries including brand safety on the live video it carries and constraints on inventory growth, but it had a strong start to 2017 all the same.The social network said Wednesday that it took in $7.86 billion in ad revenue in the first quarter, a 51% jump from the... Continue reading at Advertising Age
[ Advertising Age | 2017-05-04 00:00:00 UTC ]
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We sit down with with Semande Agosa,Head of Programmatic and Strategic Partnerships at Bonnier Corporation to discuss some major trends in the media space. From the duopoly to fake news we tackled the trends that had mouths moving at the Digiday Publishing Summit. Sponsored content by GumGum The... Continue reading at Digiday
[ Digiday | 2017-05-03 00:00:00 UTC ]
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Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s part of a much larger social trend. Commercial entreaties—whether in the form of magazine ads, radio... Continue reading at Fast Company
[ Fast Company | 2017-05-02 00:00:00 UTC ]
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Rupert Murdoch is hoping that Google's pain might be his gain.Murdoch's News Corp. is introducing a service that it says can ensure online ads don't appear next to fake news or offensive videos, marking the latest salvo in the billionaire media mogul's long battle with the world's biggest search... Continue reading at Advertising Age
[ Advertising Age | 2017-05-02 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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Bloomberg Media wants marketers to capitalize on consumer mood swings.The publishing tycoon plans to use its NewFronts presentation on Monday to promote a new offering, dubbed Trigr, that allows marketers to serve a custom tailored creative or branded content after specific market conditions are... Continue reading at Advertising Age
[ Advertising Age | 2017-05-01 00:00:00 UTC ]
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This year's group of Zev Birger Fellows for the Jerusalem International Book Fair will see the event coincide for the first time with Hebrew Book Week. The post Jerusalem International Book Fair Announces Zev Birger Fellows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-04-28 00:00:00 UTC ]
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Crowdfunding publisher Unbound is to launch a new audio and podcasting arm Unbound Audio. Continue reading at The Bookseller
[ The Bookseller | 2017-04-28 00:00:00 UTC ]
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Quarto Iberoamericana will be overseen with Quarto Group's longtime partner, the Argentina-based Catapulta Editores. It will publish 20 books a year, starting in fall 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-27 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age
[ Advertising Age | 2017-04-27 00:00:00 UTC ]
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The Quarto Group is launching a new Spanish language imprint Quarto Iberoamericana through an international publishing partnership with Argentina-based Catapulta Editores S.L. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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Outgoing digital project manager at HarperCollins, Sam Missingham, is launching a website for book-lovers today called Lounge Books. Continue reading at The Bookseller
[ The Bookseller | 2017-04-27 00:00:00 UTC ]
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Quercus is publishing a new small-format "how to" series of books to help readers learn new skills for a more fun-filled and enriching life, called Little Ways to Live a Big Life. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Miriam Robinson takes a look at Serpent's Tail's plan for the paperback of Sarah Perry's The Essex Serpent. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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For the release of Chimamanda Ngozi Adichie’s Dear Ijeawele, 4th Estate marketing manager Tara Al Azzawi launched a social media campaign to tie in with International Women’s Day. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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A striking publication was postered on the billboards of east London in March 2017, with Vintage roping in design students to help spread the message. Continue reading at The Bookseller
[ The Bookseller | 2017-04-25 00:00:00 UTC ]
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The new initiative. #ProjectReadathon Million Minutes, encourages children to read in communities throughout North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-25 00:00:00 UTC ]
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Books on police shootings of black men, the history of the plummeting numbers of California’s Native Americans and the tale of how Adolf Hitler led the Nazi party to power were among the honorees of the 37th annual Los Angeles Times Book Prizes. The awards were presented Friday night at USC,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-22 00:00:00 UTC ]
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In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek
[ AdWeek | 2017-04-20 00:00:00 UTC ]
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