Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Some whimsical, some outlandish, more than 300 concepts arrived when Chronicle Books and Little Free Library opened a competition for designs. The post Little Free Library Design Competition Announces International Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-17 00:00:00 UTC ]
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Man Booker shortlisted author Graeme Macrae Burnet has backed a national campaign against Scottish library cuts, launching today (14th February). Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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Penguin Random House has launched a promotional Twitter campaign for MP Jess Phillips' book Everywoman (Hutchinson), in which every tweet hashtagged #EVERYWOMAN will see a book donated to domestic abuse charity Women’s Aid. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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The store is the first to be powered by Zola’s Everywhere Store widget, an API that enables anyone to begin selling books simply by dropping a few lines of Zola’s code on to their website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-15 00:00:00 UTC ]
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Like every tried and true fairytale, Promised Land had romance, a villain and in the end, love overcame hate. Continue reading at Stuff
[ Stuff | 2017-02-15 00:00:00 UTC ]
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At the Berlin Film Festival's Soirée française du cinéma, authors are announced for participation in France's Guest of Honor plans at Frankfurt Book Fair. The post First Authors Announced in France’s Frankfurt Book Fair Guest of Honor Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-14 00:00:00 UTC ]
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The London Book Fair announces a debate on fair use and copyright. And BookExpo announces Stephen King will speak at the Author Breakfast. The post Trade Show Notes: London Book Fair Hosts Fair Use Debate; BookExpo Announces Author-Speakers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-08 00:00:00 UTC ]
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'Boston Review' has merged its magazine and book publications into quarterly bookazines in a bid to offer focused, thematic content to readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
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A pair of Wellington women with a combined 25 years experience in the children's book world are getting ready to share their passion with a wider audience. Continue reading at Stuff
[ Stuff | 2017-02-05 00:00:00 UTC ]
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Bloomsbury will publish new editions of J K Rowling’s Harry Potter and the Philosopher’s Stone this June to celebrate the book’s 20th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2017-02-04 00:00:00 UTC ]
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Amid the plethora of new models for academic publishing comes Glasstree, a DIY offering from US self-publishing company Lulu.com. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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Boom is still the word where audiobooks are concerned, as a new season of releases arrives. Our listing of upcoming audio titles reflects the wide variety of new projects scheduled for the season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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New York City has announced its One Book, One New York program, which will encourage residents of each of the five boroughs to read the same book once the title is announced in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-01 00:00:00 UTC ]
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Bloomsbury Publishing has launched Green Tree, an imprint dedicated to health and wellness publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-01-31 00:00:00 UTC ]
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Dan Simon of Seven Stories Press and Tom Hallock of Beacon Press are leading the effort to form an advocacy organization to support and promote independent presses in a rapidly changing industry, Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-29 00:00:00 UTC ]
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As Snapchat plugs away at proving that its vertical video ads work with data and machine-learning targeting, marketers are increasingly testing longer video and direct-response campaigns on the platform. For the past three weeks, Adweek has tracked 53 campaigns within Discover, the section of... Continue reading at AdWeek
[ AdWeek | 2017-01-27 00:00:00 UTC ]
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Lorena Jones Books will focus on cooking and lifestyle titles and is named for and will be overseen by Lorena Jones, Ten Speed v-p and publisher of her imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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Technology business Moondog Books has launched a subscription service for children's ebooks with titles from HarperCollins, Bloomsbury and Disney. Continue reading at The Bookseller
[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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The 87 new members that joined ABA last year were spread across 32 states and the organization's growth is accelerating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-26 00:00:00 UTC ]
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In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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