Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek

[ AdWeek | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad budgets


Two Minnesota Bookstores Announce Expansion Plans

Moon Palace in Minneapolis and Content Books in Northfield are moving into larger spaces to accommodate customer demand. The stores have both been in business less than five years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-19 00:00:00 UTC ]
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SYP London launches practical workshops

The Society of Young Publishers London committee has launched a new series of monthly workshops for aspiring publishing professionals.  Continue reading at The Bookseller

[ The Bookseller | 2017-04-14 00:00:00 UTC ]
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The Library-Nominated International Dublin Literary Award Announces a Shortlist

Libraries in 14 nations put forward the 10 titles on this year's Dublin Literary Award shortlist. The winner will be announced on June 21, 2017. The post The Library-Nominated International Dublin Literary Award Announces a Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shortlist appeared


Bana al-Abed, seven-year-old Syrian peace campaigner, to publish memoir

Dear World, which will recount the young Twitter activist’s experience of war and flight from her war-torn home, is scheduled for autumn releaseA seven-year-old Syrian refugee whose tweets from war-torn Aleppo won her a global following is set to write a book. Bana al-Abed’s Dear World will... Continue reading at The Guardian

[ The Guardian | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish memoir #syrian refugee #simon schuster #syrian girl


Industry Notes: New £20,000 ‘Kindle Storyteller’ Award; BookCon Announces Panels

The new Amazon UK Kindle Storyteller Award is open to writers everywhere, as BookCon in New York announces Margaret Atwood, Dan Brown for June 3 and 4. The post Industry Notes: New £20,000 ‘Kindle Storyteller’ Award; BookCon Announces Panels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dan brown


Announcing the Winners of the Fifth Cartoonist Studio Prize

The Slate Book Review and the Center for Cartoon Studies are proud to announce the winners of the fifth annual Cartoonist Studio Prize. The winners were selected by Slate’s Jacob Brogan; the faculty and students at the Center for Cartoon Studies, represented by Jarad Greene; and this year’s... Continue reading at Slate

[ Slate | 2017-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cartoon studies #jarad greene #guest judge #karen green #columbia university #rare books #manuscripts library


Exeter University ditches Pearson to launch online degrees with Keypath

The University of Exeter has ditched its former partner Pearson for a new 10-year partnership with US-based ed-tech provider Keypath Education with whom it is launching online Masters degrees to UK and international students in September this year. Continue reading at The Bookseller

[ The Bookseller | 2017-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10-year partnership


Facebook Just Added Call-to-Action Units to Its Instant Articles

Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek

[ AdWeek | 2017-04-07 00:00:00 UTC ]
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First Wave of BookCon Panels Announced

The announced panels include appearances from authors Dan Brown, Margaret Atwood, Veronica Roth, Rainbow Rowell, and Shea Serrano and pop culture icons including Bill Nye, Jeffrey Tambor, and Krysten Ritter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #margaret atwood #veronica roth #rainbow rowell #jeffrey tambor


BolognaFiere to launch trade fair in New York

BolognaFiere, the organisers of Bologna Children’s Book Fair, is set to launch a new copyright trade and licensing show in New York City in spring 2018. Continue reading at The Bookseller

[ The Bookseller | 2017-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #book fair


Russian Retailer LitRes Announces New .fb3 Ebook Format

Amid debate about whether EPUB may not be more suitable, the key ebook retailer in Russia announces a move to a new version of the FictionBook format, .fb3. The post Russian Retailer LitRes Announces New .fb3 Ebook Format appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amid debate


Penguin Living launches Paddington pop-up

Penguin Random House lifestyle brand Penguin Living has set up a week-long pop-up book shop in Paddington Central. Continue reading at The Bookseller

[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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Foyles launches smart home controller with 'clap-activated ordering'

Foyles has launched its new smart home controller range: the ColonTM and SemicolonTM. Continue reading at The Bookseller

[ The Bookseller | 2017-04-01 00:00:00 UTC ]
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More fame for Kaikoura's stranded cows with launch of children's book

They shot to fame around the world overnight, the most unlikely of heroes, three cows stranded by the Kaikoura earthquake. Continue reading at Stuff

[ Stuff | 2017-03-31 00:00:00 UTC ]
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Infographic: Most publishers are choosing to sell their native ads through sponsorships

We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #asked publishers #post infographic #native ads #sponsored content


Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #start publishing


Twitter Extends Pre-Roll Video Ads to Periscope Livestreams

Periscope videos will start showing pre-roll ads on Twitter.The media service is expanding a program it uses to push pre-roll video ads ahead of clips from publishing partners on the platform, and will now serve commercials before Periscope livestreams. On Tuesday, Twitter announced the new ad... Continue reading at Advertising Age

[ Advertising Age | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #ad inventory #natural extension


Publishers develop security measures with counter-terrorism police

Publishers have been working with counter-terrorism police to develop general security guidelines and advice for employees, although most have said it is "business as usual" following last week's terrorist attack in Westminster, London. Continue reading at The Bookseller

[ The Bookseller | 2017-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #terrorist attack


British Indie Tests New Biz Model with Crowdfunding Campaign

New Internationalist, a worker-owned publisher based in the U.K., launched a crowdfunding campaign that allows contributors to get a stake in the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biz model #crowdfunding campaign