Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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HarperCollins imprint The Borough Press is launching the inaugural Cheltenham First Novel Competition in association with Cheltenham Festivals and LBA Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2017-08-12 00:00:00 UTC ]
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Penguin Random House Children’s imprint Puffin Books is partnering with healthy snack brand Bear Nibbles on a new book club. Continue reading at The Bookseller
[ The Bookseller | 2017-08-12 00:00:00 UTC ]
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William Collins is set to launch its music list with a book by Harvard classics professor Richard F Thomas on why Bob Dylan matters. Continue reading at The Bookseller
[ The Bookseller | 2017-08-12 00:00:00 UTC ]
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Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
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The Washington, D.C.-based indie will open its third location this fall, just two months after announcing plans for its second store. The latest outpost will be part of a $2.5 billion mixed-use redevelopment of the city’s Southwest District. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-10 00:00:00 UTC ]
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The International Festival of Authors, which returns to the Toronto Harbourfront Center this October 19-29, will feature over 60 fiction writers and poets including Canadian authors Barbara Gowdy and Frances Itani. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-10 00:00:00 UTC ]
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From 45 honorees, five shortlisted contenders will be revealed on September 4, a PW Star Watch 'Superstar' to be named on September 6 in New York City. The post PW Star Watch and Frankfurt Book Fair Announce 2017’s Top Honorees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-09 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age
[ Advertising Age | 2017-08-09 00:00:00 UTC ]
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The top 45 honorees in running for the 'Publishers Weekly' PW Star Watch 2017 award have been announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-07 00:00:00 UTC ]
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Pan Macmillan has launched an exclusive global book club for Ken Follett fans with digital reading platform The Pigeonhole. Continue reading at The Bookseller
[ The Bookseller | 2017-08-05 00:00:00 UTC ]
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Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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Publisher John Wiley has launched a content sharing initiative across its research portfolio, following a successful four-month trial run earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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A new £80m programme will see the UK's creative industries partnered with universities for a series of funded research and development projects aimed at boosting innovation. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Bloomsbury is launching a new modern classics series this September featuring titles by Khaled Hosseini, William Boyd and Donna Tartt. Continue reading at The Bookseller
[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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The London Book Fair and US magazine Writer’s Digest are to launch a new conference for authors, The Writer’s Summit, which will explore new opportunities in publishing and in developing successful writing careers. Continue reading at The Bookseller
[ The Bookseller | 2017-07-28 00:00:00 UTC ]
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Last year's winner, Paul Beatty's 'The Sellout,' has sold rights into 26 foreign languages, 19 since he won the Man Booker Prize, say organizers. The post ‘Man Booker Dozen’ Revealed: The Prize Announces Its 2017 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-27 00:00:00 UTC ]
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Nancy Roberts, previously global operations director at Cambridge University Press, is launching a new consultancy to help tackle gender inequality in publishing. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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Hillary Clinton's anticipated new memoir, due out September 12, has been given a title. Simon & Schuster said the book, which will focus on Clinton's defeat in the recent presidential election, will be called 'What Happened.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-27 00:00:00 UTC ]
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Skybound Books, a co-publishing agreement between Atria and The Walking Dead creator's multi-platform entertainment company Skybound Entertainment, will focus on science fiction, fantasy, and horror. It will be overseen by Michael Braff, who is based in L.A. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-24 00:00:00 UTC ]
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Yen Press has announced plans to launch JY, a middle grade graphic novel imprint in fall 2017, named after Yen deputy publisher JuYoun Lee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-23 00:00:00 UTC ]
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