Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
News tagged with:
#takeawaysfrom iab
#shoppable ads
#inbox daily
#biggest news
#forwarded email
#agency executives
#digital content
For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media buyers
#brenda white
#managing partner
#big loss
#total revenue
Readers with introspective and questing spirits have three new books for the Jewish High Holy Days--beginning with Rosh HaShanah at sundown on September 24--offering poetry, alternative liturgies, theological essays, and thoughtful explorations of Jewish identity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-23 00:00:00 UTC ]
More news stories like this |
There's a reason everyone you know is obsessed with the quirky site that makes content parodying viral content--and then makes it go viral.Getting George Takei to share something you made with his 7 million Facebook followers is like crushing a piñata filled with free pageviews. It's a huge... Continue reading at Fast Company
[ Fast Company | 2014-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#george takei
At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#global head
#advertising sales
#key elements
Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#exclusive content
#digital video
#made sense
#pilot launch
#entertainment industries
#including video
#additional cost
The Poetry Book Society has named its 2014 Next Generation Poets, with women dominating the list... Continue reading at The Bookseller
[ The Bookseller | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#generation poets
Three Brits, two Americans, one Aussie make the cut for this year's Man Booker Prize shortlist, the first year non-Commonwealth authors have been eligible. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
More news stories like this |
Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#swedish retailer
#digital book
#absolutely perfect
#big deal
#british tabloid
#great idea
Diane Lewis, M.D., author of 'The Great Healthy Yard Project: Our Yards, Our Children, Our Responsibility' (She Writes Press, 9781938314865), will appear on WNYC's 'The Leonard Lopate Show' on Tuesday, September 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#writes press
Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at Advertising Age
[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#unlike buzzfeed
#article pages
"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company
[ Fast Company | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#recently published
#original sin
#banner ads
An eight-question online quiz helped People StyleWatch publish its largest September issue ever this year in terms of ad pages and revenue. But it might also confuse readers about what's advertising and what's editorial.The quiz, "Meet Your Celeb Style Twin," asks readers eight questions about... Continue reading at Advertising Age
[ Advertising Age | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#unlike buzzfeed
#september issue
The days of electronics repair are over! Plus, Microsoft's aggressive Surface ads, the true value of an ebook, and a visit to the land of Chromebooks. With guests Jason Cross and Melissa Riofrio. Continue reading at PC World
[ PC World | 2014-08-14 00:00:00 UTC ]
More news stories like this |
Mobile may be next frontier for publishing, but readers have migrated to the platform faster than advertisers—that gap could be closing though. Global mobile advertising revenue nearly doubled in 2013, totaling $19.3 billion, according to a report from the Intera Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
More news stories like this |
The celebration echoes California Bookstore Day, which was held for the first time this past May. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-13 00:00:00 UTC ]
More news stories like this |
Magazines have been more fragrant than usual this year. During the first six months of 2014, magazines ran 17 more perfume and cologne ads with scent strips than they did a year earlier, good for a 10% increase, according to a report from analytics firm MediaRadar.The report, which looked at 177... Continue reading at Advertising Age
[ Advertising Age | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#10% increase
#ralph lauren
The brainchild of Tiffany Razzano, founder of Wordier Than Thou, the inaugural event will include at least 30 bookstores across the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#inaugural event
Compares Hachette dispute to past paperback fears, but partially quoting George Orwell is a risky moveAmazon has hit back following an open letter from more than 900 authors criticising its licensing dispute with publisher Hachette, which was published as an ad in the New York Times.However, the... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#status quo
#penguin books
#market share
#big businesses
#reading public
Customers in certain areas of New York City and Los Angeles can now get same-day shipping on Barnes & Noble products. Will it help the book retailer? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#book retailer
There's no sign that Amazon and Hachette are close to burying their ebook hatchet, which has prompted the authors caught in the middle to speak up. One of those affected, Douglas Preston, penned an open letter to Jeff Bezos, requesting that he... Continue reading at Engadget
[ Engadget | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#douglas preston
#open letter
#jeff bezos