Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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#uncharted waters
#verizon wireless
#sports illustrated
Nigerian romance publisher Ankara Press has produced a free digital Valentine’s Day Story Anthology featuring several of Africa's top writers. The post Digital Love Stories for Valentine’s Day from Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-12 00:00:00 UTC ]
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#africa appeared
The tepid ad market is continuing to give cable networks fits as they work to sell the commercial time they didn't book in the upfront, when advertisers shop for the upcoming TV season. Sales executives have been looking for strong growth in the so-called scatter market after a sluggish upfront... Continue reading at Advertising Age
[ Advertising Age | 2015-02-12 00:00:00 UTC ]
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#strong growth
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Amazon, originally known as a book seller, has become an all-around retail super store with a growing list of its own electronics. Sales are not infrequent as the company tries to push its devices, in many cases selling them at a loss with plans to make up the money once the customer is... Continue reading at Betanews
[ Betanews | 2015-02-11 00:00:00 UTC ]
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#day sale
#book seller
#growing list
#special gift
Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age
[ Advertising Age | 2015-02-10 00:00:00 UTC ]
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#print ads
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#buy ads
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Library campaigners in Cardiff believe they "sent a strong message" to the city council with a National Libraries Day protest against planned cuts to the service. More than 200 people gathered outside the city's Central Library on Saturday (7th February) to hold a mass "read-in", with people... Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
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#city council
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#planned cuts
#central library
#favourite books
Around 700 events took place to celebrate National Libraries Day on Saturday (7th February), 100 more than the previous year, according to CILIP, the Chartered Institute of Library and Information Professionals, which now organises the day. Continue reading at The Bookseller
[ The Bookseller | 2015-02-10 00:00:00 UTC ]
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#chartered institute
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What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek
[ AdWeek | 2015-02-10 00:00:00 UTC ]
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#phone interview
Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian
[ The Guardian | 2015-02-06 00:00:00 UTC ]
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#book publishing
#rupert murdoch
#newspaper business
#final quarter
#media tycoon
Poets selected by the Poetry Book Society as its Next Generation Poets 2014 will be heading on tour across the country for the next month. Writers including Adam Foulds, Helen Mort, Daljit Nagra and Annie Freud will take part in the tour a follow-up to an intital tour in 2014, appearing at... Continue reading at The Bookseller
[ The Bookseller | 2015-02-06 00:00:00 UTC ]
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#generation poets
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News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
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#real estate
We aslked Dazed Group, News U.K., Mashable and Monrif Group what they think about the ominous subject of ad blocking. The post European publishers assess the threat of ad blocking appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-06 00:00:00 UTC ]
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#ad blocking
Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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#media strategy
#emerging markets
#latin america
#middle east
Protesters will use National Libraries Day on Saturday as a chance to campaign against planned cuts at the Library of Birmingham. Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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#planned cuts
Advertisers have been making a lot of noise about viewability and fraud lately. And with good reason -- according to sources like comScore and Google, half of online advertising dollars go to waste due to bots, click fraud and out-of-sight placements. While the costs to advertisers might be... Continue reading at Advertising Age
[ Advertising Age | 2015-02-03 00:00:00 UTC ]
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#quality content
#brand-safe environments
The Dude goes fully meditative to promote his new sleeping aid album.We already knew about the Jeff Bridges Sleeping Tapes, a collection of relaxing sounds, guided meditations and stories designed to help improve your slumber. The Oscar-winning actor teamed up with website publishing platform... Continue reading at Fast Company
[ Fast Company | 2015-02-02 00:00:00 UTC ]
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This week, a cult classic waiting to happen, God's bankers, and an early bid for best graphic novel of 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age
[ Advertising Age | 2015-01-29 00:00:00 UTC ]
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#digital publishers
#raise prices
#recent quarter
#year earlier
#make money
This week on the Digiday Podcast we give the digital media world a reality check. The post Digiday Podcast Ep 2. Make or break time for VC-backed publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-23 00:00:00 UTC ]
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#digiday podcast
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#reality check
Image Comics announced sales gains and 19 new titles at their fourth Image Expo earlier this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-21 00:00:00 UTC ]
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#image comics