Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And please join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s event with a wrap-up party where we will bring together marketing and agency executives to dissect and analyze the presentations of the week. Register here. Continue reading at 'Advertising Age'
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-05-05 00:00:00 UTC ]
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#native advertising
The inaugural nationwide celebration of indies was a success, with more than 25 stores exceeding their 2014 numbers for the same day within the first three hours. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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Inspired by 2014's California Bookstore Day, the first Independent Bookstore Day was held on May 2. Many stores reported an increase in sales. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-05-05 00:00:00 UTC ]
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Two Massachusetts booksellers take advantage of Children's Institute 3's California location to take a bookstore tour of the California coast. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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Want to know what to look out for during today's Free Comic Book Day? We've got you covered. The post What You Should Pick Up on Free Comic Book Day appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-05-02 00:00:00 UTC ]
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After the success of the 2014 California Bookstore Day, bookstores all over the country will be taking part in Independent Bookstore Day on May 2. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-30 00:00:00 UTC ]
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The practice still courts controversy, but only about 13 percent of magazines tracked ran cover ads in the last 12 months. The post Cover Ads: Buzzy, But Not Common appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-30 00:00:00 UTC ]
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Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday
[ Digiday | 2015-04-30 00:00:00 UTC ]
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The second annual Self-Publishing Day in Münster, Germany, brought together authors, distributors and bestselling self-publishers like Poppy J. Anderson. The post Self-Publishing Day: German Indie Authors Unite appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
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Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek
[ AdWeek | 2015-04-28 00:00:00 UTC ]
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#drive traffic
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Like other traditional publishers, The Wall Street Journal is trying to promote digital video viewing on its own site rather than distribute video widely to other platforms that it can't monetize. On the eve of its third NewFronts presentation, the Journal described how it uses interactive... Continue reading at Digiday
[ Digiday | 2015-04-28 00:00:00 UTC ]
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Aside from simply celebrating small bookstores, one objective of the forthcoming Independent Bookstore Day, on May 2, is to bury a long-running narrative that the indies are dying. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
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Convoluted RFPs (request for proposals), complex NDA (non-disclosure agreements), abstract briefings and impossible deadlines are nothing new to India-based vendors. In fact, they thrive on the difficult and challenging, as shown by the following projects (or abbreviated case studies) that fully... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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Zoe Sugg’s sequel to her record-breaking debut Girl Online will be written without the help of an editorial consultant, but with her editor insteadYouTube star turned author Zoe Sugg (AKA Zoella) says she is writing the sequel to her record busting debut novel Girl Online without the help of... Continue reading at The Guardian
[ The Guardian | 2015-04-27 00:00:00 UTC ]
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Sphere has acquired a memoir by American actress and web entrepreneur Felicia Day, titled You’re Never Weird on the Internet (Almost). Sphere’s non-fiction editorial director Hannah Boursnell bought UK and Commonwealth rights from Cathryn Summerhayes on behalf of Erin Malone at WME. Continue reading at The Bookseller
[ The Bookseller | 2015-04-25 00:00:00 UTC ]
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Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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#magnifying glass
In honor of World Book Day, the International Publishers Association has an infographic on how much children should read and why literacy is important. The post How Much Should Children Read? World Book Day Infographic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
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#children read
A new non-fiction book club on Claudia Winkleman's weekly BBC Radio 2 "Arts Show" is to launch this autumn, as part of The Reading Agency partnership with the station. The book club follows on from the Radio 2 Book Club on Simon Mayo's show, and a children's writing competition called 500 Words... Continue reading at The Bookseller
[ The Bookseller | 2015-04-22 00:00:00 UTC ]
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