Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Peláez, author of 'The Cuban Table: A Celebration of Food, Flavors, and History,' talks about what might happen to Cuban cuisine after the embargo is lifted. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
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Sheraton, former 'New York Times' food critic and cookbook author, talks about the challenges and joys of creating the ultimate foodie bucket list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
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Ina Garten's ninth cookbook, 'Make it Ahead,' was the top-selling cookbook of last year, moving more than 500,000 copies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-05 00:00:00 UTC ]
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Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
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Martha Ashby has been promoted to editor of commercial women's fiction at HarperCollins. Ashby started at the publisher in 2012 as assistant editor, after five years at Orion, including three in non-fiction. She has worked with authors including Cecelia Ahern and Beatriz Williams, and in 2013... Continue reading at The Bookseller
[ The Bookseller | 2014-12-20 00:00:00 UTC ]
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Frankfurt Book Fair and the World Cookbook Fair have entered into a long term agreement to work together to bring publishers and authors in the culinary sector to Frankfurt in 2015. Juergen Boos, director of FBF, and Edouard Cointreau, vice president of the World Cookbook Fair, signed the... Continue reading at The Bookseller
[ The Bookseller | 2014-12-16 00:00:00 UTC ]
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The Frankfurt Book Fair and the World Cookbook Fair have partnered to strengthen the international culinary and wine publishing community starting in 2015. The post Frankfurt Book Fair Partners with World Cookbook Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-12-15 00:00:00 UTC ]
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In 2015, the Frankfurt Book Fair will be staging The World Cookbook Fair, which promises to, according to the Frankfurt Book Fair, "bring the very best publishers and authors of the culinary sector." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
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From 'How to Cook Everything Fast' to an authoritative collection of Mexican recipes, here's a look at a few of the hefty cookbooks of 2014. ] Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-15 00:00:00 UTC ]
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Chef Gino D’Acampo is to write a vegetarian cookbook for Hodder & Stoughton. Gino’s Veg Italia! The Healthy Way to Eat Like an Italian will be D’Acampo’s first exclusively meat-free book. Lifestyle publisher Nicky Ross commissioned the title in a two-book deal with agent Jeremy Hicks of... Continue reading at The Bookseller
[ The Bookseller | 2014-12-13 00:00:00 UTC ]
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From books that will light a fire under your New Year's resolutions, to an exploration of the science of taste, to the ultimate foodie bucket list, here are titles to watch for in January. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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Actor Stanley Tucci and literary agent Felicity Blunt have written a cookbook. The couple’s book features recipes from Tucci’s traditional Italian roots, as well as those of his British wife Blunt, who is an agent at Curtis Brown. Recipes include pasta alla bottarga, mushroom-stuffed trout,... Continue reading at The Bookseller
[ The Bookseller | 2014-12-02 00:00:00 UTC ]
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A possible new home has opened up for the long-time out-of-print and antiquarian cookbook store, after being forced out of its Greenwich Village location. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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A New York City blogger hosted dinner parties throughout the U.S., in hopes to raise money for her self-published, debut cookbook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-12-01 00:00:00 UTC ]
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A group of librarians have launched a new crowd-funded project called the Library A to Z, designed to promote the role of public libraries. More than 150 backers, as well sponsor the Library Campaign, backed the Library A to Z on crowd-funding site Kickstarter, raising more than £4,500, twice... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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Oxford University Press has partnered with Emerge Education, an "accelerator" for education technology start-ups. The Emerge Education accelerator programme aims to improve educational outcomes worldwide by supporting innovative solutions and ideas from start-up companies. It offers ed-tech... Continue reading at The Bookseller
[ The Bookseller | 2014-11-20 00:00:00 UTC ]
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In October, blog-to-book titles trailed the Barefoot Contessa, who topped our Cookbook bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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From the yearly recipe compilation from the folks at 'Southern Living,' to a host of books to jumpstart New Years resolutions, here are 10 December cookbooks to watch out for. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
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Mollie Katzen, author of the groundbreaking 'Moosewood Cookbook,' one of the bestselling cookbooks of all time, recalls her early collaboration with Ten Speed Press, which just released a 40th anniversary edition of the seminal vegetarian cookbook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age
[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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