Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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Dryden and Huthwaite promoted at Avon

HarperCollins has made two new promotions at Avon, following the appointment of Oli Malcolm to publishing strategy director for the fiction, non-fiction and Avon. Eli Dryden will now become publishing director for Avon, reporting directly in to Malcolm, while Helen Huthwaite will become senior... Continue reading at The Bookseller

[ The Bookseller | 2015-05-19 00:00:00 UTC ]
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Cookbook Deals: May 18, 2015

Ecco signs Anthony Bourdain for his first new cookbook in a decade, which will focus on entertaining and cooking at home, and other notable deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-18 00:00:00 UTC ]
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Octopus to launch food and drink festival

Octopus Publishing Group is to launch a food and drink festival at London’s Southbank Centre this year, featuring authors including Marco Pierre White, Sabrina Ghayour and Gizzi Erskine. Cookbook Confidential: The Food & Drink Festival will be held on Saturday 5th September and feature... Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Sarah Leah Chase's Return to Cookbook Writing

After a two-decade hiatus, the author of the bestselling 'Silver Palate Good Times Cookbook' is back with 'New England Open-House Cookbook,' out from Workman in June. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
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The U.N. Turns to Comics to Promote Global Goals

In collaboration with Reading With Pictures and a number of publishers, the United Nations is planning The Comics Guide to Global Goals, a series of 17 comics that address the world's toughest development problems. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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Off Strong 2014, Skyhorse Reorgs & Promotes Multiple Staffers

Skyhorse Publishing announced a series of promotions as phase one of a company-wide reorganization following record revenue growth in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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April Bloomfield Signs Up for a Third: Cookbook Deals, April 2015

April Bloomfield takes on fish in her third cookbook at Ecco, and Artisan signs two. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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Harper360 Turns U.K. Cookbook Into U.S. Hit

In March 2015, British singer Sam Smith took to Instagram to tell his 3.6 million followers that one woman, Amelia Freer, had changed his life with her book, "Eat. Nourish. Glow.," which he credited with his recent weight loss. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-01 00:00:00 UTC ]
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Get Grilling: New BBQ Cookbooks to Kick Off Summer

We've rounded up recently published and soon-to-be-released books on all things barbecue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
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A Cookbook Love Story: PW Talks to the ‘Honey & Co.’ Husband and Wife Duo

The owners of London's Honey & Co. on food, what makes a good cookbook, and plans for bringing their own cookbook stateside. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-20 00:00:00 UTC ]
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Chattel House Books Is Newest Datalore Effort

In her more than 25 years in the bookselling business in Barbados, there isn’t much that Beverly Smith-Hinkson hasn’t done. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Book and Food Pairings, Brooklyn-Style

In Greenlight's Book/Plate series, a multi-course dinner and cocktail service for 40 diners and drinkers is crafted with a nonfiction book or novel in mind. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-17 00:00:00 UTC ]
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Quarto serves up personalised cookbooks

The Quarto Group is launching a new online business which will enable readers to create personalised hardback cookbooks. This is Your Cookbook lets users create a 96-page hardback, collating recipes from Quarto’s archives as well as incorporating their own recipes. Users can also add images,... Continue reading at The Bookseller

[ The Bookseller | 2015-04-17 00:00:00 UTC ]
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Cookbook Turned Memoir Stirs Up Family Stories in 'Three Many Cooks'

When the team behind the popular blog Three Many Cooks submitted their cookbook proposal to Ballantine, executive editor Pamela Cannon had a different vision for the project, and a collaborative food memoir was born. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-06 00:00:00 UTC ]
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Stirring the Plot: New Cookbooks Offer Recipes from Top Mystery Writers

In two new books out this spring, mystery writers provide recipes from their lives, and the lives of their characters. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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PRH acquires cookbook from Ottolenghi and Scully

Penguin Random House has acquired The NOPI Cookbook by Yotam Ottolenghi and Ramael Scully. The collection of more than 120 recipes from Ottolenghi and collaborator and NOPI head chef Scully will showcase the pair’s favourite recipes from the celebrated central London restaurant. Continue reading at The Bookseller

[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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New Cookbook Venture Tries Philanthropic Tack

Publishing industry veterans Buz Teacher, Janet Bukovinsky Teacher, and John Whalen have teamed up to launch Burgess Lea Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-26 00:00:00 UTC ]
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Controversy Courts Several Australian Cookbook Publishers

Controversy has courted a pair of Australian cookbooks this week, with one being scrapped after claims that a recipe therein might be dangerous. The post Controversy Courts Several Australian Cookbook Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
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Cookbooks Preview, April 2015

An ode to vegetables from a pioneer of the snout-to-tail movement, a culinary tour of the West Coast, and other titles to watch next month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Jamie Oliver and Time Out to launch Food Tube magazine

They agree deal to turn an online brand into print format for LondonersJamie Oliver and Time Out have gone into partnership to launch a print version of the chef’s online Food Tube brand.The first issue of the monthly “mini magazine” will be published on 28 April and will be distributed, at... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
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