Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Quercus has promoted Bethan Ferguson to marketing director as part of a drive to strengthen its marketing and publicity departments. Ferguson, who joined Quercus in 2011, said: “I am delighted to be part of such a smart and creative team, and to have this opportunity at a time when Quercus and... Continue reading at The Bookseller
[ The Bookseller | 2015-10-29 00:00:00 UTC ]
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A new digital resource for foodies, best described as a “Spotify for food”, could soon allow users to discover what the leading names in the food industry have to say about their favourite cookbooks. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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Faber & Faber has conducted a UK wide survey to promote the publication of Would I Lie To You? - The 100 Most Popular Lies of All Time. Continue reading at The Bookseller
[ The Bookseller | 2015-10-20 00:00:00 UTC ]
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Booka Bookshop and Tales on Moon Lane are setting up pop-up bookshops in schools. Continue reading at The Bookseller
[ The Bookseller | 2015-10-19 00:00:00 UTC ]
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Next month's cookbooks include the latest from Nigella, the first book from a YouTube phenom, and a cookbook from the man behind Mission Chinese. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-15 00:00:00 UTC ]
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The Condé Nast Food Innovation Group (FIG) is serving up something new for foodies. "There is a real need right now for innovative food programming," said Dawn Ostroff, president of Condé Nast Entertainment, the publisher's digital video, TV and film wing. So today, the company is launching The... Continue reading at AdWeek
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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Octopus Publishing Group's Mitchell Beazley imprint has acquired the first book from Instagram "sensation" and raw food advocate Amber Locke. Continue reading at The Bookseller
[ The Bookseller | 2015-10-10 00:00:00 UTC ]
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Fondo de Cultura Económica (FCE), based in Mexico City, is one of the largest publishers in Latin America and has had an office in San Diego since 1990. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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Orion has acquired a new series of cookbooks from one of the UK’s leading food magazines. Jillian Young, non-fiction editor at Orion Books, has bought world rights from Immediate Media Company for Olive: 100 of the Best, a new series of cookbooks written in association with Olive... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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HarperCollins has acquired Twist, the first cookbook from The Great British Bake Off’s youngest ever contestant, Martha Collison. Publisher Grace Cheetham acquired world rights from Claudia Young at Greene & Heaton. Martha Collison contended in the 2014 series of GBBO - progressing to the... Continue reading at The Bookseller
[ The Bookseller | 2015-10-01 00:00:00 UTC ]
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In his new cookbook, 'Mark Bittman's Kitchen Matrix' (Pam Krauss Books, Oct. 27), Bittman builds on his How to Cook Everything line of books with 700 customizable recipes presented in matrix form. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-30 00:00:00 UTC ]
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Sabrina Ghayour, author of Persiana (Mitchell Beazley), is to publish a new cookbook bringing the "tastes of the East to Western-style dishes". Continue reading at The Bookseller
[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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Hearst has made another bet on an emerging pop-culture brand, investing $21 million in Complex Media, a digital-media company that operates websites devoted to music, fashion, food and movies.Hearst, the publisher of Cosmopolitan and Esquire magazines, last year acquired a 25% stake in... Continue reading at Advertising Age
[ Advertising Age | 2015-09-22 00:00:00 UTC ]
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Mexico's publishing industry has great potential, but the lack of organized government is a persistent problem, argues Déborah Holtz of Trilce Ediciones. The post Mexico Needs a Government Policy to Promote Publishing, Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-21 00:00:00 UTC ]
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Black and Asian writers are “not allowed to be average”, author Sathnam Sanghera has said. Sanghera, author of the memoir The Boy with the Topknot (Penguin) and the novel Marriage Material (William Heinemann), was taking part in a debate hosted by Spread the Word, the writer development agency... Continue reading at The Bookseller
[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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The chef behind Zahav is celebrating the release of his debut cookbook, 'Zahav: A World of Israeli Cooking.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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Stanfords has launched a Children’s Book of the Month promotion, which will begin with City Atlas by Martin Haake (Wide Eyed Editions). Continue reading at The Bookseller
[ The Bookseller | 2015-09-14 00:00:00 UTC ]
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Over the past three years, Quarto Publishing Group has channeled efforts to growing its cookbook catalogue, tripling its list from 35 cookbooks to more than 100, all while adding a personalized cookbook program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-14 00:00:00 UTC ]
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James Dashner, author of the Maze Runner series, is offering his fans the chance to see their name in his next book The Fever Code via a new twitter competition, launched today (7th September). Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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