Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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Hearst Invests $21 Million in Pop-Culture Network Complex Media

Hearst has made another bet on an emerging pop-culture brand, investing $21 million in Complex Media, a digital-media company that operates websites devoted to music, fashion, food and movies.Hearst, the publisher of Cosmopolitan and Esquire magazines, last year acquired a 25% stake in... Continue reading at Advertising Age

[ Advertising Age | 2015-09-22 00:00:00 UTC ]
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Mexico Needs a Government Policy to Promote Publishing, Reading

Mexico's publishing industry has great potential, but the lack of organized government is a persistent problem, argues Déborah Holtz of Trilce Ediciones. The post Mexico Needs a Government Policy to Promote Publishing, Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-21 00:00:00 UTC ]
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Trade 'needs to do more to promote BAME authors'

Black and Asian writers are “not allowed to be average”, author Sathnam Sanghera has said. Sanghera, author of the memoir The Boy with the Topknot (Penguin) and the novel Marriage Material (William Heinemann), was taking part in a debate hosted by Spread the Word, the writer development agency... Continue reading at The Bookseller

[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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Philly's Hottest Chef, Michael Solomonov, Debuts His First Cookbook

The chef behind Zahav is celebrating the release of his debut cookbook, 'Zahav: A World of Israeli Cooking.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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Stanfords launches Children’s book of the Month promotion

Stanfords has launched a Children’s Book of the Month promotion, which will begin with City Atlas by Martin Haake (Wide Eyed Editions). Continue reading at The Bookseller

[ The Bookseller | 2015-09-14 00:00:00 UTC ]
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Quarto Gets Into Custom Cookbook Game

Over the past three years, Quarto Publishing Group has channeled efforts to growing its cookbook catalogue, tripling its list from 35 cookbooks to more than 100, all while adding a personalized cookbook program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-14 00:00:00 UTC ]
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Dashner promotes The Fever Code with Twitter game

James Dashner, author of the Maze Runner series, is offering his fans the chance to see their name in his next book The Fever Code via a new twitter competition, launched today (7th September). Continue reading at The Bookseller

[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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Quercus promotes Richard Arcus to commissioning editor

Quercus has promoted Richard Arcus to the role of commissioning editor, focusing on “commercially saleable literary fiction as well as crime fiction with an imagination-capturing premise”. Arcus, who moves up from the role of editor, has been at Quercus since 2010. His first acquisition in his... Continue reading at The Bookseller

[ The Bookseller | 2015-09-04 00:00:00 UTC ]
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Is Native Advertising About to Go the Way of Pop-Up Ads?

When the concept of native advertising first gained widespread attention in 2012, it was expected to lift publishers' fortunes and rescue digital advertising from the perpetual downward slide of display ad rates.Fast-forward three years, and native has largely delivered on that promise.... Continue reading at Advertising Age

[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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How to be Seen in “The Place to Be:” Promotion at The Frankfurt Book Fair

Increase your visibility at the Frankfurt Book Fair through the Publishing Perspectives Show Daily, the leading magazine at the world's largest book fair. The post How to be Seen in “The Place to Be:” Promotion at The Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-01 00:00:00 UTC ]
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Celebrity Chefs Publish Soup Cookbook to Aid Syrian Refugees

Celebrity chefs have collaborated on a new charity cookbook, Soup for Syria, to help fund food relief efforts for Syrian refugees. The post Celebrity Chefs Publish Soup Cookbook to Aid Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-25 00:00:00 UTC ]
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Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek

[ AdWeek | 2015-08-20 00:00:00 UTC ]
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These Eye-Popping Lego Masterpieces Raise The Stakes For Plastic Bricks

Beautiful Lego: Wild! is a journey from the smallest bacteria to sweeping natural vistas, all made from the colorful toy bricks.Just as The Lego Movie taught us, creativity with the colored plastic blocks shouldn't be limited to following set instructions to build preconceived scenes. The proof... Continue reading at Fast Company

[ Fast Company | 2015-08-20 00:00:00 UTC ]
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Celebrity chefs donate recipes to soup cookbook for Syria relief

Yotam Ottolenghi, Claudia Roden and Anthony Bourdain are among the star names who have given recipes to fundraising collectionYotam Ottolenghi, Claudia Roden and Anthony Bourdain are among the dozens of authors and chefs contributing soup recipes to a forthcoming cookbook that will raise money... Continue reading at The Guardian

[ The Guardian | 2015-08-19 00:00:00 UTC ]
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Losing Control of the Vehicle

Last month, Wired published an article with a headline that sounds like absurdist science fiction: “Hackers Remotely Kill a Jeep on the Highway—With Me in It.” Two security specialists had figured out how to hack into a Jeep Cherokee’s onboard computers. As an experiment, writer Andy Greenberg... Continue reading at Slate

[ Slate | 2015-08-19 00:00:00 UTC ]
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Borghino promoted to IPA lead role

The International Publishers Association has promoted policy director Jose Borghino to the secretary general position, replacing outgoing Jens Bammel. Borghino joined the IPA in 2013, from a background at the Australian Publishers Association, where he was manager of industry representation. He... Continue reading at The Bookseller

[ The Bookseller | 2015-08-18 00:00:00 UTC ]
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Soup’s On, For a Cause: Big Time Authors Unite for Syrian Refugee Food Relief

Anthony Bourdain, Alice Waters, Mark Bittman, and Yotam Ottolenghi are among the cookbook authors who contributed recipes to 'Soup for Syria: Recipes to Celebrate Our Shared Humanity.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-17 00:00:00 UTC ]
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Korean street food book to Mitchell Beazley

Octopus Publishing Group’s Mitchell Beazley imprint has acquired a new Korean cookbook from the founders of a street food company. Denise Bates, group publishing director at Octopus, bought world rights to K Food: Korean Home Cooking and Street Food by Da-Hae and Gareth West from Anna Power at... Continue reading at The Bookseller

[ The Bookseller | 2015-08-15 00:00:00 UTC ]
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