Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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Pear Cafe cookbook to HarperThorsons

HarperThorsons has bought a debut recipe book by Pear Café owner and 5:2 follower Elly Pear [pictured]. Editorial director Carolyn Thorne acquired UK and Commonwealth rights in Fast Days and Feast Days from Sheila Crowley at Curtis Brown. Continue reading at The Bookseller

[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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Peruvian Cooking Heats Up Fall Cookbooks

This fall, cookbook publishers are capitalizing on the new "it" cuisine’s rising popularity with titles from Peruvian chefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-07 00:00:00 UTC ]
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Pop-up restaurant “sensations” sign with Hodder & Stoughton

Hodder & Stoughton has acquired a debut cookbook by “pop-up restaurant sensations” Terry & George. Lifestyle editorial director Nicky Ross bought world English language rights in a two-book deal from Marianne Gunn O'Connor. The first book is Terry & George – Cooking for Friends by... Continue reading at The Bookseller

[ The Bookseller | 2015-07-04 00:00:00 UTC ]
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Octopus reveals Cookbook Confidential programme

Octopus has revealed the full programme for its inaugural food and drink festival, Cookbook Confidential.  The event, announced in May, will take place at the Southbank Centre on Saturday 5th September in partnership with Foyles, which is the official bookseller for the festival.  Continue reading at The Bookseller

[ The Bookseller | 2015-07-03 00:00:00 UTC ]
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Bestselling Novelist Turns to Kickstarter for First Cookbook

In the time she spent preparing for the release of her new novel with St. Martin's, Jane Green also had another project in the works—her first cookbook, which she is self-publishing with funding from Kickstarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-29 00:00:00 UTC ]
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Pushkin Press Opens Pop-up Shop in New Cinema

London's Pushkin Press has become one of the founding partners of Picturehouse Central cinema and will have a pop-up shop in the theater to sell books. The post Pushkin Press Opens Pop-up Shop in New Cinema appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-24 00:00:00 UTC ]
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Fernandez and Wells cookbook to Hardie Grant

Hardie Grant has acquired a first cookbook from London cafe chain Fernandez and Wells. Publisher Kate Pollard signed world rights in the title from Jonathan Hayden of HD Creative. The book will be titled RUSTIC: Simple food & drink, from morning to night and will feature the cafes... Continue reading at The Bookseller

[ The Bookseller | 2015-06-20 00:00:00 UTC ]
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Recession, Inflation Combine to Pop Brazilian Book Bubble

High inflation offset gains, leading to a 5.16% decline for the Brazilian book market in 2014, which totaled just US$2.03 billion. The post Recession, Inflation Combine to Pop Brazilian Book Bubble appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-06-18 00:00:00 UTC ]
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Coates promoted at Vintage

Beth Coates has been promoted to the role of editorial director at Vintage Paperbacks. Coates will now be responsible for the day to day running of the paperback editorial team as well as continuing her work across Jonathan Cape. Her appointment follows the promotion of Rachel Cugnoni to the... Continue reading at The Bookseller

[ The Bookseller | 2015-06-18 00:00:00 UTC ]
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Turning a Long Lost Cookbook Into a Bestseller

How Schocken brought 'The Vilna Vegetarian Cookbook' back to life, and made it a bestseller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
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Here Are the 10 Instagram Food Personalities With the Best Engagement

It wasn't terribly long ago when credible food photographers and chefs really only wanted to be found in magazines like Bon Appétit and Food & Wine. But thanks to the explosion of mobile photography over the past few years, more and more culinary pros are showing off their best pics every... Continue reading at AdWeek

[ AdWeek | 2015-06-12 00:00:00 UTC ]
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Henry, Atlee among Guild of Food Writer winners

Mitchell Beazley author Diana Henry was a major winner at last night's Guild of Food Writer Awards 2015 (Tuesday 9th June). Henry received the Cookery Book of the Year Award for A Change of Appetite (Mitchell Beazley) as well as the Evelyn Rose Award for Cookery Journalist of the Year for work... Continue reading at The Bookseller

[ The Bookseller | 2015-06-11 00:00:00 UTC ]
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Nikki Dinki's Star is on the Rise with New Show, Cookbook Deal

St. Martin's has signed signed up Dinki for a cookbook called 'Meat on the Side,' which offers recipes that put “meat in the passenger seat.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-11 00:00:00 UTC ]
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Vt. Author Teams Up with Local Bookstores to Promote Serial E-novel

When children's author Michael Daley decided to self-publish his YA race car thriller as a six-installment serial, he turned to area bookstores for help. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-08 00:00:00 UTC ]
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Mira Launches Book, Pop Culture Site

BookClubbish is a new site devoted to book-and-pop-culture-related content, from titles across all publishers, to be shared with with readers, booksellers, librarians, book bloggers and book clubs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
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Citing Book Trade Growth, Dark Horse Promotes Nine

With sales up 30% over the last three years, the indie comics publisher has announced a slate of promotions intended to prepare the house for further expansion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-02 00:00:00 UTC ]
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How Emeril Lagasse Wrote His 'Ultimate' Cookbook

The author, restaurateur, and TV personality talks about capturing his career in a new definitive recipe collection, 'Essential Emeril: Favorite Recipes and Hard-Won Wisdom from My Life in the Kitchen,' out from Oxmoor House in October. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
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The Women Behind Canada's Favorite Cookbooks Pass On the Brand

Best of Bridge cookbooks, founded 40 years ago by a group of women who played bridge together, is now one of Canada's most popular line of cookbooks, with four million copies sold. To keep the tradition going, the ladies are passing their aprons to three women who are also friends that love to cook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
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Momentum Drives Social Media Book Promotions

Momentum is designed to be a turnkey subscription service that allows publishers to create social unlock book promotions--ask fans to tweet or post in return for cool stuff--and then track fan engagement and behavior afterwards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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World’s Most Expensive Cookbook? Yes, It is $13,000

A new cookbook from Bloomsbury by celebrity chef Vikas Khanna is printed in gold ink, launched at Cannes, and costs $13,000. The post World’s Most Expensive Cookbook? Yes, It is $13,000 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-20 00:00:00 UTC ]
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