Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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Cookbooks Preview, December 2014

From the yearly recipe compilation from the folks at 'Southern Living,' to a host of books to jumpstart New Years resolutions, here are 10 December cookbooks to watch out for. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbooks preview #southern living


Behind the Cookbook Bestsellers: October 2014

In October, blog-to-book titles trailed the Barefoot Contessa, who topped our Cookbook bestseller list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbook bestsellers


'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wry how- #installment titled #turkey leg #android emphasizes #barnes noble #give books #christmas gifts


The 'Moosewood Cookbook' Turns 40

Mollie Katzen, author of the groundbreaking 'Moosewood Cookbook,' one of the bestselling cookbooks of all time, recalls her early collaboration with Ten Speed Press, which just released a 40th anniversary edition of the seminal vegetarian cookbook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #moosewood cookbook #mollie katzen #bestselling cookbooks


'A Book Is a Gift Like No Other,' Says Barnes & Noble (See the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past week #wry how- #installment titled #turkey leg #surprisingly easy #android emphasizes #give books #christmas gifts


Gabrielle Hamilton on Her Long-Awaited Cookbook, 'Prune'

As her legendary East Village restaurant, Prune, turns 15, chef Gabrielle Hamilton is stepping into new territory with the release her first-ever cookbook, 'Prune,' on November 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-29 00:00:00 UTC ]
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HC's Frost promoted to PR manager

HarperCollins has promoted Jaime Frost to the role of PR manager, working across the fiction department. Frost, previously PR executive, has been with the publisher for the past two yeas, working on campaigns for authors including Josephine Cox, Robin Hobb, Joe Abercrombie and Mhairi... Continue reading at The Bookseller

[ The Bookseller | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pr manager #fiction department #robin hobb #valued member


TV Show Cookbooks, the Fall Lineup

In October, three new cookbooks based on hit TV shows will help you take your fandom to the next level—into the kitchen. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-20 00:00:00 UTC ]
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Publishers React to Amazon's Pop-Up Stores

Recent news that Amazon is getting into bricks and mortar retail, with plans for two California pop-up stores, has gotten people in publishing talking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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Diversity and Pop Culture Reign at New York Comic Con

With 151,000 attendees, this year’s edition of the New York Comic Con had the largest crowd ever announced at a North American con. And despite the size, it seemed to be an overwhelmingly peaceful celebration of pop culture, and the diversification of fandom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Make a Cronut at Home: New Cookbooks from NYC Bakeries

Dominique Ansel reveals how to make a Cronut at home in 'Dominique Ansel: The Secret Recipes.' It's one of three books from New York-based bakeries coming this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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Islamic Spiritual Publisher Gets into Cookbooks

Six years after Blue Dome launched in the United States to publish books on Islamic spirituality, history, and art, it has added a new category to its list: cooking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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Introducing Albertine, NYC’s Newest Bookstore…and It’s French

A new bookstore has opened inside the French Embassy in New York promising to be a catalyst for a French-American dialogue of ideas. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-29 00:00:00 UTC ]
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'Food Arts' Collection Heads to NYU

The collection consists of nearly 3500 titles, including a complete set of the magazine and about 15 linear feet of archival materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-25 00:00:00 UTC ]
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New Nigella cookbook to Chatto

Chatto & Windus has acquired an "uplifting" new book by Nigella Lawson for autumn... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
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Behind the Cookbook Bestsellers: August 2014

Cookbooks featuring healthy, light, and quick meals were the strongest sellers in August. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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Art, Poetry, and Food Combine in Eric-Shabazz Larkin's 'A Moose Boosh'

In Eric-Shabazz Larkin's new collection of children's poetry, 'A Moose Boosh,' he combines playful and political poems about food and food culture with photographs "vandalized" with his own scribblings and doodles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-15 00:00:00 UTC ]
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Pavilion signs Creole cookbook

Pavilion Books has bought a Creole cookbook by Vanessa Bolosier. Senior commissioning editor... Continue reading at The Bookseller

[ The Bookseller | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pavilion books #creole cookbook


National Poetry Series Ups Cash Prize

Beginning this year, the five winners of the National Poetry Series' Open Competition will receive a $10,000 prize, up from $1,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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