Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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Promotions for Ferguson and Cooper at Harlequin

Harlequin UK has reshuffled its management team, making two promotions and hiring one new person... Continue reading at The Bookseller

[ The Bookseller | 2014-01-28 00:00:00 UTC ]
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Britain's Great War; Food & Drink – TV review

Jeremy Paxman offers a view of the first world war that has its insights but avoids important questions that need answeringThe battle to carve up the 100th anniversary of the first world war began early this month with education secretary Michael Gove accusing historians and Blackadder – he... Continue reading at The Guardian

[ The Guardian | 2014-01-28 00:00:00 UTC ]
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BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
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Literal: America’s Newest Bilingual and Spanish Book Publisher

Literal magazine, the well-regarded English and Spanish literature magazine literature, has expanded into bilingual and Spanish-language books by Latin American writers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
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Lee Schrager's 3 Essential Cookbooks

The founder of the Food Network South Beach and New York City Wine & Food festivals shares his cookbook inspirations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
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Barnes & Noble promotes Nook head to CEO

Book seller Barnes & Noble has promoted the head of its Nook business to chief executive of company. The struggling retailer said Wednesday Michael Huseby, 59, will take the role immediately. The... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-01-08 00:00:00 UTC ]
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I wrote the Anarchist Cookbook in 1969. Now I see its premise as flawed | William Powell

When I penned the book, I was angry and alienated. Today I realize that violence can't be used to prevent violenceForty-four years ago this month, in December 1969, I quit my job as a manager of a bookstore in New York City's Greenwich Village and began to write the Anarchist Cookbook. My... Continue reading at The Guardian

[ The Guardian | 2013-12-19 00:00:00 UTC ]
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Promotions at Orchard

Orchard Books has promoted Jessica Clarke to fiction editorial director, reporting to publishing... Continue reading at The Bookseller

[ The Bookseller | 2013-12-10 00:00:00 UTC ]
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David Hyde Launches Superfan Promotions

Former DC Entertainment and Random House publicity executive David Hyde plans to launch Superfan Promotions, a new publicity and marketing firm aimed at supporting traditional authors as well as a new generation of comics and graphic novel creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-11-25 00:00:00 UTC ]
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Horobin and Corbett promoted at Simon & Schuster

James Horobin has been appointed as group sales, marketing and publicity director at Simon &... Continue reading at The Bookseller

[ The Bookseller | 2013-11-19 00:00:00 UTC ]
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Strange Ads Promote an Author Who Isn't Real and a Book That Doesn't Exist

IFC's upcoming The Spoils of Bablyon, a comedy miniseries that spoofs serious miniseries, is based on a book that seems to be sold out in Hudson News stores around the country. The problem with keeping the book in stock, though, is that there were never any printed copies. Eric Jonrosh (and the... Continue reading at AdWeek

[ AdWeek | 2013-11-15 00:00:00 UTC ]
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Christmas pop-up shops from Blackwell's

Blackwell’s plans to open up to six temporary shops in areas associated with book lovers in... Continue reading at The Bookseller

[ The Bookseller | 2013-11-07 00:00:00 UTC ]
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Wellcome Book Prize upped to £30k

The prize fund for the Wellcome Book Prize has been increased to £30,000. This marks a... Continue reading at The Bookseller

[ The Bookseller | 2013-11-05 00:00:00 UTC ]
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The Power of Cookbook Writing

Michael Anthony, executive chef at Gramercy Tavern, discusses how writing the Gramercy Tavern Cookbook changed his life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-22 00:00:00 UTC ]
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Lydia Newhouse promoted at Avon

Lydia Newhouse has been appointed as senior commissioning editor at HarperCollins imprint Avon... Continue reading at The Bookseller

[ The Bookseller | 2013-10-16 00:00:00 UTC ]
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Jim Vandehei Promoted to President and CEO at POLITICO

Jim Vandehei, co-founder of the D.C.-based online political reporting publication POLITICO, has been promoted to president and CEO. Continue reading at Folio Magazine

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The Future of the Cookbook is Interactive

Oxmoor House, MyRecipes.com, and Digimarc Discover has collaborated to created new interactive cookbooks that let cooks save recipes and automate shopping lists on smartphones. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-15 00:00:00 UTC ]
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Year-long promotion for Bear Hunt

The 25th anniversary of We’re Going on a Bear Hunt by Michael Rosen and Helen Oxenbury in... Continue reading at The Bookseller

[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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Watch The ABCs And 123s Come To Life In These Stunning Pop–Up Books

There are tons of bad pop–up books out there, content to merely sprong, jut, accordion, or bulge. French paper engineer and children's book author Marion Bataille does a different kind of pop–up. She has released a trilogy of books that explore the design of the Roman alphabet and Arabic... Continue reading at Fast Company

[ Fast Company | 2013-10-11 00:00:00 UTC ]
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Brain Food: McDonald's to Push Kids' Books in Happy Meals

McDonald's just might become the country's largest children's book publisher for the month of November.The chain, which typically offers toys in its kids meals, will package four original children's books carrying a nutritional message Nov. 1 through Nov. 14 with its Happy Meals, the beginning... Continue reading at Advertising Age

[ Advertising Age | 2013-10-09 00:00:00 UTC ]
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