Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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#follow trends
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For Michelle Tam, what started as a lifestyle change has turned into a popular blog and app, a bestselling cookbook—and an action figure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-07 00:00:00 UTC ]
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In a cycle seemingly as old as the literary world itself, Tartt's Pulitzer Prize-winning novel is now the subject of criticism after first experiencing major success. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-25 00:00:00 UTC ]
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#donna tartt
#literary world
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Booktrust has given away 2,500 children’s books to foodbanks as part of this month’s... Continue reading at The Bookseller
[ The Bookseller | 2014-06-24 00:00:00 UTC ]
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#free books
#food banks
Known as the "first lady of food," Betty Crocker has spent more than 90 years dispatching kitchen advice, including selling more than 75 million cookbooks since its first one was published in 1942. But of late, the fictional brand icon has taken on a new mission as a supporter of gay... Continue reading at Advertising Age
[ Advertising Age | 2014-06-24 00:00:00 UTC ]
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First there were food trucks. Now literacy advocates are filling buses and trucks with a different kind of nourishment—books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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#food trucks
Paperbooks has signed a gift book based around Christmas food by writer and surgeon Ian Flitcroft... Continue reading at The Bookseller
[ The Bookseller | 2014-06-18 00:00:00 UTC ]
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No one’s accusing Arkansas Food & Farm, the latest content play from the nearly 40-year-old indie outlet Arkansas Times, of not having a target audience. Rebekah Hardin, associate publisher of Food & Farm, calls the magazine a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-06-17 00:00:00 UTC ]
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#target audience
#associate publisher
Hearst Magazines announced that both HGTV Magazine and Food Network Magazine will be increasing rate bases in 2015. HGTV Magazine will increase its rate base twice in 2015, from 1.0 million in 1.1 million with the January/February issue, and to 1.2 million with the July/A Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-16 00:00:00 UTC ]
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This month, new book deals for Vivian Howard, Andrew Tarlow, Charlie Palmer, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Two data analytics companies, Next Big Book and Qlovi, won startup prizes at BEA, but several others caught our eye and are worth watching through 2014. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-06-03 00:00:00 UTC ]
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#big book
#worth watching
In 2008, Coolhaus operated out of a food truck that barely ran. Now, its ice cream can be found nationwide. Here's how it happened. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Perusing the cookbook offerings at BEA revealed upcoming titles from big names and newcomers alike, and news that "Lucky Peach" is looking at getting into cookbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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#fall cookbooks
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In an interview with food critic Adam Platt, Lidia Bastianich discussed her favorite meals and offered encouragement to novice cooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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BuzzFeed is revamping how it specifies sponsored content. The site will now label branded content with a small, bold yellow box stating it is "promoted by" a particular marketer, and brand pages will be labeled "brand publisher" instead of "featured partner." BuzzFeed previously designated... Continue reading at AdWeek
[ AdWeek | 2014-05-31 00:00:00 UTC ]
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#high quality
#readers don
#managing partner
#people don
Rowman & Littlefield continues to make its mark in three varied areas of interest: food studies, current events, and niche areas of sports. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Harvard Common Press is augmenting its publishing efforts with investments in culinary and tech startups, as well as establishing a co-working space, the Food Loft, in Boston. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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National media appearances, extensive blog tours, and live events helped land new books from trainer Bob Harper, America's Test Kitchen, and Oh She Glows blogger Angela Liddon on PW's cookbook bestsellers list for May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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As part of a comprehensive effort by Italy’s Ministry for Economic Development (MSE) and the Italian Trade Commission (ITA) to give more international exposure to small- and medium-sized companies in the country’s south, ITA’s publishing taskforce is organizing Voices from the South, an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-16 00:00:00 UTC ]
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Bookshops are being encouraged to redisplay "We Pay Our Taxes" posters following the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-15 00:00:00 UTC ]
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When barbecue diehards debate the merits of various regional styles, the British Isles typically come up, well, never. That may have to change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-05 00:00:00 UTC ]
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#recipe report