Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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#american cities
#follow trends
#cookbook authors
Sainsbury’s has launched a month-long promotion offering ebooks for 99p each. The... Continue reading at The Bookseller
[ The Bookseller | 2013-10-02 00:00:00 UTC ]
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New York community organization Made in the Lower East Side (miLES) demonstrated just how great the appetite is for temporary storefront space in lower Manhattan this past spring. Its call for applicants to creatively use a neighborhood storefront brought in more than 100 proposals, including 10... Continue reading at Fast Company
[ Fast Company | 2013-09-19 00:00:00 UTC ]
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#educational space
#retail store
The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Condé Nast continued their aggressive push into ecommerce this week, leading a $20 million investment round in the luxury online reseller V Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-05 00:00:00 UTC ]
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#aggressive push
Foyles' Siôn Hamilton, general manager at the Charing Cross Road store, has been... Continue reading at The Bookseller
[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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#general manager
A free copy of Jamie Oliver's latest cookbook, Save With Jamie, is being donated to every... Continue reading at The Bookseller
[ The Bookseller | 2013-08-28 00:00:00 UTC ]
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#jamie oliver
#free copy
#latest cookbook
Sue Armstrong of Conville & Walsh has been promoted to the position of senior agent.... Continue reading at The Bookseller
[ The Bookseller | 2013-08-14 00:00:00 UTC ]
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#sue armstrong
#conville walsh
#senior agent
Watkins Publishing has promoted Grace Cheetham to the role of publisher, food and drink, for the... Continue reading at The Bookseller
[ The Bookseller | 2013-07-31 00:00:00 UTC ]
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#duncan baird
#watkins publishing
Edouard Cointreau, founder of the Gourmand World Cookbook Awards, has donated his vast library to Paris-Rungis, which has been designated a City of Gastronomy. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-31 00:00:00 UTC ]
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#unique library
#edouard cointreau
#vast library
Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at PC World
[ PC World | 2013-07-30 00:00:00 UTC ]
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#pilot program
#mobile apps
#targeting capabilities
#valuable audience
A maximalist promo site for Jobs. When Simon & Schuster published Steve Jobs, the simple black and white cover photo helped turn Walter Isaacson’s biography into one of the best-selling books of all time. Now the filmmakers behind the movie Jobs, have taken the opposite approach to... Continue reading at Fast Company
[ Fast Company | 2013-07-29 00:00:00 UTC ]
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#hits theaters
Bloomsbury is promoting its forthcoming title Crown of Midnight by creating a digital story... Continue reading at The Bookseller
[ The Bookseller | 2013-07-25 00:00:00 UTC ]
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#digital story
Random House and the Chorleywood Bookshop in Hertfordshire are to run a cookery book festival for... Continue reading at The Bookseller
[ The Bookseller | 2013-07-25 00:00:00 UTC ]
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#chorleywood bookshop
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Leaked photos of the next e-reader to join the Kobo family have appeared online today, and from the looks of it, the company isn't out to reinvent the wheel. We rummaged around in the FCC filings to confirm that it'll come with a 6-inch screen and a 1,500mAh battery, which bests the 1,000mAh one... Continue reading at Engadget
[ Engadget | 2013-07-24 00:00:00 UTC ]
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#microsd slot
#stay tuned
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Simon & Schuster UK m.d. and c.e.o. Ian Chapman has been promoted to chief executive and... Continue reading at The Bookseller
[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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#ian chapman
Panelists will discuss how they are publishing cookbooks in today's marketplace. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-15 00:00:00 UTC ]
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#cookbook webcast
A highly publicized racism scandal has already cost celebrity chef Paula Deen her Food Network contract. Will readers still buy her cookbooks? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-25 00:00:00 UTC ]
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Mark Bittman offers a lot of bang your $10 with his app for "How to Cook Everything" Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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The James Beard Award winner and co-owner of Union Square Cafe shares his top books from his kitchen shelf. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-17 00:00:00 UTC ]
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#top books
A publishing grant from South Korea's Literature Translation Institute will help UK's b small publishing promote the children's book "Creative Hand Art." Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-12 00:00:00 UTC ]
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#south korea