A maximalist promo site for Jobs. When Simon & Schuster published Steve Jobs, the simple black and white cover photo helped turn Walter Isaacson’s biography into one of the best-selling books of all time. Now the filmmakers behind the movie Jobs, have taken the opposite approach to promoting their biopic. From the poster to the website, the Jobs promo campaign is a dizzying collage of multimedia, bright color, and social media pandemonium. You can check out the Tumblr GIFs, photos and Instagram trailers at jobsthefilm.com. Click almost anywhere on the page, and you’ll be directed to one or another social media platform, encouraging you to share what you just saw. So much for simplicity. The movie, starring Ashton Kutcher as the fiery innovator and Josh Gad (of Book of Mormon fame) as Steve Wozniak, hits theaters on August 16.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2013-07-29 00:00:00 UTC ]
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A maximalist promo site for Jobs. When Simon & Schuster published Steve Jobs, the simple black and white cover photo helped turn Walter Isaacson’s biography into one of the best-selling books of all time. Now the filmmakers behind the movie Jobs, have taken the opposite approach to... Continue reading at Fast Company
[ Fast Company | 2013-07-29 00:00:00 UTC ]
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In the forthcoming book Becoming Steve Jobs, we learn just how close Tim Cook and Steve Jobs really were. Here, an exclusive excerpt: Fast Company executive editor Rick Tetzeli and co-author Brent Schlender's new book, Becoming Steve Jobs: The Evolution Of a Reckless Upstart into a Visionary... Continue reading at Fast Company
[ Fast Company | 2015-03-13 00:00:00 UTC ]
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Populated with photographs, emails, speeches and interviews, "Make Something Wonderful" is a chronological exploration of the life of Steve Jobs. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-04-12 22:11:45 UTC ]
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The author of the forthcoming book ‘Shift Happens’ looks at some brilliant, idiosyncratic—and often ill-fated—gambits to transform computer input. We all know the story of the Thumb Wars of the 2000s: the skirmish between BlackBerry, iPhone, and Android over the control of the newest and most... Continue reading at Fast Company
[ Fast Company | 2023-03-06 09:00:00 UTC ]
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A trio of promotions at Hearst moves Michael Sebastian up to site director of Esquire.com, Kate Storey to news director, Ben Boskovich to managing editor of Esquire.com and Megan Friedman to deputy news editor of the newsroom. Sebastian joined Hearst in 2015 from Ad Age as senior news editor at... Continue reading at AdWeek
[ AdWeek | 2017-05-17 00:00:00 UTC ]
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Describe your role I work closely with the shop managers to plan and maintain promotional spaces across our flagship store in Charing Cross Road. I spend most of my time picking titles for displays, installing and merchandising them, organising signage and planning future promotions with staff... Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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Educational publishers have raised concerns over the BBC’s revision platform Bitesize, after the organisation launched a free app with cross-promotion on BBC TV and Radio. Continue reading at The Bookseller
[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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Penguin Random House is proposing to close its distribution centre in Rugby, with all its 255 employees put at risk of redundancy. The publisher has made the “difficult” but “necessary” proposal to close the site in Central Park, Rugby, in early 2019 following an “extensive strategic review”... Continue reading at The Bookseller
[ The Bookseller | 2015-12-05 00:00:00 UTC ]
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Jessie Hartland knew many people interested in Steve Jobs wouldn't read Walter Isaacson’s 630-page biography, so she depicted Job's life in a graphic novel. The post Translating Steve Jobs’ Life into a Graphic Novel appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-22 00:00:00 UTC ]
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'Becoming Steve Jobs,' Brent Schlender and Rick Tetzeli’s biography of the late Apple CEO, rose from the #8 spot to the #2 spot on Apple’s bestseller list for the week ended March 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
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The latest book about Steve Jobs suggests the late Apple cofounder’s dislike of TV was one reason he terminated a 1990s personal computer called the Twentieth Anniversary Macintosh (TAM).The expensive, short-lived machine was launched in March 1997, months before Jobs resumed leadership of the... Continue reading at PC World
[ PC World | 2015-03-13 00:00:00 UTC ]
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An email composed, but never sent, by former Apple CEO Steve Jobs may prove instrumental in the Justice Department's case that Apple, along with the five largest book publishers, colluded to fix prices for electronic books.In a draft email intended for Apple Senior Vice President Eddy Cue about... Continue reading at PC World
[ PC World | 2013-06-19 00:00:00 UTC ]
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Apple may not have been quite as indifferent to publishers' deals with Amazon as it professes to be. Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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"Heck, Amazon is selling these books at $9.99, and who knows maybe they are right and we will fail even at $12.99." Continue reading at AllThingsD
[ AllThingsD | 2013-05-16 00:00:00 UTC ]
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Steve Jobs biography published again, this time as a manga comic...sans superpowers or one shred of lycra. Walter Isaacson's official Steve Jobs biography is a heck of a read, but if the idea of trawling through lots of dead-tree text galls your inner geek, then you'll love the fact it's now... Continue reading at Fast Company
[ Fast Company | 2013-03-25 00:00:00 UTC ]
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The complaint says that Jobs was enlisted to sell high-ranking officials in the publisher’s parent company on the wisdom of the proposed pricing scheme. Continue reading at PC World
[ PC World | 2012-05-15 00:00:00 UTC ]
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Data gathered by Nielsen BookScan for The Daily Beast show many of the same titles are popular in American cities – but exceptions include 'Heaven Is For Real' and 'The Great Gatsby.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-30 00:00:00 UTC ]
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WASHINGTON -- Former Apple Inc. Chief Executive Steve Jobs and top executives at five major book publishers illegally conspired to raise the prices of ebooks, costing consumers tens of millions of dollars, federal and state officials alleged in antitrust suits filed Wednesday. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
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Before his death in October of last year, one of Steve Jobs' last big moves was Apple's foray into electronic books. The company announced the platform in March 2010, but the method in which Apple handled its deals with publishers has caught the eye of regulators. The Justice Department plans to... Continue reading at Betanews
[ Betanews | 2012-03-08 00:00:00 UTC ]
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Industry experts said the biography of Steve Jobs could easily sell millions of copies in print, audio and ebook editions. Continue reading at The New York Times
[ The New York Times | 2011-10-07 00:00:00 UTC ]
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