Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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A Closing on the Roger Smith Cookbook Conference

Already in the works are plans for the second annual conference… so stay tuned for further details in the coming months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-21 00:00:00 UTC ]
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So, Who’s Buying Cookbooks?

According to Bowker, it’s largely folks between the ages of 30 and 44, and with a household income of between $50,000 and $75,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-21 00:00:00 UTC ]
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The Works ups pre-Christmas sales by 12%

The Works is heralding a revived "commitment to books" after appointing a new c.e.o.... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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Hearst Ups Equity Interest in Fitch Group to 50 Percent

Hearst Corporation has upped its equity interest in global credit ratings agency Fitch Group again, adding an additional 10 percent. The transaction, valued at $177 million, brings Heart’s total equity interest to 50 percent. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-10 00:00:00 UTC ]
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WHS launches R&J children's promotion

W H Smith has launched its new Richard & Judy Children’s Book Club promotion with a... Continue reading at The Bookseller

[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Amazon ups UK ebook sales five-fold

Amazon.co.uk increased Kindle ebook sales by five times in its fourth quarter but its parent... Continue reading at The Bookseller

[ The Bookseller | 2012-02-01 00:00:00 UTC ]
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WH Smith to promote YA fiction

W H Smith is to promote cross- over young adult (YA) titles more directly to adults via a new... Continue reading at The Bookseller

[ The Bookseller | 2012-01-27 00:00:00 UTC ]
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Walcott and Hargreaves promote literacy for NLT

Theo Walcott, Owen Hargreaves and Joey Barton are among the football stars helping to promote... Continue reading at The Bookseller

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joey barton


Waterstones launches 'book club' promotion

Waterstones has launched a "book club" promotion, with the strapline: "Books you... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones launches #book club


Booksellers roll out New Year sales promotions

Booksellers are discounting books and ebooks by up to 80% in post-Christmas promotions. Amazon... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
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Digital start-ups swell IPG membership

Eighty publishers have joined the Independent Publishers Guild this year, with digital companies... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
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Three Minneapolis Presses Unite for Little Free Library Promotion

Three Twin Cities literary presses already renowned for collaborating in unconventional ways to promote books and authors are partnering with a Wisconsin literacy group and a Minneapolis museum to promote literacy, publicize the mission of each of the nonprofit organizations involved, and sell... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-14 00:00:00 UTC ]
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Facebook Wants Writers and Famous People to Promote Its New Subscribe Feature

Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD

[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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Redstone pops up to celebrate its 25th

Written By: Charlotte Williams Publication Date: Thu, 17/11/2011 - 07:30 Illustrated publisher Redstone Press is celebrating its 25th anniversary by launching its first Christmas pop-up shop, open for 12 days between 12th and 24th December, on west London's Portobello Road. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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TBD launches 24-hour promotion

Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 14:23 The Book Depository is kicking off Christmas with 24 hours of deals, beginning this Thursday (10th November). The online retailer will be offering customers one title every hour at a "superb price" from noon GMT on Thursday... Continue reading at The Bookseller

[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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Octopus to publish Biggest Loser cookbook

Written By: Charlotte Williams Publication Date: Tue, 25/10/2011 - 07:30 Octopus will publish the next tie-in title to ITV1 show "The Biggest Loser" next year, the third in the brand to be released by the Hachette publisher. Publishing director Stephanie Jackson made the deal for UK and Irish... Continue reading at The Bookseller

[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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Nigella looks to Italy for new Express cookbook

Written By: Charlotte Williams Publication Date: Fri, 21/10/2011 - 12:08 Chatto & Windus has acquired a new book by "Domestic Goddess" Nigella Lawson, whipping up rights in Nigellissima: Italian Express. Publishing director Clara Farmer bought UK and Commonwealth rights, excluding Canada,... Continue reading at The Bookseller

[ The Bookseller | 2011-10-21 00:00:00 UTC ]
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Random ups Barnes reprint after Booker win

Written By: Charlotte Williams Publication Date: Wed, 19/10/2011 - 15:02 Random House is now reprinting 125,000 copies of Jonathan Cape's Booker-winning The Sense of An Ending, signing off a further 50,000 copies in addition to the initial 75,000 copy reprint. Vintage sales director Tom... Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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Boos: Now is the time for start-ups

Written By: Graeme Neill Publication Date: Mon, 17/10/2011 - 09:28 The director of the Frankfurt Book Fair has said start-ups will capitalise on the trade, as the organisers revealed exhibitor numbers were down 2.1% on 2010. In total, 7,384 exhibitors from 106 countries attended last week's... Continue reading at The Bookseller

[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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Bickmore promoted at Canongate

Written By: Charlotte Williams Publication Date: Thu, 06/10/2011 - 15:26 Canongate has promoted senior editor Francis Bickmore to editorial director. His recent publishing includes the Man Booker-shortlisted Jamrach's Menagerie. Bickmore joined Canongate in 2000 and his authors include Glen... Continue reading at The Bookseller

[ The Bookseller | 2011-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james meek #nick cave #geoff dyer #steven hall #scarlett thomas