Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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HarperCollins makes senior promotions

Written By: Charlotte Williams Publication Date: Wed, 22/06/2011 - 12:07 HarperCollins has made a series of senior level promotions, with current commercial managing director Simon Johnson becoming managing director, HarperCollins, and Tom Fussell moving into the role of group commercial... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Tesco non-food growth remains "negative"

Written By: Lisa Campbell Publication Date: Tue, 14/06/2011 - 08:55 Tesco has revealed overall UK non-food growth is "still negative" in its first quarter results this morning (14th June). The supermarket chain has seen its like-for-like sales excluding petrol increase by 1% in the UK in the... Continue reading at The Bookseller

[ The Bookseller | 2011-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter results #supermarket chain


Unbridled in 25 Cent E-book Promotion with ABA

Unbridled Books is partnering with the American Booksellers Association to promote the organization’s IndieCommerce program. For three days Unbridled is offering 25 of its titles in ebook format for 25 cents exclusively through the approximately 250 independent bookstores that are set up to sell... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook format


Orion acquires "genius" diet food book

Written By: Charlotte Williams Publication Date: Thu, 02/06/2011 - 08:54 Orion has acquired The Pure Package: The Diet for Food Lovers by food and health entrepreneur Jennifer Irvine. Orion non-fiction editorial director Amanda Harris bought world rights to the title from agent Clare Hulton,... Continue reading at The Bookseller

[ The Bookseller | 2011-06-02 00:00:00 UTC ]
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Aggie MacKenzie cookbook to Pavilion

Publication Date: Mon, 23/05/2011 - 14:00 Anova Books has acquired a family cookbook and housekeeping guide by Aggie MacKenzie, presenter of C4 series "How Clean Is Your House?" Pavilion senior commissioning editor Becca Spry acquired world rights Aggie's Kitchen Cookbook from Debbie Catchpole... Continue reading at The Bookseller

[ The Bookseller | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #family cookbook


Food News Media Launches Mobile Magazine, Restaurant Management

Durham, North Carolina-based Food News Media, a b-to-b publisher serving the food and restaurant industry, has introduced Restaurant Management, a mobile magazine targeting full-service restaurateurs and executives. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-19 00:00:00 UTC ]
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Booksellers "crucial" to media promotion - BIC

Written By: Lisa Campbell Publication Date: Mon, 16/05/2011 - 15:30 Booksellers need to be treated as a crucial partner in the process of promoting books through the media or risk looking "irrelevant", the Book Industry Conference (BIC) has been told. Waterstone's bookseller Cathy Rentzenbrink... Continue reading at The Bookseller

[ The Bookseller | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #promoting books


Quadrille scores four on Guild of Food Writers shortlists

Publication Date: Mon, 09/05/2011 - 13:07 Quadrille has scored four nominations for this year's Guild of Food Writers awards. Titles from Stevie Parle, Josceline Dimbleby, Mark Hix and Mark Diacono were shortlisted, with the latter's A Taste of the Unexpected squaring up against two Jacqui... Continue reading at The Bookseller

[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Demand Media Sees Q1 Growth, Ups Content Standards

Demand Media released financial results for the first quarter of 2011 Thursday; the company saw gains in revenue and losses from operations in comparison to the same quarter last year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-09 00:00:00 UTC ]
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Hardie Grant goes for gold with Ian Thorpe cookbook

Written By: Charlotte Williams Publication Date: Fri, 06/05/2011 - 10:28 Hardie Grant UK is hoping to make a splash by publishing a healthy eating cookbook by Olympic swimmer, Australian Ian Thorpe. Pam Brewster at Hardie Grant acquired world rights to Cook for Your Life from David Flaskas of... Continue reading at The Bookseller

[ The Bookseller | 2011-05-06 00:00:00 UTC ]
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Promotions at Profile

Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 13:10 Profile Books has promoted five members of staff. Valentina Zanca and Anna-Marie Fitzgerald both become publicity managers, Niamh Murray becomes marketing director, Michael Bhaskar is promoted to digital publishing director... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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Beautiful Books signs Real Man cookbooks

Written By: Graeme Neill Publication Date: Tue, 12/04/2011 - 08:00 Beautiful Books has signed exclusive world rights at London Book Fair with The Real Man Pizza Company to produce a series of cookbooks. The deal was signed between managing director Simon Petherick and Real Man m.d. Tom... Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
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Shelley up in Little, Brown promotions

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Two Royal Wedding Cakes; Two Cookbook Connections

Fans of British royalty can read all they want about the April 29 wedding of HRH Prince William and Kate Middleton, but cookbook readers may be interested in learning about the event from a different perspective. As befits a royal wedding, there will be more than one cake for guests to enjoy on... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Shelley becomes publisher amid LB promotions

Written By: Charlotte Williams Publication Date: Mon, 04/04/2011 - 15:24 Little, Brown has made two "significant" promotions, with deputy publisher David Shelley becoming publisher of the group and commercial director Ben Groves-Raines moving up to chief operating officer. All of the... Continue reading at The Bookseller

[ The Bookseller | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing imprints #design department #david kent


Alex and Aki's Ideas in Food: A new book brings technological cuisine within reach of the everyday cook.

As you may have heard, the cookbook sensation of the season, if not the decade, is Modernist Cuisine, a six-volume magnum opus on contemporary cooking principles that will set you back roughly $500. Self-published by Nathan Myhrvold—the genius founder of Microsoft's research division,... Continue reading at Slate

[ Slate | 2011-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time ago


Hearst promotes NatMag's Simon Horne to CFO role

Hearst has promoted Simon Horne, currently chief financial officer and general manager of NatMag, to the newly created role of CFO, general manager and senior vice-president, at Hearst Magazines International. Continue reading at Media Week

[ Media Week | 2011-03-28 00:00:00 UTC ]
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HC promotes Jamie Cowen

Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 08:14 HarperCollins has appointed Jamie Cowen to its newly created role of commissioning editor for men's thriller and adventure novels for HarperFiction. Cowen, currently a contracts manager at the publisher, will begin his new job... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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Taylor promoted at Little, Brown

Written By: Bookseller Staff Publication Date: Thu, 10/03/2011 - 08:30 Emily-Jane Taylor has been promoted to finance director of the Little, Brown Book Group with immediate effect. Taylor, who has worked for the publisher for eight years, was previously head of finance. Taylor said she was... Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Independent Booksellers Week to promote reading groups

Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 09:12 National Reading Group Day is among the new features designed to boost the importance of indie retailers during this year’s Independent Booksellers Week. The Booksellers Association has just announced that the annual IBW will... Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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