Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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Controversy Courts Several Australian Cookbook Publishers

Controversy has courted a pair of Australian cookbooks this week, with one being scrapped after claims that a recipe therein might be dangerous. The post Controversy Courts Several Australian Cookbook Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-25 00:00:00 UTC ]
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Cookbooks Preview, April 2015

An ode to vegetables from a pioneer of the snout-to-tail movement, a culinary tour of the West Coast, and other titles to watch next month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Jamie Oliver and Time Out to launch Food Tube magazine

They agree deal to turn an online brand into print format for LondonersJamie Oliver and Time Out have gone into partnership to launch a print version of the chef’s online Food Tube brand.The first issue of the monthly “mini magazine” will be published on 28 April and will be distributed, at... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
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Todd promoted as Canongate restructures

Jamie Byng is to move into a new position at Canongate, with Jenny Todd named publisher. Byng, currently publisher and m.d., will become chief executive, freeing him up to explore new opportunities.  Todd will now oversee the publishing teams, including editorial, rights, sales, marketing,... Continue reading at The Bookseller

[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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Clays sponsors Folio Prize promotion

Book printers Clays Ltd is sponsoring a UK-wide promotion for The Folio Prize, taking in libraries, bookshops and social media. Clays has backed a publicity push that has recruited 100 independent booksellers to spotlight the shortlisted titles, while, in partnership with The Reading Agency,... Continue reading at The Bookseller

[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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E-books go into Sainsbury's Double Up promotion

E-books are being included in the Sainsbury’s Nectar Rewards Double Up promotion for the first time.  The popular promotion sees customers able to double points on their Nectar reward cards at the same time as get “massive” discounts on ebooks from Wednesday (18th March) for  a period of two... Continue reading at The Bookseller

[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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These Promotions Draw Advertisers Like Magnets

[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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LIMA cookbook to Mitchell Beazley

Mitchell Beazley has signed a cookbook from Virgilio Martinez, the chef behind the Michelen-starred restaurant LIMA. LIMA The Cookbook: Peruvian Home Cooking, co-authored with Luciana Bianchi, will be released on 1st October 2015 as a £25 hardback. Octopus publisher Alison Starling acquired... Continue reading at The Bookseller

[ The Bookseller | 2015-03-14 00:00:00 UTC ]
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Fresh Talent promotion from WHS Travel

WH Smith Travel has launched a promotion to back new and emerging authors called Fresh Talent. The retailer has picked 12 titles to promote on dedicated bays in WHS Travel shops, with bespoke point of sale information featuring author photographs.  All the titles will be offered in a "buy one... Continue reading at The Bookseller

[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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Palomar cookbook for Mitchell Beazley

Mitchell Beazley has signed a cookbook from acclaimed London restaurant The Palomar. The Octopus imprint signed the book in a "hotly contested" auction, acquiring world rights from Zoe Ross at United Agents. The Palomar opened in Soho in 2014, serving food inspired by the cuisine of modern day... Continue reading at The Bookseller

[ The Bookseller | 2015-03-07 00:00:00 UTC ]
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Government promotes child library membership

The government has announced plans to improve literacy by promoting public library membership in primary schools. But the move has had a mixed reaction, with campaigner Laura Swaffield describing the news as a “bad joke for World Book Day”. The government has put together an action plan,... Continue reading at The Bookseller

[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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Amazon under fire on redundancies and Prime promotion

Amazon is failing in its legal duties when making staff redundant, according to union GMB. Meanwhile the Advertising Standards Authority (ASA) has upheld a complaint against an Amazon promotion for its Prime membership service The GMB union has accused the internet giant of failing to follow... Continue reading at The Bookseller

[ The Bookseller | 2015-03-05 00:00:00 UTC ]
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The U.K.'s Top Selling Cookbook Comes Stateside

'Deliciously Ella,' which has topped charts and set records in the U.K. since its January release, will go on sale in the U.S. next week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-27 00:00:00 UTC ]
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Norton’s Robert Weil on His Career Promoting German Literature

Norton executive editor Robert Weil reflects on his career in response to winning this year's Friedrich Ulfers Prize for the promotion of German literature. The post Norton’s Robert Weil on His Career Promoting German Literature appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-02-20 00:00:00 UTC ]
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Valentine's and half-term promotions for retailers

Booksellers are anticipating a much-desired boost over the next week with the arrival of Valentine’s Day on Saturday, followed by half term.  Chain retailers across the country have rolled out romantic point of sale (POS) posters in the hope of capturing some of the Valentine’s Day shopping... Continue reading at The Bookseller

[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Blink acquires former boxing promoter Kellie Maloney's memoir

Blink Publishing has acquired world rights to the autobiography of former boxing promoter, Kellie Maloney. Clare Tillyer, acquisitions and rights director, acquired the book, titled Frankly Kellie, from Tim Bates at Pollinger Limited. Continue reading at The Bookseller

[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Gowlett promoted at Hodder

Hodder non-fiction has promoted Briony Gowlett to senior editor. Gowlett, who was previously commissioning editor, has been at Hodder for a year, and bought books including Joey Essex’s Being Reem and most recently YouTuber Joe Sugg’s first book, a graphic novel. Hannah Black, publisher for... Continue reading at The Bookseller

[ The Bookseller | 2015-02-07 00:00:00 UTC ]
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Food blogger Woodward sets number one record

Healthy eating advocate and blogger Ella Woodward has claimed the number one spot on the Official UK Top 50 this week. Deliciously Ella (Yellow Kite) sold 32,144 copies in the week ending the 31st January and is the highest first week sales figure for a debut food and drink writer since Nielsen... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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A Look Inside IBM Supercomputer Watson’s New Cookbook

The supercomputer analyzed flavor combinations and profiles to come up with recipes like an Austrian Chocolate Burrito. (It tastes better than you might think.) Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-02 00:00:00 UTC ]
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Tumblr's 'big update' promotes essay writing, fewer GIFs

If we're honest, there isn't enough money in monochrome erotica and Benedict Cumberbatch GIFs to sustain a billion-dollar website. That's why Tumblr is doing its very best to become more of a publishing platform that can attract the sort of writing (... Continue reading at Engadget

[ Engadget | 2015-01-29 00:00:00 UTC ]
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