Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

Other Publishing stories related to: 'Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups'


Hurst promotes Craig to commissioning editor

Hurst Publishers has appointed Alasdair Craig as commissioning editor and revealed his first commission of 2016 - Coconuts: A Cultural History by food anthropologist Kaori O’Connor. Continue reading at The Bookseller

[ The Bookseller | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hurst publishers #cultural history


New Ladybird for Grown-Ups: 'The Mum'

Penguin Random House is to bring out the latest in its Ladybird Books for Grown-Ups series, How it Works: The Mum. Continue reading at The Bookseller

[ The Bookseller | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ladybird books #grown-ups series


Yellow Kite holds online festival to promote wellbeing

Hodder's wellbeing and lifestyle imprint Yellow Kite is holding an online author festival this week, repeating its 2015 event to help people keep their New Year's resolutions. Continue reading at The Bookseller

[ The Bookseller | 2016-01-28 00:00:00 UTC ]
More news stories like this |


Little Library Café cookbook to HoZ

Head of Zeus is set to publish The Little Library Café Cookbook by Kate Young based on Young's literary-inspired recipe blog. Continue reading at The Bookseller

[ The Bookseller | 2016-01-23 00:00:00 UTC ]
More news stories like this |


Cookbooks Preview: February 2016

Coming in February: a cookbook from supermodel Chrissy Teigen, James Beard's American classics, and proper Koreatown food. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbooks preview


UK Print Book Sales Pop in 2015, Indie Bookshops Get a Boost

The Bookseller reports a jump in the average price of books in the UK last year, as well as a boost in print book sales — especially at indie bookstores. The post UK Print Book Sales Pop in 2015, Indie Bookshops Get a Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost appeared #indie bookshops #bookseller reports #indie bookstores


Kobo promotes Swinkels and Anderson to executive vice presidents

Kobo has created two new executive roles to focus on publisher relations and content sales worldwide. Continue reading at The Bookseller

[ The Bookseller | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #executive roles #publisher relations


WH Smith readies Fresh Talent promotion for take-off at Terminal 5

WH Smith Travel is holding a book signing at London Heathrow Terminal 5 on Friday as part of its 'Fresh Talent' campaign promoting new and emerging writers. Continue reading at The Bookseller

[ The Bookseller | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book signing #emerging writers


With New Promotion, Sourcebooks Gives Back to Indies

To push its January book 'The Readers of Broken Wheel Recommend,' Sourcebooks has launched a reader voting campaign that will see three bookstores win grants up to $3,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-06 00:00:00 UTC ]
More news stories like this |


The Bestselling Cookbooks of 2015

Ree Drummond claimed three of the top 10 bestselling cookbooks of the year, including the top spot with her latest Pioneer Woman Cooks title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling cookbooks


Tastemade Raises Another $40 Million for Its Booming Food-Video Business

Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more... Continue reading at AdWeek

[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pre-roll ads #key aspects #apple tv #recent round


'Festive Penguin Selection Box' to pop up in London

Penguin has been wishing shoppers "seasons readings" with book giveaways in Manchester and London as part of a new Christmas campaign. Continue reading at The Bookseller

[ The Bookseller | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christmas campaign


PW's Top Cookbook Stories of 2015

From food bloggers' cookbook picks to regional cuisine, these were PW's top cookbooks stories of 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-16 00:00:00 UTC ]
More news stories like this |


Popular U.K. Band Taps Author for Promotional Push

Author Stuart Evers recently collaborated with U.K. folk trio Daughter, writing three short stories that provide the visuals for three music videos promoting Daughter's second album. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short stories


Michael Kors taps Tasting Table to promote its menswear line

Judging by its Facebook and Instagram accounts, Michael Kors is a women's brand. Now, the premium designer is focusing on reaching out and building upon its menswear line -- but it first needs to find its audience. Michael Kors teamed up with food website Tasting Table to reach its male readers,... Continue reading at Digiday

[ Digiday | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram accounts #michael kors #male readers #fashion blogs


Reconnecting with the Spirituality of Food: PW Talks with Lisa Graham McMinn

Lisa Graham McMinn looks at how spiritual attitudes toward food and feasting have changed since the mass industrialization of agriculture in her book, 'To the Table: A Spirituality of Food, Faith, and Community.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-01 00:00:00 UTC ]
More news stories like this |


Cookbooks Preview: January 2016

January's cookbooks find inspiration in Asia's bustling night markets and in one of London's poshest French restaurants. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbooks preview


Bone Broth Redux: New Cookbooks Keep Last Year’s Craze Simmering

If this season’s cookbook shelf is any indication, bone broth—last winter’s superfood supreme—is here to stay. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cookbook shelf


A manifesto for cookbooks in a digital age

Print cookbooks "aren’t searchable, they take up lots of space, they can’t easily be wiped clean, and they are not easy to share with others," writes Matthew Cockerill. Continue reading at The Bookseller

[ The Bookseller | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital age


Vox.com is Snapchat's Newest Discover Publisher

Snapchat is adding another publisher to its Discover feature with Vox.com set to come aboard Nov. 23. It’s not the first news publisher to get a channel on the messaging app, but like BuzzFeed and Mashable, it’s arguably more mill ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-11-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publisher #discover feature #messaging app