Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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Cookbooks Preview: August 2016

Cook your way through the dog days of August with an ode to tortillas, a compendium on spiralizing, and the wacky and weird tie-in cookbook to 'Doctor Who.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-20 00:00:00 UTC ]
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Bone Daddies: The Cookbook to Mitchell Beazley

Mitchell Beazley, part of the Octopus Publishing Group, has acquired the debut cookbook from the founder of the acclaimed Bone Daddies ramen bars, Ross Shonhan, and the Bone Daddies group head chef Tom Moxon.  Continue reading at The Bookseller

[ The Bookseller | 2016-07-16 00:00:00 UTC ]
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How cocktails became the new food videos

Food-themed social videos have been all the rage, but everything has a saturation point. So publishers including BuzzFeed, Thrillist Media Group and NowThis are glomming on to booze-related content. Seems cocktail stirring, like the hands-in-bowls genre, is well suited to the 30-second,... Continue reading at Digiday

[ Digiday | 2016-07-08 00:00:00 UTC ]
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Egmont makes three internal promotions

Egmont Publishing has promoted three members of its team, with Sarah Bates, Ali Dougal and John Packard taking on new director positions. Continue reading at The Bookseller

[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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Milly Millbank pens cookbooks for HQ

HQ has acquired two titles from actress and food writer Nicola ‘Milly’ Millbank in a "significant" deal. Continue reading at The Bookseller

[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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Marshall promoted to JS Group board

John Smith & Son Group has appointed David Marshall to its board as group commercial director. Continue reading at The Bookseller

[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Roddy and Fearnley-Whittingstall among Guild of Food Writers winners

Bee Wilson, Hugh Fearnley-Whittingstall and Rachel Roddy were among the names honoured at the Guild of Food Writers Awards 2016. Continue reading at The Bookseller

[ The Bookseller | 2016-06-24 00:00:00 UTC ]
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Borough Press makes promotions, hires Ainley

HarperCollins fiction imprint The Borough Press has made several changes to its editorial team, hiring Holly Ainley as commissioning editor. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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Food for Thought: Shauna Niequist Savors A Simpler Life

The bestselling author of ‘Savor’ explores how to live a simple, present life in her new book, ‘Present Over Perfect.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-21 00:00:00 UTC ]
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Cookbooks Preview: July 2016

July's cookbooks are all about ingredients, with takes on how to source them (including Marcella Hazan's tips on navigating the market), and preserve them so that you can still get the tastes of summer come December. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-15 00:00:00 UTC ]
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‘I Have To Make It Happen’: Uganda’s Newest Publishing House

Nayana Kakoma has a daughter and 'I cannot find her stuff to read that does not have ponies and long blonde hair.' So she's starting a publishing company in Uganda. The post ‘I Have To Make It Happen’: Uganda’s Newest Publishing House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-06-09 00:00:00 UTC ]
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Gut buy for Yellow Kite with blogger's cookbook

Yellow Kite has acquired a cookbook from Emma Hatcher, creator of the blog "She Can’t Eat What?!", catering to low-FODMAP diets. Continue reading at The Bookseller

[ The Bookseller | 2016-06-07 00:00:00 UTC ]
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How Food & Wine's New Editor Is Bringing Her Own Flavor to the Brand

Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek

[ AdWeek | 2016-06-06 00:00:00 UTC ]
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Porter promoted at Granta

Granta has promoted Max Porter to editorial director of Granta and Portobello Books. Continue reading at The Bookseller

[ The Bookseller | 2016-06-01 00:00:00 UTC ]
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Clever Flat Furniture Folds Into Place Like a Pop-Up Book

Even in its flatpack form, this furniture uses perspective to convey the height, width, and depth of its "assembled" shape. The post Clever Flat Furniture Folds Into Place Like a Pop-Up Book appeared first on WIRED. Continue reading at Wired

[ Wired | 2016-05-26 00:00:00 UTC ]
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How Facebook food-porn upstart Twisted plans to differentiate

Twisted is looking for Facebook food fame. After launching six weeks ago, the London-based food page is getting 220 million views on its videos, according to Tubular Labs. But there are many successful food publishers on Facebook. To differentiate, Twisted looks for oddball combinations like... Continue reading at Digiday

[ Digiday | 2016-05-24 00:00:00 UTC ]
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Cookbooks Previews: June 2016

Cookbooks with roots in Korea, Africa, and Brooklyn (of course) share shelf space with a couple unconventional titles: one on tiki drinks, and one on elevated cooking with marijuana. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-17 00:00:00 UTC ]
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Food writer Tim Hayward pens book on knives

Quadrille has signed a book about the cook's knife from award-winning food writer and broadcaster Tim Hayward. Continue reading at The Bookseller

[ The Bookseller | 2016-05-14 00:00:00 UTC ]
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A Children's Bookstore to Pop Up in the Bronx

Playwright Calvin Alexander Ramsey, age 66, is the latest children's book author to add "bookseller" to his many accomplishments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-05 00:00:00 UTC ]
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Baileys pop-up 'book bar' at new Waterstones

The Baileys Women’s Prize for Fiction is opening its first-ever pop-up "book bar" at Waterstones’ new Tottenham Court Road store from Monday 16th May. Continue reading at The Bookseller

[ The Bookseller | 2016-05-05 00:00:00 UTC ]
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