Newest Cookbook Promotional Vehicle: Food Trucks and Pop-Ups

Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
News tagged with: #american cities #follow trends #cookbook authors

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Usborne promotes Herisson and Howorth

Usborne has promoted two longstanding staff members into two newly created roles “in response to the company’s growth.” Christian Herisson has become UK commercial and sales director and Anna Howorth been appointed global branding and UK marketing director. Continue reading at The Bookseller

[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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Lucy Watson’s first cookbook to Sphere

"Made in Chelsea" star Lucy Watson’s first cookbook, Feed Me Vegan, is to be published by Sphere in September. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
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Amazon Publishing’s Newest Imprint Makes Its Debut in Germany

Tinte & Feder is Amazon Publishing's second German-language imprint, and is to focus on contemporary and historical fiction. First titles out March 7. The post Amazon Publishing’s Newest Imprint Makes Its Debut in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-22 00:00:00 UTC ]
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GBBO semi-finalist Chetna Makan to publish second cookbook

Chetna Makan, of BBC One’s "Great British Bake Off" fame, is publishing a second cookbook with Mitchell Beazley, part of the Octopus Publishing Group. Continue reading at The Bookseller

[ The Bookseller | 2017-02-21 00:00:00 UTC ]
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Trapeze to publish parody cookbook Stranger Fillings

Trapeze is publishing Stranger Fillings by The Muffin Brothers, a new spoof cookbook from the creators of Baking Bad, Game of Scones and The Walking Bread. Continue reading at The Bookseller

[ The Bookseller | 2017-02-21 00:00:00 UTC ]
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Little, Brown promotes Clare Smith and Lucy Malagoni

Little, Brown Book Group has made two "key" promotions within its editorial team: Clare Smith has been promoted to fiction publisher at Little, Brown/Abacus, while Lucy Malagoni has been promoted to publishing director for Sphere Fiction. Continue reading at The Bookseller

[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Cookbooks Preview: March 2017

A new way to look at dinner, a master class in the kitchen, and ruminations on food (and more) by the late Jim Harrisoin, are all coming in March. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-16 00:00:00 UTC ]
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The Essex Serpent and Enid Blyton for Grown Ups among PPC winners

Campaigns for The Essex Serpent (Serpent’s Tail), When Breath Becomes Air (Vintage) and the Enid Blyton for Grown Ups series (Quercus) have been judged some of the best of 2016 at the Publishers Publicity Circle (PPC) annual awards dinner last night (13th February), recognising the publicists... Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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S&S promotes Virtue to special sales and brand role

Simon & Schuster UK has promoted Sara-Jade Virtue to a newly created role, special sales director and brand director for commercial fiction. Continue reading at The Bookseller

[ The Bookseller | 2017-02-10 00:00:00 UTC ]
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Fresh batch of Enid Blyton for Grown Ups to be released

Quercus is releasing a new tranche of titles in the Enid Blyton for Grown Ups series from Bruno Vincent to help readers celebrate Mother's Day, Father's Day and get "beach body ready" for the summer holidays. Continue reading at The Bookseller

[ The Bookseller | 2017-02-04 00:00:00 UTC ]
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Bowled Over: Bowl-based Cookbooks On the Rise

Breakfast bowls, smoothie bowls, even Reuben bowls can be found in a spate of bowl-based cookbooks hitting shelves in the coming months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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Christopher Kimball Returns to Cookbook Publishing

After a very public falling out with America's Test Kitchen, Kimball is back with a new multimedia brand that will begin publishing cookbooks this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
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Pan Mac promotes Francesca Main and Trish Jackson

Pan Macmillan has promoted editorial directors Francesca Main and Trish Jackson as part of its "ongoing" aim to grow its commercial and literary fiction programmes. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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'Food books form a bigger part of our lives than ever before'

Food writer Bee Wilson looks at the continued popularity and variety of cookery books.   Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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Century's Ben Brusey promoted to deputy publisher

Editorial director Ben Brusey, who acquired astronaut Tim Peake's Hello, is this planet Earth?, has been promoted to deputy publisher of Century. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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The Bestselling Cookbooks of 2016

Ina Garten’s 'Cooking for Jeffrey' was 2016’s bestselling print cookbook, selling more than 400K copies last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
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Headline to publish Food for a Happy Gut

Headline is publishing a foodies' cookbook catering to gut health, Food for a Happy Gut: recipes to calm, nourish and heal by nutritionist Naomi Devlin. Continue reading at The Bookseller

[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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Twenty-year-old blogger Hossack lands cookbook deal

Mitchell Beazley, part of the Octopus Publishing Group, has acquired The Savvy Cook: easy food on a budget from 20-year-old blogger and Instagram star Izy Hossack.  Continue reading at The Bookseller

[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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Facebook Aims to Promote Better Journalism, Fight Hoaxes and Work With Local News Outlets

In a blog post on Wednesday, Facebook laid out a fairly elaborate plan to promote better media reporting and consumption. Called the Facebook Journalism Project, it includes a local news initiative, new storytelling formats and fighting hoaxes, among other items. With the current debate about... Continue reading at AdWeek

[ AdWeek | 2017-01-11 00:00:00 UTC ]
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Rose promoted to Mills & Boon brand director

Jo Rose, marketing manager at HarperCollins, has been promoted to the newly-created role of Mills & Boon brand director in anticipation of the brand's future growth. Continue reading at The Bookseller

[ The Bookseller | 2017-01-05 00:00:00 UTC ]
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