Pop-up restaurants and gourmet food trucks have become ubiquitous in many American cities, drawing in customers who follow trends, enjoy food, and don't mind waiting outside in extreme temperatures for schnitzel, grilled cheese, or fancy slushies (and actually might tweet about the whole experience to all their followers). So it's no wonder cookbook authors and publishers are using pop-ups and food trucks to promote their books, either by actively selling the books via those venues, or in more subtle ways. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Ease your way into 2017 with a reissue of a long lost soul food cookbook, and a starred collection of weeknight pasta recipes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-04 00:00:00 UTC ]
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This coming weekend, Deep Vellum Books of Dallas, Tx., will host a pop-up bookshop as part of the Extra Yard for Teachers Summit hosted by the NCAA College Football Playoff Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-03 00:00:00 UTC ]
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On Facebook, Instant Articles has largely been the domain of traditional publishers using them to distribute their journalism. Last week, in the latest example of the blurring of lines between brand and publisher, TBS began using them to promote one of its shows. To drum up excitement for the... Continue reading at Digiday
[ Digiday | 2016-12-20 00:00:00 UTC ]
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Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
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Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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A reissue of an opulent and bizarre 40-year-old cookbook by surrealist master Salvador Dalí is flying off the shelves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
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Andy McNab has won the inaugural Ruth Rendell Award for the author who has done the most to champion literacy. Continue reading at The Bookseller
[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Penguin Random House has acquired Sweet by Yotam Ottolenghi and Helen Goh to be published by Ebury Press on 14th September 2017. Continue reading at The Bookseller
[ The Bookseller | 2016-11-30 00:00:00 UTC ]
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Mitchell Beazley, part of the Octopus Publishing Group, has acquired The Louise Parker Method Lean for Life: The Cookbook, the follow up to Lean For Life from body-transformation expert Louise Parker. Continue reading at The Bookseller
[ The Bookseller | 2016-11-29 00:00:00 UTC ]
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Transworld's publishing director for commercial fiction Sarah Adams and editorial director Frankie Gray have been promoted. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Start-ups behind the world’s largest video library for education, an online classroom wall, and an online tutoring resource, are among the six businesses that will take part in a live pitch off at the EdTech for Publishers Conference. Continue reading at The Bookseller
[ The Bookseller | 2016-11-27 00:00:00 UTC ]
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Bookshops are rolling out their Christmas advertising campaigns, with Foyles releasing a video in support of its festive push for the first time. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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International book taxation report indicates that Europe taxes its books at a much higher standard VAT rate than Asia does. The post IPA-FEP Global Report Promotes ‘Zero-Rating VAT’ on All Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-22 00:00:00 UTC ]
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The holidays haven't yet come and gone, but as a look at books hitting shelves in December shows, there's a slew of titles for those ready to get a jump-start on their New Year's resolutions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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Bella Pagan, senior commissioning editor at Pan Macmillan and Tor, has been promoted to editorial director at Pan Macmillan Fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-16 00:00:00 UTC ]
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Ina Garten’s 'Cooking for Jeffrey' trounced the cookbook competition in October. Other bestsellers included the latest from Anthony Bourdain and Alton Brown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-16 00:00:00 UTC ]
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Ebury Publishing imprint BBC Books will be publishing a new cookbook from TV personality Mary Berry in January. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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"Designed by Apple in California" is a new book that commemorates 20 years of Apple design. Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
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The American Library Association holds its third Sharjah conference for library professionals in the Arab world, cautiously worried at the US election news while pressing a transformative agenda. The post At Sharjah, a Trump-Wary ALA Promotes ‘Libraries Transform’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-14 00:00:00 UTC ]
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If you’re reading this, you’ve no doubt survived election day. Congratulations. And maybe, just maybe, you’re ready to move onto something else — anything, really — to take your mind off of this unforgettable election year. Might we suggest leafing through a new cookbook? There’s nothing quite... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-09 00:00:00 UTC ]
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