The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-13 10:00:00 UTC ]
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French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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Warner Bros. Consumer Products has announced its global publishing licensees for the November 18, 2016, feature film release 'Fantastic Beasts and Where to Find Them,' and its sequels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-22 00:00:00 UTC ]
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A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday
[ Digiday | 2016-03-22 00:00:00 UTC ]
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Paul McCartney files legal papers in the US, as part of an attempt to reclaim the publishing rights to The Beatles' back catalogue. Continue reading at BBC News
[ BBC News | 2016-03-21 00:00:00 UTC ]
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A Southern California man who pointed a shotgun at a 7-year-old girl selling Girl Scout cookies has been given six months in jail. See more of our top stories on Facebook >> The Riverside Press-Enterprise says John Dodrill was sentenced Friday. He pleaded guilty to possessing an illegal... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-19 00:00:00 UTC ]
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Local newspaper publisher, whose titles include the Eastern Daily Press and Ham & High, achieves 20% increase without cutting staffLocal newspaper publisher Archant is to pay its first dividend since 2012 after recording a 20% increase in profits to £9.6m in 2015.The Norwich-based publisher,... Continue reading at The Guardian
[ The Guardian | 2016-03-18 00:00:00 UTC ]
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Revenue at Quarto Group rose 6% in 2015, to $182.2 million. Revenue in Quarto's children's division jumped 41%, with sales of adult coloring books particularly strong. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-17 00:00:00 UTC ]
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A raft of changes announced in the budget today could ease the heavy burden of business rates shouldered by independent and chain bookshops. Continue reading at The Bookseller
[ The Bookseller | 2016-03-17 00:00:00 UTC ]
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Charter Communications' proposed takeover of two other cable companies — Time Warner Cable and Bright House Networks — is nearing the finish line as federal officials appear poised to approve the mammoth $67-billion deal in the coming weeks.Federal Communications Commission Chairman Tom Wheeler... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-17 00:00:00 UTC ]
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Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Print-lovers, rejoice! At a tech festival, no less: The Onion, which stopped publishing a print edition in December 2013, is returning to print for one issue only as part of a partnership with Yoplait's Plenti Oatmeal Meets Greek Yogurt, starting with distribution at South by Southwest... Continue reading at Advertising Age
[ Advertising Age | 2016-03-14 00:00:00 UTC ]
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Multiyear deal gives the publisher access to StyleHaul's network of influencers to the "coveted" demographic. The post Time Inc. Continues Pursuing Millennials with StyleHaul Partnership appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-10 00:00:00 UTC ]
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Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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Twitter will automatically take mobile users who click links in its Moments section to sped-up AMP pages every time it's possible, the company said Wednesday, lending momentum to the effort to improve the mobile web experience.Accelerated Mobile Pages, or AMP for short, deliver content at near... Continue reading at Advertising Age
[ Advertising Age | 2016-03-09 00:00:00 UTC ]
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Apple suffered a final defeat in its legal fight with the US Justice Department over ebooks this week, when the Supreme Court refused to hear the company's appeal. Continue reading at Stuff
[ Stuff | 2016-03-09 00:00:00 UTC ]
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Typically it's tougher for paywalled publishers to capitalize on the additional scale the likes of third-party platforms like Facebook can offer. But the Financial Times is "experimenting in earnest" with new ways to unlock the reach potential of the major platforms, but without undermining its... Continue reading at Digiday
[ Digiday | 2016-03-07 00:00:00 UTC ]
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Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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The bookseller will sell limited-edition, exclusive versions of graphic novels with variant covers at its stores around the world. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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Content recommendation has become a big business, but it's showing signs of its limitations. Yahoo, facing an uncertain future as a company, shut down its 2-year-old Yahoo Recommends service to publishers. It follows the shuttering of IAC's nRelate as a standalone service to publishers. Two of... Continue reading at Digiday
[ Digiday | 2016-02-23 00:00:00 UTC ]
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The Casablanca Book Fair hosted its first rights hub, which brought together passionate publishers and agents for discussions of Arabic, African and francophone literature. The post A New Gateway to Publishing in Africa and the Middle East: Casablanca’s First Rights Hub appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-22 00:00:00 UTC ]
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