NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
News tagged with: #high demand #nielsen

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UK Print Book Sales Pop in 2015, Indie Bookshops Get a Boost

The Bookseller reports a jump in the average price of books in the UK last year, as well as a boost in print book sales — especially at indie bookstores. The post UK Print Book Sales Pop in 2015, Indie Bookshops Get a Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost appeared #indie bookshops #bookseller reports #indie bookstores


Indie bookshops report Christmas sales boost

Independent bookshops have reported robust Christmas trading, with 72% saying sales increased on last year, reflecting a buoyant market for indie bookshops amid the best Christmas for physical book sales in five years. Continue reading at The Bookseller

[ The Bookseller | 2016-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops #sales increased #buoyant market


With New Promotion, Sourcebooks Gives Back to Indies

To push its January book 'The Readers of Broken Wheel Recommend,' Sourcebooks has launched a reader voting campaign that will see three bookstores win grants up to $3,000. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-06 00:00:00 UTC ]
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Yahoo Shutters Screen, Scales Back Original Series

Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The... Continue reading at AdWeek

[ AdWeek | 2016-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platforms #early december #digital video #newfront presentation #scott donaton


This Was the Year the Media Started Doubting the Web

As ad-blockers made publishers doubt the web, the media industry has become dependent on Facebook, Twitter, and Apple to reach readers. The post This Was the Year the Media Started Doubting the Web appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web appeared #media industry #reach readers


HarperCollins Shipping Times to Canada Improve

Canadian booksellers, who reported last month that they were struggling with sluggish shipments from HarperCollins, say improvements have been made. Many, though, are hoping for quicker, more reliable service in 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian booksellers


Former FT digital editor to direct new East London bookshop

A former Financial Times digital editor has been appointed as the director of a new East London bookshop which intends to target millennials. Continue reading at The Bookseller

[ The Bookseller | 2015-12-18 00:00:00 UTC ]
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Book tech: Time to step up

"I’m calling for more women to start up and step up next year." Bec Evans, co-founder with Chris Smith of Write-Track and head of innovation with Emerald Group Publishing, noticed that while our FutureBook 2015 (and Author Day) programming was well-balanced in terms of men and women—s Continue reading at The Bookseller

[ The Bookseller | 2015-12-18 00:00:00 UTC ]
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FreeSmartSoft products still hiding an uninstallable 'back door'

It’s three weeks since we exposed freeware developer FreeSmartSoft for including an uninstallable adware-serving back door in some of its products. The company had released some updated versions since then, so we checked out a copy of the popular FSS Google Book Downloader to see if any lessons... Continue reading at Betanews

[ Betanews | 2015-12-17 00:00:00 UTC ]
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‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video advertising #bright spot #online publishers #increasingly experimenting


Rupert Murdoch and top News Corp bosses 'met ministers 10 times in a year'

Media Reform Coalition says meetings between mogul’s executives and the government show little has changed since hacking scandal and Leveson inquiryRupert Murdoch and senior News Corp executives met government ministers 10 times in the year to the end of March 2015, more than any other newspaper... Continue reading at The Guardian

[ The Guardian | 2015-12-15 00:00:00 UTC ]
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More Americans are Going to Start Using Adblockers in Next 3 Months, Trade Group Warns

The number of Americans using adblockers will grow over the next three months, according to a report released today by Digital Content Next, a trade group representing online publishers.   The study estimates that about a third of Amer ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-10 00:00:00 UTC ]
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Germany: Slow Start to Holiday Book Sales

Crucial holiday book sales in Germany have been low so far. We’re taking a closer look at Germany’s holiday spending behavior this year. The post Germany: Slow Start to Holiday Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post germany #slow start


For the First Time Since WWII, Mein Kampf Published in Germany

For the first time since the end of the World War II, Adolph Hitler’s Mein Kampf will be available in bookstores in Germany. The post For the First Time Since WWII, Mein Kampf Published in Germany appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #germany appeared #adolph hitler #mein kampf


Frankfurt Book Fair Considers an Early Start for Agents

Frankfurt Book Fair officials this week confirmed that talks are underway to possibly open the Frankfurt Book Fair Literary Agents & Scouts Centre (LitAg) at a day earlier in 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early start #day earlier


Shareholders Back Anderson Offer for Books-A-Million

At a special meeting held Tuesday afternoon, shareholders of Books-A-Million voted overwhelmingly to accept the $3.25 per share offer from the Anderson family to buy all the shares in the retailer that they didn’t already own. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
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'The Wiz Live!' eases on down road to strong ratings for NBC

"The Wiz Live!" got NBC pretty close to the Emerald City, at least ratings-wise. NBC's nearly three-hour telecast of the 1974 Broadway musical -- a soul-tinged retelling of "The Wizard of Oz" -- delivered 11.4 million total viewers, according to Nielsen. Queen Latifah starred in the title role,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #title role


Time Inc. Partners with GumGum to Overlay Ads on Images

In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #images appeared #digital portfolio


Google-backed Lost My Name has sold 1m children's books in two years

British startup has shipped to 160 countries, based on its mantra of being ‘a technology company that happens to make physical books’British startup Lost My Name has sold more than 1m of its personalised picture books for children since launching its first title two years ago.The company’s The... Continue reading at The Guardian

[ The Guardian | 2015-12-04 00:00:00 UTC ]
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In Amicus Brief, Authors Guild, ABA, B&N Back Apple

A coalition of authors groups and booksellers is urging the Supreme Court to reverse the verdict in Apple's ebook price-fixing case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
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