NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
News tagged with: #high demand #nielsen

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Time Inc. Partners with GumGum to Overlay Ads on Images

In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #images appeared #digital portfolio


Pietsch Goes Back to the Publishing Future in WSJ Op-ED

Print ain't dead, says Hachette CEO Michael Pietsch in an op-ed in this morning's 'Wall Street Journal.' Far from it. The Big Five executive claims publishing has not only survived, it hasn't really changed all that much. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wsj op-ed #publishing future


In Amicus Brief, Authors Guild, ABA, B&N Back Apple

A coalition of authors groups and booksellers is urging the Supreme Court to reverse the verdict in Apple's ebook price-fixing case. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors guild #supreme court


'Once Upon a Time' recap: Captain Hook enters a dark place in 'Broken Heart'

Memories being returned and love being rekindled (or not) were the draw for Oncers in the "Broken Heart" episode of "Once Upon a Time," but it may not have brought clarity and it definitely opened up cans of worms for the rest of the season. As we begin, Dark Emma Swan still can't move. Squid... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broken heart


MediaGuardian 100: why 1 billion users put Facebook back on top

The 15th edition of the media power list finds change in the air, with digital challengers elbowing aside older moguls – but a long way to go on diversity• Women on the rise, but much still to do on diversity• Your interactive guide to the MediaGuardian 100 Back in 2001, when this list was first... Continue reading at The Guardian

[ The Guardian | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #bill gates #richest man #mark zuckerberg


US journalist's account of time in West Bank to Granta

Granta Books has acquired US journalist Ben Ehrenreich's The Way to the Spring: Life and Death in Palestine, the story of his time in the West Bank. Continue reading at The Bookseller

[ The Bookseller | 2015-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #granta books #west bank


Arts Council protected, national business rates scrapped in Spending Review

The Arts Council will have its funding protected under the Spending Review, while business rates will be devolved to local councils. Continue reading at The Bookseller

[ The Bookseller | 2015-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arts council #business rates #local councils


Modest Start, Big Goals for Korean EduContent Fair

The first Incheon EduContent Fair attracted 74 exhibitors and about 15,000 attendees, but organizers have plans to make this a major event for global companies working in the educational technology fields. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major event


In the age of Corbyn, is the time right for another Road to Wigan Pier?

It’s no surprise that the Left Book Club is being relaunched now, with the imprimatur of the Labour leader and Ken Livingstone. It began in the anxious 1930s, a decade that has all too many parallels with the current oneAiming to “set the agenda for a new age of political debate”, the Left Book... Continue reading at The Guardian

[ The Guardian | 2015-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original form


Partnerships, New Hires Boost Skyhorse Publishing

Skyhorse Publishing has used acquisitions to help it expand since its 2006 founding. But this year it has grown by entering into agreements for two publishing partnerships and bringing in new executives. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #skyhorse publishing


iBooks Bestsellers: 'Rogue Lawyer' Back At the Top

'Troublemaker' by Leah Remini had a short-lived reign at #1; the book fell to #3 and was replaced at the top by John Grisham's 'Rogue Lawyer.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ibooks bestsellers #rogue lawyer #leah remini #john grisham


Time Inc UK to move dozens of titles out of London in restructuring

Publisher of Marie Claire and NME to announce major changes that will involve 300 staff being relocated The publisher of Marie Claire and NME is set to announce a major restructure of its UK business that will see 30 titles and brands and 300 staff relocated outside London.Time Inc UK owns more... Continue reading at The Guardian

[ The Guardian | 2015-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk business #marie claire #major restructure #country life #homes gardens #horse hound


Advisory Firm Backs Bid for Books-A-Million

Ahead of a December 8 vote on the proposal by the Anderson family to take Books-A-Million private, an advisory firm recommended that shareholders vote for the offer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anderson family #shareholders vote


Football: Yards keep piling up for Fairfax running back Ramses Hernandez

The football season is over for Western League teams _ except for Fairfax. And the Lions (5-6) might not be losing anytime soon the way Ramses Hernandez keeps picking up yards. He's up to 2,131 yards rushing and 24 touchdowns. Fairfax has advanced to the City Section Division II quarterfinals on... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #football season #ramses hernandez


Germany's Thalia 'back on the market'

Speculations are bubbling up again in Germany that a sale of book chain Thalia is on the horizon. Continue reading at The Bookseller

[ The Bookseller | 2015-11-14 00:00:00 UTC ]
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Storydocks: New Storytelling Start-Up from Oetinger

Oetinger, one of Germany’s largest children’s books publishers, has launched a new company, Storydocks, dedicated to interactive and digital storytelling. The post Storydocks: New Storytelling Start-Up from Oetinger appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #storytelling start- #largest children #digital storytelling


HarperOne Starts Digital-First Fiction Imprint

HarperLegend, with its focus on discovering new literary talent, will consider manuscripts submitted by un-agented authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction imprint #literary talent #un-agented authors


Donald Trump lifts 'SNL' to highest rating since January 2012

Donald Trump's hosting stint on "Saturday Night Live" lifted the NBC late-night program to its highest rating since Jan. 7, 2012. The Saturday telecast averaged a 6.6 rating and a 16% share of the TV audience in the 56 markets that Nielsen tabulates for overnight ratings. It was the strongest... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #highest rating #tv audience #overnight ratings


Eight lessons for publishing start-ups

September Publishing founder Hannah MacDonald offers eight essential learnings from the company's first year. Continue reading at The Bookseller

[ The Bookseller | 2015-11-07 00:00:00 UTC ]
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'Banned' Judge Dredd satire to be reprinted for first time

Previously unpublished episodes of the comic book series Judge Dredd from the late 1970s, part of the 2000 AD anthology, are going to be reprinted for the first time by Rebellion Publishing following a change in the law. Continue reading at The Bookseller

[ The Bookseller | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #late 1970s #rebellion publishing