NBA dials back late starting times to help boost East Coast ratings

The NBA is kicking the tires on a new scheduling initiative designed to give East Coast hoops fans a reprieve from having to stay up until the wee hours of the morning to keep tabs on the league’s Western Conference superstars. Beginning this season, the NBA is slashing the number of nationally televised games that will tip off at 10:30 p.m., scheduling 33 such meetings versus the 56 late starts featured during the 2018-19 campaign. Pushing up the starting time of so many West Coast showdowns could go a long way toward keeping fans of LeBron James and the Los Angeles Lakers locked into the action for the lion’s share of the telecasts, which in turn should help boost the ratings on TNT and ESPN. Per the NBA schedule released this afternoon, the Lakers will appear in 10 late-doubleheader games that tip off at 10:30 p.m. ET, down from 19 such starts last season. Shifting LeBron and the new-look Lakers to the occasional 10 p.m. ET and 9:30 p.m. ET starts is expected to help the NBA and its TV partners keep the spotlight on a player (and a franchise) that have long had an outsized impact on the Nielsen ratings. Also seeing a reduction in 10:30 p.m. start times are the Golden State Warriors, which will play in 11 such games, down from 19 in 2018-19. The NBA’s decision to help fans in basketball-mad towns such as New York, Boston and Philadelphia grab a little more shuteye comes on the heels of a ratings-erosion trend that may have been precipitated by James’ move to the... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-13 10:00:00 UTC ]
News tagged with: #high demand #nielsen

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‘We must go back to our roots:’ UK publishers take a stand on ad blocking

Alarmed by the rise of ad blocking software use, publishers are starting to recognize their contribution to the problem. At Digiday's Europe Publishing Summit in Barcelona this week, leading European publishers talked about the need to restore the reader experience. As News U.K.'s Alessandro de... Continue reading at Digiday

[ Digiday | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk publishers #ad blocking #reader experience


Google AMP battles ad-blocking, Apple and Facebook by cutting load times

Search company unveils Accelerated Mobile Pages in bid to work with publishers, ad companies and rival platforms Google is attempting to counter the threat from ad-blocking and rivals Facebook and Apple by radically improving the loading speed of web pages on smartphones and tablets.Accelerated... Continue reading at The Guardian

[ The Guardian | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rivals facebook #web pages


Is it now the time for something completely different?

Is it me, or you? This morning, The Bookseller reported that Waterstones was taking Kindle devices off most of its shelves due to “pitiful” sales. No great surprise here: the chain’s managing director James Daunt said after Christmas 2014 that device sales, once strong, had tapered off, a... Continue reading at The Bookseller

[ The Bookseller | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller reported #device sales #digital market


TV Guide Magazine is sold for the third time in less than 10 years to NTVB Media

TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #announce wednesday


High streets to benefit from rates 'revolution'

High streets will be revitalised once local councils are allowed to keep the £26bn raised from business rates, the Chancellor George Osborne has said. Continue reading at The Bookseller

[ The Bookseller | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business rates #high streets #local councils


Facebook to Start Grading Ads' Results Across Its Mobile App Network

Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age

[ Advertising Age | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad network #ad buys #audience network #ad units #app developers


IAB Starts Publicity and Engineering Battle Against Ad Blocking

The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age

[ Advertising Age | 2015-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #ad blockers #small publishers #scott cunningham #senior vp #general manager #press conference #advertising week


Chicken House seeks teen judge for Times competition

Publisher Chicken House is asking teenagers to upload videos onto YouTube about the books they would like to persuade other people to read to win the chance to be a judge on the 2016 Times/Chicken House Children’s Fiction Competition Entrants must be aged between 14 and 18 and can apply to take... Continue reading at The Bookseller

[ The Bookseller | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upload videos #fiction competition #30th october


A Firing at The Los Angeles Times Focuses Discontent

In January, Jack Griffin, the chief executive of Tribune Publishing Company, took his senior management team to visit The Los Angeles Times, the jewel in his company’s portfolio of newspapers.   At a reception at the newspaper, an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-21 00:00:00 UTC ]
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For freedom of speech, these are troubling times | Jonathan Dimbleby

This most fundamental of principles is under attack – from over-zealous law making, online witch hunts, and a profit-driven media offensive on the BBCIn our troubled and insecure environment, Britain has accumulated laws which curtail freedom of expression – in the name of national security and... Continue reading at The Guardian

[ The Guardian | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national security #criminal offence #sexual orientation #growing number


National Book Tokens boosts Book Aid International

National Book Tokens is to partner with Book Aid International to help support the charity's work to provide books and develop library services in sub-Saharan Africa. A specially designed National Book Tokens gift card will go on sale this week with 1% of the value of each card sold to be... Continue reading at The Bookseller

[ The Bookseller | 2015-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #provide books #money raised


2015 NBA Longlist for Young People's Literature Announced

The longlist was announced on Monday for the 2015 National Book Award for Young People's Literature. The finalists will be named on October 14; the winners will be announced at a ceremony in New York City on November 18. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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Start Publishing Strikes Deal for 16 Titles

Start Publishing has acquired North American ebook and, where available, audio rights to 16 titles published by the U.K’s. Accent Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #start publishing #audio rights #accent press


Gaylord Shaw dies at 73; journalist won a Pulitzer for The Times in 1978

Gaylord Shaw, a renowned journalist who broke the news of Richard Nixon's resignation and won the Pulitzer Prize for national reporting in 1978 for the Los Angeles Times, has died at age 73. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #journalist won #pulitzer prize #richard nixon


Austin Buetner: Los Angeles Times publisher fired abruptly

‘I am not departing by choice’ – former investment banker hired a year ago by Tribune Publishing announces departure on Facebook, saying email was cut off Tribune Publishing Company has fired the publisher of the Los Angeles Times after little more than a year on the job.Tribune gave no public... Continue reading at The Guardian

[ The Guardian | 2015-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baltimore sun


Rebekah Brooks says it ‘is a privilege’ to be back at News UK

Chief executive of Rupert Murdoch’s UK publishing business acknowledges Sun colleagues are still facing trial over alleged corrupt payments for storiesRebekah Brooks has described how good she feels to be back running Rupert Murdoch’s British publishing operation on her first day after being... Continue reading at The Guardian

[ The Guardian | 2015-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #return confirmed #rebekah brooks #news uk #rupert murdoch #tony gallagher #british public


Rebekah Brooks’ email to News UK staff on first day back – full text

Ex-News of the World chief executive says it ‘feels good to be home’ following appointment as head of Rupert Murdoch’s UK publishing arm Good morning,It is a privilege to be back and many thanks for the warm welcome. Related: Rebekah Brooks' return confirmed as Tony Gallagher is named Sun editor... Continue reading at The Guardian

[ The Guardian | 2015-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #day back #rebekah brooks #full text #rupert murdoch #return confirmed #tony gallagher


As Mexico Rises, Rights Center at Guadalajara Book Fair Gets Boost

The Guadalajara Book Fair's Rights Center, which offers 125 tables, is sold out, further proof of Mexico's growth as a center for Spanish rights activity. The post As Mexico Rises, Rights Center at Guadalajara Book Fair Gets Boost appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boost appeared #rights center


Back to Hogwarts: 'Harry Potter' fans celebrate the traditional first day of school

In the 'Potter' books, Hogwarts students always head back to school on Sept. 1. Many fans are celebrating today and 'Potter' fanatics have a new book (by Rowling although not set in the 'Potter' universe), a new theme park, and – a bit farther out – a new movie to look forward to. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #head back #theme park


Exposing Yourself As a First-Time Author

Jay Keefe wrote a memoir about recovering from alcoholism and realizes, upon publication, that it a huge personal risk it was, albeit one with rewards. The post Exposing Yourself As a First-Time Author appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #first-time author