Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper review. It was the first case where "advertorials" (or "native advertising" as they are now known) were identified by regulation in the US. Today you might expect to see something similar, but in the form of a viral link circulated round your social network, entitled "13 vacuum cleaners that suck in the wrong way, and one that doesn't".Native advertising is not a new trend for 2014. It is already hotter than a delicious burrito from Chipotle, or a summer cruise on a luxurious Royal Caribbean liner. The Federal Trade Commission has however become so concerned about the new challenges of the digital advertorial that in December it organised a one-day workshop on the subject called Blurred Lines. It was not clear whether this was a meta-comment on product placement, or a paid ad for Robin Thicke's popular dance harassment anthem (perhaps the FTC should have made this more transparent).It is already clear, though, that native advertising is the new paywall in media economics. An opportunity for new wealth creation coupled with almost as much anxiety over whether its implementation will be of long-term benefit or detriment to the media it supports. A stream of money controlled by... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-05 00:00:00 UTC ]
Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
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The temporary hold, which is not based on the merits of the case, puts Judge Alan D. Albright's preliminary injunction on ice while the Fifth Circuit considers the state's bid to stay the injunction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-26 04:00:00 UTC ]
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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday
[ Digiday | 2023-09-22 04:01:00 UTC ]
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Publishers who attended the Digiday Publishing Summit opened up about their top challenges, concerns and curiosities during closed-door, anonymous town hall meetings. Continue reading at Digiday
[ Digiday | 2023-09-21 04:01:00 UTC ]
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During the Digiday Publishing Summit, the COO of VMG’s news and entertainment arm explained how its publishing business plans to bounce back over the next 12 to 18 months. Continue reading at Digiday
[ Digiday | 2023-09-20 04:01:00 UTC ]
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It was a hot summer of activity within the digital media space as publishers experimented with new technology, rode the social media rollercoaster and looked for ways to offset the hits to ad revenue. Continue reading at Digiday
[ Digiday | 2023-08-31 04:01:00 UTC ]
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The order comes after lawyers for the school district filed a motion to dismiss the lawsuit on several grounds, including that a policy change that went into effect on July 1 effectively moots the litigation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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Revenue fell to a three-year low as insurance carriers downsized their advertising budgets. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-08-16 10:33:50 UTC ]
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Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Publishers take a collaborative, multiplatform approach in adapting video game IP into comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
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Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek
[ AdWeek | 2023-08-03 11:50:06 UTC ]
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The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt... Continue reading at AdWeek
[ AdWeek | 2023-07-24 11:37:29 UTC ]
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Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek
[ AdWeek | 2023-07-24 10:13:48 UTC ]
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“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age
[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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The Los Angeles Times says it is cutting 74 jobs due to economic challenges as the newspaper strives to transform itself into a digital media organization Continue reading at ABC News
[ ABC News | 2023-06-07 20:06:25 UTC ]
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In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday
[ Digiday | 2023-05-22 04:01:00 UTC ]
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